Technology and Information Markets examines how technology is becoming even more critical to publishers and information providers as a result of the economic crisis.

Once dominated by tweens, social media sites have rocketed to popularity among business professionals and consumers of all ages. Businesses are increasingly coming around to the belief that they need to connect and interact with their prospective clients, and social networking sites provide the vehicle for that contact. The ultimate challenge—and opportunity—in winning the relevance battle on search engines will be to consistently provide quality content.

Technology & Information Markets gives a rundown of the top technologies impacting and shaping information markets. It explains these technologies in laymen’s terms and gives real world examples of what they are used for today. This handy reference outlines how these technologies might be used in the future, their impact on the market and what obstacles have to be overcome for each to reach its full potential. Technologies include:

• Search algorithms
• Wireless technology
• Customized information delivery (such as RSS) and workflow integration
• Text-analytics
• Algorithmic trading in financial markets
• Targeted ad-serving technologies