Chapter 1: Overview of the U.S. Consumer Book Market
Introduction
Category Performance in 2004
Average Suggested List Prices
Leading U.S. Consumer Book Publishers
Leading Children's Book Publishers

Table 1.1: Estimated Growth of the Consumer Book Publishing Industry, 2001-2004
Table 1.2: Global Net Sales of Consumer Books by Book Type, 2003-2004
Table 1.3: Topselling eBooks of 2004
Table 1.4: Average Suggested List Prices for Selected Trade Formats, 2004
Table 1.5: Leading U.S. Consumer Book Publishers, 2003-2005
Table 1.6: Leading Children's Trade Book Publishers, Ranked by Estimated U.S. Net Sales, 2004

Chapter 2: Current Trends in Consumer Book Publishing
Introduction
The Biggest Challenge for Trade Book Publishers: Fewer Readers
The Slow Growth
The 2002 Slump and 2003 Rebound
Mergers and Acquisitions: Thinking Small
Fewer Imprints in 2004
NYT Bestsellers
Adult Fiction Hardcover
Adult Fiction Paperback
Adult Nonfiction Hardcover
Adult Nonfiction Paperback
Advice, How-to, Miscellaneous
Children's Books
Publishers Combat Global Book Piracy

Table 2.1: Publishers' Profitability, 2004 vs. 2003
Table 2.2: Key Trade Book Publishing M&A Activity, 2004-First Half 2005
Table 2.3: Consumer Imprints Announced or Launched 2004-April 2004
Table 2.4: New York Times Bestselling Publishers for Adult Fiction, Harcover
Table 2.5: New York Times Number One Hardcover Fiction Bestsellers By Longevity, 2004
Table 2.6: New York Times Bestselling Publishers For Adult Fiction Paperback
Table 2.7: New York Times Number One Paperback Fiction Bestsellers By Longevity, 2004
Table 2.8: New York Times Bestselling Publishers For Adult Nonfiction Hardcover, 2004
Table 2.9: New York Times Number One Adult Nonfiction Hardcover Bestsellers By Longevity, 2004
Table 2.10: New York Times Number One Adult Nonfiction Paperback Bestsellers By Longevity, 2004
Table 2.11: New York Times Bestselling Publishers for Adult Nonfiction Paperback, 2004
Table 2.12: New York Times Bestselling Publishers For Advice, How-To, Miscellaneous, 2004
Table 2.13: New York Times Number One Hardcover Advice, How-To, Miscellaneous Bestsellers By Longevity, 2004
Table 2.14: New York Times Bestselling Publishers For Children's Books, 2004
Table 2.15: New York Times Number One Children's Chapter Bestsellers By Longevity, 2004
Table 2.16: New York Times Number One Children's Paperback Bestsellers By Longevity, 2004
Table 2.17: New York Times Number One Children's Picture Bestsellers By Longevity, 2004
Table 2.18: IIPA 2004 Estimated Trade Losses Due to Copyright Piracy

Chapter 3: Trade Book Publishing: Category Analysis
Introduction
Output Growth for Trade & University Press Titles
Art Books
Size of the Art Book Category
Leading Art Book Publishers: Title Output and Revenues
Biographies
Size of the Biography Book Category
Leading Biography Book Publishers: Title Output and Revenues
Business Books
Size of the Business Book Category
Leading Business Book Publishers: Title Output and Revenues
Classic Literary Fiction
Size of the Classic Literary Fiction Market
Leading Classic Literary Fiction Publishers: Title Output and Revenues
Computer Books
Size of the Computer Book Market
Leading Computer Book Publishers: Title Output and Revenues
Cookbooks
Size of the Cookbook Market
Leading Cookbook Publishers: Title Output and Revenues
Gardening Books
Size of the Gardening Books Market
Leading Gardening Publishers: Title Output and Revenues
Graphic Novels
Size of the Graphic Novel Market
Leading Graphic Novel Publishers: Title Output and Revenues
Health & Fitness Books
Size of the Health & Fitness Book Market
Leading Health & Fitness Book Publishers: Title Output and Revenues
How-To-Books
Size of the How-To Book Market
Leading How-To Book Publishers: Title Output and Revenues
Mystery Books
Size of the Mystery Books Market
Leading Mystery Book Publishers: Title Output and Revenues
Political Commentaries/Current Events
Size of the Political Commentaries/Current Events Market
Leading Political Commentaries/Current Events Books: Output and Revenues
Reference Books
Size of the Reference Book Market
Leading Reference Book Publishers
Religious/Inspirational Books
Size of the Religious/Inspirational Books Market
Leading Religious/Inspirational Title Output and Revenues
Romance Books
Size of the Romance Book Market
Leading Romance Book Publishers: Title Output and Revenues
Self Help Books
Size of the Self Help Book Market
Self Help Books: Title Output and Revenues
Sci Fi/Fantasy Books
Size of the Sci Fi/Fantasy Book Market
Leading Sci Fi/Fantasy Books: Title Output and Revenues
Sports Books
Size of the Sports Book Market
Leading Sports Books: Title Output and Revenues
Travel Books
Size of the Travel Book Market
Leading Travel Books: Title Output and Revenues

Table 3.1: Estimated Revenue of Market Categories, 2004
Table 3.2: Projected Size of Market Categories, 2005
Table 3.3: Title Output by Category, 2004
Table 3.4: U.S. Trade Book and University Press Output, 1995-2004
Table 3.5: Estimated Size of the Art Book Market By Revenues, 2001-2005
Table 3.6: New Art Book Titles vs. All New Titles Released, 2001-2004
Table 3.7: Table 3.7: Leading Art Book Publishers By Estimated Revenues
Table 3.8: Estimated Size of the Biography Book Market, 2001-2005
Table 3.9: New Biography Book Titles vs. All New Titles, 2001-2004
Table 3.10: Leading Biography Book Publishers By Estimated Revenues
Table 3.11: Best-Selling Autobiography/Biography Books, 2004
Table 3.12: Estimated Size of the Business Book Market.
Table 3.13: New Business Book Titles vs. All New Titles Released 2001-2004
Table 3.14: Leading Business Book Publishers By Estimated Revenues
Table 3.15: Best-Selling Business Books, 2004
Table 3.16: Estimated Size of the Classic Literary Fiction Market By Revenues, 2001-2005
Table 3.17: New Classic Literary Fiction Book Titles vs. All New Titles Released, 2001-2004
Table 3.18: Leading Classic Literary Fiction Book Publishers By Estimated Revenues
Table 3.19: Best-Selling Classic Literary Fiction Books, 2004
Table 3.20: Estimated Size of Computer Book Market By Revenues, 2001-2005
Table 3.21: New Computer Book Titles vs. All New Titles Released, 2001-2004
Table 3.22: Leading Computer Book Publishers By Estimated Revenues
Table 3.23: Estimated Size of the Cookbook Market By Revenues, 2001-2005
Table 3.24: New Cookbook Titles vs. All New Titles Released, 2001-2004
Table 3.25: Leading Cookbook Publishers By Estimated Revenues
Table 3.26: Best-Selling Cookbooks, 2004
Table 3.27: Estimated Size of the Gardening Book Market By Revenues, 2001-2005
Table 3.28: New Gardening Titles vs. All New Titles Released, 2001-2004
Table 3.29: Leading Gardening Book Publishers By Estimated Revenues
Table 3.30: Estimated Size of the Graphic Novel Market By Revenues, 2001-2005
Table 3.31: New Graphic Novel Titles vs. All New Titles Released, 2001-2004
Table 3.32: Leading Graphic Novel Publishers By Estimated Revenues
Table 3.33: Estimated Size of the Health & Fitness Book Market By Revenues, 2001-2005
Table 3.34: New Health & Fitness Book Titles vs. All New Titles Released, 2001-2004
Table 3.35: Leading Health Book Publishers By Estimated Revenues
Table 3.36: Best-Selling Health/Fitness Books, 2004
Table 3.37: Estimated Size of the How-To Book Market By Revenues, 2001-2005
Table 3.38: New How-To Book Titles vs. All New Titles Released, 2001-2004
Table 3.39: Leading How-To Book Publishers By Estimated Revenues
Table 3.40: Best-Selling How-To Books, 2004
Table 3.41: Estimated Size of the Mystery Book Market By Revenues, 2001-2005
Table 3.42: New Mystery & Detective Titles vs. All New Titles Released, 2001-2004
Table 3.43: Leading Mystery Book Publishers By Estimated Revenues ...
Table 3.44: Best-Selling Mystery Books, 2004
Table 3.45: Estimated Size of the Political Commentary/Current Events Book Market By Revenues, 2001-2005
Table 3.46: New U.S. Politics and Government Titles* vs. All New Titles Released, 2001-2004
Table 3.47: Best-Selling Political Books, 2004...
Table 3.48: Leading Political Commentary/Current Events Publishers By Estimated Revenues, 2003-2005
Table 3.49: Estimated Size of the Reference Book Market By Revenues, 2001-2005
Table 3.50: Leading Reference Book Publishers By Estimated Revenues 2003-2005
Table 3.51: New Reference vs. All New Titles Released, 2001-2004
Table 3.52: Best-Selling Reference Books, 2004
Table 3.53: Estimated Size of the Religious/Inspirational Book Market By Revenues, 2001-2005
Table 3.54: New Religious/Inspirational Titles vs. All New Titles Released, 2001-2004
Table 3.55: Leading Religious/Spirituality Book Publishers By Estimated Revenues, 2003-2005
Table 3.56: Best-Selling Religious Books, 2004
Table 3.57: Estimated Size of the Romance Book Market By Revenues, 2001-2005
Table 3.58: New Romance Book Titles vs. All New Titles Released 2001-2004
Table 3.59: Leading Romance Book Publishers By Estimated Revenues, 2003-2005
Table 3.60: Best-Selling Romance Books, 2004
Table 3.61: Estimated Size of the Self-Help Book Market By Revenues, 2000-2004
Table 3.62: New Self-Help* Titles vs. All New Titles Released, 2001-2004
Table 3.63: Leading Self-Help Book Publishers By Estimated Revenues, 2003-2005
Table 3.64: Best-Selling Self-Help Books, 2004
Table 3.65: Estimated Size of the Science Fiction/Fantasy Market By Revenues, 2001-2005
Table 3.66: New Science Fiction/Fantasy Book Titles vs. All New Titles Released, 2001-2004
Table 3.67: Leading Science Fiction/Fantasy Book Publishers By Estimated Revenues, 2003-2005
Table 3.68: Best-Selling Science Fiction/Fantasy Books, 2004
Table 3.69: Estimated Size of the Sports Book Market By Revenues, 2001-2005
Table 3.70: New Sports Book Titles vs. All New Titles Released, 2001-2004
Table 3.71: Leading Sports Book Publishers By Estimated Revenues
Table 3.72: Best-Selling Sports Books, 2004
Table 3.73: Estimated Size of the Travel Book Market By Revenues, 2001-2005
Table 3.74: New Travel Book Titles vs. All New Titles Released, 2001-2004
Table 3.75: Leading Travel Book Publishers By Estimated Revenues
Table 3.76: Best-Selling Travel Books, 20044

Chapter 4: Distribution and Retail Sales
Introduction
The Effect Of Mass Merchandisers On Book Retailing
Grocery Stores, Paradies Shops, and The "Forever Frontlist" Phenomenon
Children's Book Purchasing Patterns
Performance of the Big Three Chains
Profit Margin Gains of the Big Three Chains
New Retail Book Sales Outlets Continue Emerging
Chains, Online Outlets Continue Squeezing Independent Bookstores
Online Bookselling
Mail Order Sales Still Declining; Book Clubs Steady

Table 4.1: Bestselling Books At Select Stores
Table 4.2: Adult Book Purchasing By Outlet, 2004
Table 4.3: Popular Books/Series Read By 13-to-17-Year-Olds
Table 4.4: Total Revenues of Leading Bookstore Chains, 2000-2004
Table 4.5: Total Superstore Sales, 2000-2004
Table 4.6: Number of Superstore Outlets, 2000-2004
Table 4.7: Top Three Bookstore Chains' Operating Performance, 2000-2004
Table 4.8: Revenues Of Leading Online Booksellers, 2002-2004

Chapter 5: Forecasts & Conclusions
Conclusions
Adult Hardcover
Adult Paperback
Adult Mass Market
Children's Hardcover
Children's Paperbacks
Audio Books
Religious Books

Table 5.1: Forecasted Net Consumer Book Sales, 2004-2007
Table 5.2: Estimated Revenues of Market Categories, 2004-2007

Chapter 6: Publisher Profiles
Andrews McMeel
Encyclopaedia Britannica
Harlequin Enterprises
HarperCollins
Harry N. Abrams
Health Communications
Holtzbrinck
Houghton Mifflin
Hyperion
Kennsington Publishing
Meredith Corp.
Penguin Group
Random House
Readers Digest
Rodale
Scholastic
Simon & Schuster
Thomas Nelson
Time Warner
John Wiley & Sons

Chapter 7: Profiles of Leading Booksellers and Distributors
Amazon.com
Baker & Taylor
Barnes & Noble
Books-A-Million
Borders
Ingram Book Group
Publishers Group West