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College Publishing Market Forecast 2008-2009 is the leading and most-trusted source of market intelligence in the highly competitive $6 billion college publishing industry.

This all new edition is the one-stop source for understanding the business dynamics in the college instructional materials market as it transitions to technology delivery. Prepared by the experts at Simba Information, College Publishing Market Forecast 2008-2009 covers all the major issues affecting the state of the college publishing market.

Use the College Publishing Market Forecast to evaluate market trends affecting the industry, benchmark performance among market leaders and develop realistic strategies to position your company for short- and long-term growth.

Topics include:

• Market size by media segments, including: new and used textbooks and multimedia materials
• The continuing rise of custom publishing and electronic media
• The impact of emergent technologies on the development and delivery of instructional content
• Exclusive sales statistics by discipline and publisher, as provided by PubTrack Higher Education
• Market forces shaping sales and growth projections through 2011
• Up-to-the-minute advancements in marketing and distribution practices
• Market landscape changes in policy, enrollment and funding
• Trends in the community college, distance learning and for-profit sectors
• Detailed company profiles on the leading U.S. college publishers, textbook distributors and retailers, and infrastructure software providers.

The College Publishing Market Forecast 2008-2009 is an essential market intelligence tool for publishers, editors, marketing, business development and investment professionals who need to understand the business strategies currently driving the educational publishing industry.