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College Publishing Market Forecast 2008-2009
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Jul 31, 2008 210 Pages - Pub ID: CURP1609437
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Methodology
Executive Summary
Chapter 1: Industry Size and Structure
- Introduction
- Market Opportunities
- Digital Advance
- New Textbooks Dominate, but Share Slides
- K-12, Religious and Multimedia Materials See Growth
- Demand for Used Textbooks Continues to Grow
- Key Media in the College Classroom
- Average Textbook Prices Show Moderate Growth
- Eight Publishers Control 93.9% of College Market
- Pearson Tops Simba’s College Publisher Index in 2007
- Jones and Bartlett and W.W. Norton Outpace Industry Growth
- Wiley Leads in Operating Performance with 26.9% Margin in FY2008
- Pearson Is Aggressive in Margin Targets
- McGraw-Hill: Strongest Operating Income Improvement
- Cengage Learning Exceeds Efficiency Goals
- Pearson Leads the Charge into International Education Sales
- Textbook Exports Flatten with 1% Growth in 2007
- 2008 Begins with More Export Activity
- Cengage Acquisition of HM College Leads M&A Activity
- Private Equity Backer Moves in with Jones & Bartlett
- Macmillan Expands Custom Publishing
- Technology Is Attractive in M&A Market
- Promise of More M&A Activity
- Table 1.1: Domestic Net Sales in U.S. College Market by Segment, 2006-2008P
- Table 1.2: New Textbooks vs. Used Textbooks in the U.S., 2006-2008P
- Table 1.3: Breakdown of Key Media Used for Instruction in U.S. College Classrooms
- Table 1.4: Share of Media Used in U.S. College Classrooms, 2008P
- Table 1.5: Average Textbook Price New vs. Used, Academic Years 2003-2007
- Table 1.6: Simba Information’s College Publisher Index, 2006-2008P
- Table 1.7: Simba Information’s College Publisher Performance Index, 2007 vs. 2006
- Table 1.8: Major Publishers by Non-U.S. Sales, 2007
- Table 1.9: Top Foreign Markets for Exports of U.S. Textbooks, 2007 vs. 2006
- Table 1.10: Top Foreign Markets for Exports of U.S. Textbooks, Q1 2008 vs. 2007
- Table 1.11: Simba’s Higher Education Merger & Acquisition Index, 2007-June 2008
- Table 1.12: Courses & Textbooks Cengage Will Divest
Chapter 2: Enrollment
- Overview
- Enrollment by Age
- Enrollment by Gender
- Diversity on the Campus
- Public vs. Private Enrollment Changes
- Full-Time vs. Part-Time Enrollment Changes
- A Degree Matters More Now
- Where the Students Are
- Table 2.1: Total Enrollment in Higher Education, 1991-2017P
- Table 2.2: College Enrollment by Age, 1991-2016P
- Table 2.3: Total Enrollment in Higher Education by Gender, 1992-2017P
- Table 2.4: U.S. Enrollment Numbers by Race, 1991-2016P
- Table 2.5: Higher Education Enrollment, Four-Year Public vs. Private, 1990-2016P
- Table 2.6: Total Higher Education Enrollment by Enrollment Status, 1991-2017P
- Table 2.7: Degrees Conferred, 1992-2017P
- Table 2.8: Enrollment Ranked by State in Two-Year and Four-Year Colleges, Fall 2005
- Table 2.9: Public High School Graduates, 2004
Chapter 3: Market Niches: Community Colleges, For-Profit Post-Secondary Schools and Distance Learning
- Introduction
- Community Colleges
- Enrollment Rises
- Addressing Basic Skills
- Carnegie Learning Offers Remedial Help
- Leading Fields of Associate Degrees
- Post-Secondary Schools
- Traditional Publishers Tap Post-Secondary School Market
- Leading For-Profits Gird Against Tighter Loan Market
- Simba’s Career College Index Shows Continued Enrollment Growth
- 2008 Ushers in Revenue Growth, Variable Operating Performance
- Penetration of Distance Learning
- Online Enrollment Continues to Grow, but More Slowly
- Associate Degree Programs Show Fastest Growth
- Room for Growth
- Online in Community Colleges
- Pearson Forges Online Textbook Agreement in Colorado
- Table 3.1: Community Colleges at a Glance
- Table 3.2: States with Enrollment Growth at 2-Year Public Colleges, 2005 vs. 2004
- Table 3.3: Projections in 2-Year College Enrollment, 2005-2016P
- Table 3.4: Leading Associate Degree Fields, Academic Year 2005-2006
- Table 3.5: Enrollment Growth at For-Profit Institutions, 1980-2006
- Table 3.6: Simba’s Career College Spring Enrollment Index, 2008 vs. 2007
- Table 3.7: Career College Q1 Financials, 2008 vs. 2007
- Table 3.8: Online Enrollment Growth, Fall 2002 vs. 2006
- Table 3.9: Online Growth by Degree Program, 2002 vs. 2006
Chapter 4: Funding
- Overview
- Tuition Increases Up for 2007-2008
- Aid Comes in Various Forms
- Federal Government Addresses Affordability
- Credit Crisis Prompts Action
- Looking to the Future of Federal Support
- States Face Financial Issues, but Continue Higher Ed Support
- Looking to the Future of State Support
- Table 4.1: Average Tuition and Fee Charges
- Table 4.2: Higher Education Financial Aid, 1996-1997 to 2006-2007
- Table 4.3: Estimated Federal Aid for Post-Secondary Education, 2009
- Table 4.4: Federal Higher Education Appropriations, FY2007-2009P
- Table 4.5: Appropriations to Higher Education, FY2006-2008
- Table 4.6: Educational Revenue per FTE
Chapter 5: Textbooks
- Introduction
- Format Offerings Vary
- Cengage Learning Plans More from 4LTR Press
- Going Green and Weighing the Kindle
- Large Publishers Behind CourseSmart
- Biggest Challenge: Free and Open
- Flat World Knowledge Moves into Market
- E-book Buzz
- Course Staple: Textbooks
- Used-Book Sales: Collegiate Fact of Life
- Ten Publishers Command 60.5% of New Units Sold
- Math Courses Accounted for the Most Textbook Sales in 2007
- Most Improved: Religion; Greatest Decline: Agriculture & Forestry
- Pearson Is Best-Selling Math Publisher in 2007
- Pearson Also Leads in English
- Cengage Learning Produces Close Second to Pearson in Psychology
- Pearson, McGraw-Hill Lead in Biological Sciences
- Pearson Higher Education Captures Education’s Top Spot
- Pearson Trumps in History
- McGraw-Hill No. 1 in Foreign Languages
- McGraw-Hill No. 1 in Accounting; Cengage No. 2
- Pearson Leads in Chemistry
- McGraw-Hill Titles Claim Management Leadership
- Table 5.1: Growth in College Textbooks Net Sales, 2000-2007
- Table 5.2: Book Sales in College Stores
- Table 5.3: Average Used Textbook Rate, 2005-2007
- Table 5.4: Leading Publishers by New Units, 2007 vs. 2006
- Table 5.5: Top 20 Disciplines for Textbook Sales, 2007 vs. 2006
- Table 5.6: Unit Sales Patterns, 2007
- Table 5.7: Mathematics - Leading Publishers, 2007
- Table 5.8: English - Leading Publishers, 2007
- Table 5.9: Psychology - Leading Publishers, 2007
- Table 5.10: Biological Sciences - Leading Publishers, 2007
- Table 5.11: Education - Leading Publishers, 2007
- Table 5.12: History - Leading Publishers, 2007
- Table 5.13: Foreign Language & Literature - Leading Publishers, 2007
- Table 5.14: Accounting - Leading Publishers, 2007
- Table 5.15: Chemistry - Leading Publishers, 2007
- Table 5.16: Management - Leading Publishers, 2007
Chapter 6: Custom Publishing, Coursepacks & Multimedia
- Introduction
- Custom Publishing Continues to Grow
- Hayden-McNeil Offers Turnkey Custom
- Custom Appeals to Bookstores
- Wiley Benefits from WileyFlex and WileyPLUS
- Custom Solutions Help Drive Pearson Growth
- Multimedia Changing Perception of Textbook
- Homework Manager Is a Plus for McGraw-Hill
- Tighter Digital Focus at Cengage Learning
- Social Networking and E-Textbooks
- Can the Kindle Spark Interest in E-Textbooks
- Table 6.1: Hayden-McNeil Custom, 2007 vs. 2006
- Table 6.2: Multimedia Materials Used in College Classrooms, 2006-2008P
Chapter 7: Marketing & Distribution
- Overview
- What Students Pay and Why
- To Bundle or Not?
- Distributors Look to Used Texts
- Momentum for Digital Migration
- NACS Digital Content Subsidiary Planned
- Publishers Offer Common Platform Through CourseSmart
- Additional Access Models and Technologies Evolve
- College Stores Business Good
- Online Purchasing of Texts
- Bookstores Broaden Technology Offerings
- Potential of Textbook Rental Programs Limited
- Table 7.1: Where the New Textbook Dollar Goes
- Table 7.2: Average Product Sales by Segment
- Table 7.3: Contract Management of College Stores by Operator
- Table 7.4: Course Materials Purchased by Location
Chapter 8: Forecast and Conclusions
- Overview
- Landscape Pressures
- Moderate Growth for Textbooks
- Table 8.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2007-2011P
Profiles of Leading U.S. College Publishers & Software Providers
- Bedford, Freeman & Worth
- Blackboard
- Cengage Learning
- Jones and Bartlett
- McGraw-Hill Education
- Oxford University Press
- Pearson Education
- John Wiley & Sons
- W.W. Norton
Profiles of Leading College Textbook Distributors and Retailers
- Barnes & Noble College Bookstores
- Follett Corp.
- Nebraska Book Co.
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