• Introduction
• Yellow Pages Market Overview
• Market Segments and Key Players
• Internet and Print Usage

• Table 1.1: Statistical Summary of the Yellow Pages Industry, 2002-2007
• Table 1.2: Print, Internet Share of Annual Yellow Pages Market, 2006-2009P
• Table 1.3: Revenue Growth in All U.S. Advertising Media, 2005-2008P
• Table 1.4: Online YP & YP Local Search Compared to Internet and All Advertising, 2005-2008P
• Table 1.5: Publishers’ Percentage of Revenue from Online, 2006-2008P
• Table 1.6: Top 20 Internet Yellow Pages Usage by Category with Print Comparison, 2007
• Table 1.7: Yellow Pages References, 2005-2007

Chapter 2: Online Yellow Pages Market Dynamics

• Types of Online Yellow Pages
• Top Print Publishers in the Online Yellow Pages Arena
  • Ambassador Publishing
  • AT&T Advertising & Publishing
  • Idearc Media
  • Ogden Directories
  • Phone Directories Co.
  • R.H. Donnelley
  • User-Friendly Phone Book
  • Valley Yellow Pages
  • White Directory Publishers
  • Yellowbook
• Internet-Only Yellow Pages Providers
  • infoUSA
• Search Engine Local and Yellow Pages Providers
  • IAC Search & Media
  • Google
  • Local.com
  • LookSmart
  • Yahoo!

• Table 2.1: Estimated IYP Traffic for Select Publishers, 2006-2007
• Table 2.2: Sources of Incumbent Online Directory Listings
• Table 2.3: Internet Sites and IYP Publishers That Power Them, 2008
• Table 2.4: Key Internet Alliances in Yellow Pages Industry
• Table 2.5: Online Revenue Growth, Print Publishers, 2005-2007P
• Table 2.6: IYP Revenue Growth, Internet-Only Yellow Pages Publishers, 2005-2007P

Chapter 3: Forecast & Conclusions

• Internet Market Forecast
• Print Publishers Online Growth
• Users and Content

• Table 3.1: Internet Yellow Pages Advertising Revenue, 2005-2008P
• Table 3.2: Internet YP Revenue vs. Total YP Revenue, 2005-2010P

Chapter 4: Profiles of Leading Print Internet Providers

• Ambassador Media Group
• AT&T Communications
• Idearc Media
• Ogden Directories
• Phone Directories Co.
• R.H. Donnelley
• User-Friendly Phone Book
• Valley Yellow Pages
• White Directory Publishers
• Yellowbook

Chapter 5: Profiles of Leading Search Engines and Suppliers

• Ask.com
• Google
• infoUSA
• Local.com
• LookSmart
• Yahoo!