• Introduction
• Market Shows Improvement in 2007, Looks for More in 2008
• Textbooks Hold Title to the Largest Segment
• Print Supplements Persevere
• Growth for State Tests Levels Off
• Courseware, Modular Software Trading Places
• Manipulatives Benefit from Science, Math
• Books, Video and Periodicals
• Electronic Media Advances Steadily
• Houghton Mifflin Harcourt Leads PreK-12 Publisher Index
• HMH, Pearson & McGraw-Hill Dominate PreK-12 Publishing
• Pearson Penetrates All Corners of the PreK-12 Market
• McGraw-Hill Pushes Beyond the Textbook
• Questar Assessment, EMC and Carnegie Lead in 2007 Growth Rates
• Projected Double-Digit Leaders in 2008
• Publishers Improve Operating Performance in 2007
• Goodheart-Willcox Maintains Top Operating Margin
• M&A Activity in 2007 Consolidates Industry
• M&A Activity: Looking Deeper Into 2008
• Who’s in the Hunt to Buy and Sell?

• Table 1.1: Sales of Print and Electronic Media to the U.S. PreK-12 School Market, 2006-2008P
• Table 1.2: Market Share of Media Used in U.S. Classrooms, 2008P
• Table 1.3: Simba Information’s PreK-12 U.S. Publisher Index, 2006-2008P
• Table 1.4: Educational Publishers’ Performance Index, 2007 vs. 2006
• Table 1.5: Simba Information’s PreK-12 Mergers & Acquisitions Index, January-March 2008

Chapter 2: Enrollment and Demographics

• Introduction
• Public Enrollment vs. Private Enrollment
• Fastest-Growing States for K-12 Enrollment
• Fastest-Growing Counties for K-12 Enrollment
• Growth Rates Vary Across Largest Districts
• Schools Become More Diverse
• More Special Needs Students in Schools
• Homeschool Enrollment Growing

• Table 2.1: Total Public/Private Projected K-12 Enrollment, 2007-2016
• Table 2.2: Enrollment in Public and Private Schools, 2007-2016
• Table 2.3: States Experiencing Largest Enrollment Increases, 2007-2008 vs. 2006-2007
• Table 2.4: 25 Counties with Largest Enrollment Increases, 2007-2008
• Table 2.5: 25 Districts with Highest Number LEP/ELL Students
• Table 2.6: 25 Districts with Highest Number IEP Students
• Table 2.7: Homeschool Enrollment by State

Chapter 3: Funding

• Introduction
• Federal Funding for 2008 and 2009
• Title I Funding
• Reading First Funding
• Tapping Special Education Funding
• Education Funding at the State Level
• Clouds in Large Adoption States
• Brighter Outlook in Smaller States
• Instructional Materials Funding

• Table 3.1: Federal Education Appropriations, 2007-2009P
• Table 3.2: U.S. Dept. of Education Title I State Grant Allocations, 2007-2009E
• Table 3.3: Recipients of Reading First State Grants, 2007-2009E
• Table 3.4: IDEA Funding
• Table 3.5: 2008 State Revenue Outlook
• Table 3.6: Instructional Materials Expenditure by State, 2005-2006
• Table 3.7: Top 50 Districts Per-Pupil Expenditures

Chapter 4: Trends

• Introduction
• Reauthorization of No Child Left Behind
• Promises of Campaign 2008
• Impact of Open Access
• Virtual Learning: Poised for Takeoff
• Computer Access in Schools
• One-to-One Initiatives Take Off
• One-to-One Options Expand
• Whiteboards and Clickers Work Together
• Cell Phones: Opportunity or Distraction
• NCLB Drives Data Management
• Competition Rises in Data Management
• Acquisitions Broaden Data Market

• Table 4.1: Computer Intensity by State
• Table 4.2: Comparing Costs of Data Management Systems

Chapter 5: Textbooks and Adoptions

• Introduction
• Basal Programs: One Size No Longer Fits All
• Reading Sells
• Textbook Market: Adoption States and Open Territories
• Decade Closes with a Robust Adoption Cycle
• 2008 Continues Improvement in Adoption Opportunity
  • Florida Approves 89 Reading Programs, with Open Source Option
  • Technology on Deck in California and Texas, Too, in 2008
  • Concern Over Financial Landscape
• McGraw-Hill Leads Simba’s 2007 Publisher Scorecard
• McGraw-Hill, Harcourt Titles Dominate Best-Seller Index in 2007

• Table 5.1: Textbook Share of Instructional Media Used in U.S. Classrooms, 2007 vs. 2006
• Table 5.2: Top 10 Disciplines for Textbooks, 2006
• Table 5.3: Basal Sales, Adoption States vs. Open Territories, 2002-2007
• Table 5.4: Textbook Adoption States
• Table 5.5: Selected K-12 State Adoption Schedules for Bid Years 2008-2011
• Table 5.6: Florida’s Adopted Technology-Based Reading Materials, 2008
• Table 5.7: California’s Adopted Mathematics K-8 Materials, 2008
• Table 5.8: Adopted Texas K-5 Math Textbooks, 2008
• Table 5.9: Simba Information’s Publisher Scorecard, 2007
• Table 5.10: Simba’s Best-Selling Textbook Series, 2007

Chapter 6: Supplementary Materials

• Introduction
• 2008 Supplemental Market Projected to Grow 3.1%
• Electronic Supplementals Growing Faster
• Who Buys the Supplementals?
• School Specialty Leads Simba Supplemental Rankings
• Future of Supplementals
• Test Prep for Improved Results
• Formative Assessment Another Way to Prepare
• Partnering for School Improvement
• High School Key to School Improvement
• Intervention Is an Emerging Category
• SES Business Lags Although Tutoring Need Grows

• Table 6.1: Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2006-2008
• Table 6.2: Simba Information’s Supplemental Publisher Index, 2006-2008P
• Table 6.3: School Improvement Grants, 2007

Chapter 7: Forecast and Conclusions

• Table 7.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2007-2011P

Company Profiles

• Carnegie Learning
• Curriculum Associates
• Educational Testing Service
• EMC/Paradigm
• Goodheart-Wilcox
• Haights Cross Communications
• Houghton Mifflin Harcourt
• Inspiration Software
• Kaplan
• LeapFrog
• McGraw-Hill Education
• Pearson Education
• Peoples Education
• Plato Learning
• The Princeton Review
• Questar Assessment
• RD School & Educational Services
• Renaissance Learning
• Scholastic
• School Specialty
• Scientific Learning
• Voyager Learning