Academic Testing: PreK-12 Materials Market Analysis & Forecast 2008 applies Simba’s unique brand of expertise in the educational publishing industry to the $1+ billion market for high-stakes state testing and classroom assessment. Driven largely by the requirements of No Child Left Behind, testing has become a more critical component to the U.S. educational process than ever.

This all-new edition of Simba’s popular Academic Testing report offers decision-makers in all facets of the PreK-12 instructional materials industry insights into the most current business information and market trends affecting the highly competitive testing segment. Academic Testing: PreK-12 Materials Market Analysis & Forecast 2008 offers a comprehensive overview of statewide, classroom, district and online testing, along with coverage of the latest trends—the outlook for reauthorization of NoChild Left Behind in an election year, funding and enrollment, increase in customization, ELL assessments, changes in high school testing, budgetary constraints, formative assessment, and more.

Specific topics include:

• Market size by segment: state tests and classroom assessment
• Segment growth drivers
• Impact of federal policy change allowing growth models for reporting test results for adequate yearly progress
• State penetration by leading testing firms
• Current major contract awards
• Contract opportunities amid changing state testing policies
• Growth outlook of online testing

Academic Testing: PreK-12 Materials Market Analysis & Forecast 2008 also provides a complete rundown of the vendors currently supplying products and services to the U.S. school testing market, including American Institutes of Research, CTB/McGraw-Hill, Data Recognition Corp., Educational Testing Service, eInstruction, Measured Progress, Measurement Inc., Pearson Educational Measurement, Questar Assessment Inc., Quizdom, Riverside Publishing, Scantron, Vantage Learning and Wireless Generation.

Academic Testing: PreK-12 Materials Market Analysis & Forecast 2008 is an essential market intelligence tool for publishers and editors, as well as marketing, business development and investment professionals charged with developing strategies to succeed in the burgeoning market for U.S. school testing materials.