Technology & Information Markets : Simba Information

Technology & Information Markets

Jun 8, 2009
92 Pages - Pub ID: CURP1609440

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Description

Table of Contents

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Table of Contents
Methodology
Executive Summary
Chapter 1: Search Algorithms: Introduction; Anatomy of Google’s Search Technology; The Growing Importance of Social Media; Paid Search Strategies Remain Important to the Online Marketing Mix; Search Engines and Traffic Measurement; Selected Leading Strategic Internet Marketing Firms; Opportunities, Challenges and Outlook for SEO and SEM; Table 1.1: Market Share of Searches, Major Search Engines, March 2009; Table 1.2: Number of Search Queries, Major Search Engines, March 2009; Table 1.3: Search Query Report, Total U.S. Home/Work/University Locations, March 2009 vs. February 2009; Table 1.4: Life of a Google Query; Table 1.5: TopSEOs Ranking of Best Organic Optimization Companies, May 2009
Chapter 2: Wireless Technology: Introduction; Trends in Use of Wireless Devices; Leading Wireless Technologies; Selected Leading Wireless Technology Providers; Opportunities, Challenges and Outlook for Wireless Technology; Table 2.1: 5-Year Growth in U.S. Penetration of Cellular/Wireless Phones; Table 2.2: 3-Year Growth - Online/Internet Computer Services, Device of Access at Home; Table 2.3: 3-Year Growth - Online/Internet Computer Services, Device of Access at Work; Table 2.4: 3-Year Growth - Online Connections Through Wireless/WiFi
Chapter 3: Customized Information Delivery and Workflow Management: Introduction; The Siren Song of Web Feeds; Leading Web Feed Technologies; RSS Versus Atom; Selected Customized Information Delivery Providers; Outlook for Customized Information Delivery
Chapter 4: Text Analytics: Introduction; How Text Analytics Unlock Business Intelligence; Practical Applications for Text Analytics; Selected Leading Text Analytics Firms; Opportunities, Challenges and Outlook for Text Analytics; Table 4.1: Key Business Functions Enhanced by Text Analytics
Chapter 5: Algorithmic Trading in Financial Markets: Introduction; History of Algorithmic Trading; How Algorithmic Trading Works; Selected Leading Algorithmic Trading Technology Firms; Opportunities, Challenges and Outlook for Algorithmic Trading
Chapter 6: Targeted Ad-Serving Technologies: Introduction; As Big Brother Watches You, the Government Watches Big Brother; Internet Advertising Is a Big Business, and Growing; Leading Ad-Serving Technologies Explained; Selected Leading Ad-Technology Providers; Opportunities, Challenges and Outlook for Ad-Serving Technologies; Table 6.1: Online Advertising Revenue, 2008 vs. 2007; Table 6.2: Internet Advertising Revenue by Format, 2008; Table 6.3: Internet Ad Revenue by Major Industry Category, 2008 vs. 2007