Publishing for the PreK-12 Market 2008-2009 provides expert analysis on the current state of the highly competitive $9 billion market for PreK-12 instructional materials, including the demand for resources that produce proven student achievement results, the blending of print and technology for delivery of curriculum materials, and the exciting merger and acquisitions market.

The latest edition of Publishing for the PreK-12 Market 2008-2009 contains all the valuable strategic information leaders in the educational publishing market have come to rely on year after year:

• Simba’s in-depth analysis of market size by media segment: Textbooks, courseware, supplemental materials, tests, manipulatives, magazines, video and trade books, including how and why the strongest segments performed as well as they did.

• Profiles of 22 leading educational publishers and instructional materials providers, with updated financials and discussion of current strategic initiatives for each company.

• Simba’s signature forecasts for market growth and informed insights on which segments will drive and hamper market expansion and which publishers will benefit most.

• Fresh analysis and perspective about critical trends facing educational publishers today, including funding cuts, buying patterns in adoption states versus open territories, the impact of No Child Left Behind legislation on instructional materials and testing requirements, the upswing in homeschool enrollment, the growing demand for supplementary materials, and much, much more.

In addition, Publishing for the PreK-12 Market 2008-2009 offers an inside look into key mergers and acquisitions in the education market, revenue and market share rankings of leading instructional materials providers, demographics, public versus private school enrollment, computer access in schools, use of whiteboards and clickers, and more.

We include detailed strategic and financial profiles of companies such as Carnegie Learning, Curriculum Associates, Educational Testing Service, EMC/Paradigm, Goodheart-Willcox, Haights Cross Communications, Houghton Mifflin Harcourt, Inspiration Software, Kaplan, LeapFrog, McGraw-Hill Education, Pearson Education, Peoples Education, Plato Learning, The Princeton Review, Questar Assessment, RD School & Educational Services, Renaissance Learning, Scholastic, School Specialty, Scientific Learning and Voyager Learning.

Simba takes a measured approach to developing its market size and forecast figures, and presents its findings in a no-nonsense fashion. Our clients can count on the objectivity and accuracy of our numbers and analysis—whether they’re preparing a strategic presentation, benchmarking their company’s performance against that of their competitors, or seeking out an acquisition, a new partnership or an alliance.

Publishing for the PreK-12 Market 2008-2009 is a “must-have” for any executive who wants to stay on top of the rapidly changing U.S. educational publishing market. Can you afford to make decisions without access to the same market intelligence that your competitors are using?