Table Of Tables

Executive Summary

Chapter 1 - Overview Of The Computer Publishing Market, 2000
Introduction: Despite Adversity, Publishers Still See Growth In 2000
Size And Scope Of The Computer Publishing Industry
Historical Trends In Computer Publishing, 1980-2000
Leading Computer Publishers, 2000
Advertiser vs. Reader Payments
Major Issues In Computer Publishing In 2000

Chapter 2 - Computer Magazines And Newspapers
Introduction: It's All About The 'New Economy'
New Economy Books Thrive In 2000
Non-Endemic Advertising Helps Fill Void As Dotcom Ads Fall Off
Size And Scope Of The Computer Periodical Market
New Categories, Launches and Shutdowns
Two Of The 'Big Three' See Major Changes In 2000
Mergers And Acquisitions
Willis Stein & Partners Acquires Ziff-Davis Publishing For $780 Million
CNET Networks Buys ZDNet To Create Eighth Largest Internet Company
Penton Media Expands With Purchase Of Duke Communications & Streaming Media
101communications Acquires FCW Government Technology Group From IDG
Upstart Unisphere Media LLC Builds Media Company With Unisphere Magazine
Trends In Computer Magazine And Newspaper Publishing, 2000
Old Dogs Try To Learn New Tricks
Analysis Of Market Conditions In 2000
Consumer vs. Trade Magazines
Consumer Periodicals
New Economy Periodicals
Trade Periodicals
Advertising Rates And CPMs
Advertising Revenues
Consumer Periodicals
Trade Periodicals
Circulation
Consumer Periodicals
Trade Periodicals
Circulation Revenues
Net Revenues
Leading Computer Periodical Publishers, 2000
Role of Independent Computer Periodical Publishers
Forecast Market Growth In 2001 And 2002

Chapter 3 - Computer Book Publishing Strategies
Introduction
Size Of The Computer Book Market
Types Of Computer Books
Trends In Computer Books, By Category
Trade Computer Books
Professional Computer Books
Computer Textbooks
Ebooks: High Hopes And Low Sales
Bestsellers List Shows Hunger For Dummies Still Voracious
Bestsellers: Professionals Focus On The Web
Acquisitions? What Acquisitions?
Publishing Partnerships Provide Credibility And Expertise
Computer Book Retailing
Leading Computer Book Publishers
Forecast Computer Book Sales, 2000-2002

Chapter 4 - Online Media
Introduction
Leading Online Computer Publishers
New Players In The Online Field
Size And Structure Of The Online Computer Publishing Market
Changes In The Market Landscape, 2000
CNET Buys ZDNet; Creates Ninth Largest Internet Property
Snowball.com Launched For Young Adults
IDG.net To Form Online Partnerships
Internet.com Promotes Global Reach
Upside Today
Wired Digital
Analysis Of Market Conditions, 2000
The Internet Advertising Market
New Initiatives In The Online Marketplace
Publishers Show Traffic Increases
Computer Book Publishers Fall Behind Magazine Publishers' Sites
Magazine Publishers Take The Initiative
Computer Newsletter/Journal/Looseleaf Publishers Online
Forecasts And Conclusions

Chapter 5 - Newsletters, Journals And Miscellaneous Periodicals
Introduction: Popularity Continues To Wane
Number And Growth Of Newsletters, Journals And Miscellaneous Periodicals
Newsletters
Leading Newsletter Publishers
Trends In Newsletter Publishing
Demand For Computer Information Definitely Not Shrinking
Electronic Newsletters Continue To Grow, Yet Print Is Still A Prominent Force
Journals
Leading Journal Publishers
Trends In Journal Publishing
Number Of Computer Titles Remains Stable
Online Publishing Programs Continue To Develop: Journals Benefit
Journal Editors Revolt Against Rising Prices
Miscellaneous Periodicals
Looseleafs
Directories
Forecasts And Conclusions

Chapter 6 - Computer Publishing Market Forecast, 2001 And 2002
Introduction
Computer Book, Periodical Revenues Outpace All Book, Periodical Revenues
In 2000
Forecast Advertiser vs. Reader Payments
Overall Computer Publishing Market Growth And Forecast

Chapter 7 - Profiles Of Leading Computer Periodical Publishers
101communications
Advisor Media Inc.
BZ Media Inc.
CMP Media Inc.
Computer Publishing Group
Corry Publishing
Fawcette Technical Publications
Freedom Technology Media Group
Imagine Media
International Data Group
Mac Publishing LLC
PennWell
Penton Media
Publications & Communications Inc.
Sandhills Publishing
The Washington Post Co.
Ziff Davis Media Inc.

Chapter 8 - Profiles Of Leading Computer Book Publishers
Hungry Minds Inc.
McGraw-Hill Inc.
Microsoft Corp.
O'Reilly & Associates Inc.
Pearson Technology Group
Sybex
Thomson Learning
John Wiley & Sons
Wordware Publishing

List of Tables

Table 1.1 - Dimensions of the Computer Publishing Industry, 2000
Table 1.2 - Computer Publishing Market Growth, 1997-2000
Table 1.3 - Share of Computer Publishing Market for Books, Magazines/Newspapers and Other Periodicals, 1997-2000
Table 1.4 - Market Share Breakdown, U.S. Computer Publishing Industry, 2000
Table 1.5 - Revenue Growth, Computer Publishing Market, 1980-2000
Table 1.6 - Annual Revenue Growth Rate, Computer Publishing Market, 1981-2000
Table 1.7 - Computer Publishing Market Revenue by Category, 1980-2000
Table 1.8 - Annual Growth Rate For Computer Publishing Categories, 1991-2000
Table 1.9 - Leading Computer Publishers Ranked by Net Revenue, 2000 vs. 1999
Table 1.10 - Reader vs. Advertiser Payments, 1997-2000
Table 2.1 - Annual Computer Periodical Market Growth, 1990-2000
Table 2.2 - Universe of English Language Computer Periodicals, U.S. and Worldwide, 2000
Table 2.3 - Magazines & Newspapers As A Share Of All U.S. Computer Periodicals, 2000
Table 2.4 - Computer Periodical Publishing Revenues Compared to All Periodical Publishing Revenues, 1997-2000
Table 2.5 - Compound Annual Growth Rate, Computer Periodical Publishing Industry, 1997-2000
Table 2.6 - Dimensions of the Computer Magazine and Newspaper Market, 1999 and 2000
Table 2.7 - Major U.S. Computer Periodical Launches and Shutdowns, 2000
Table 2.8 - Mergers And Acquisitions, Computer Periodical Market, 2000
Table 2.9 - Annual Growth In Measured Media Spending, Leading Computer Advertisers, 1992-2000
Table 2.10 - Measured Media Spending, Computers And Software Category, Nine Months 2000 vs. Nine Months 1999
Table 2.11 - Top 20 Computer Industry Measured Media Advertisers, Nine Months 2000 vs. Nine Months 1999
Table 2.12 - Computer Advertising In Business Publications, 1997-2000
Table 2.13 - Computer Advertising in Computer Periodicals vs. Other Major Media, 1997-2000
Table 2.14 - Representative Consumer Computer Periodicals and Publishers
Table 2.15 - Representative Trade Computer Periodicals and Publishers
Table 2.16 - Ad Rates, 19 Consumer Computer Periodicals, 2001 vs. 2000
Table 2.17 - Average Ad Rate Increases, Consumer Computer Periodicals, 1992-2001
Table 2.18 - Ad Rates, 20 Trade Computer Periodicals, 2001 vs. 2000
Table 2.19 - Average Ad Rate Increases, Trade Computer Periodicals, 1993-2000
Table 2.20 - Ad Page Growth, Trade and Consumer Computer Periodicals, 1994-2000
Table 2.21 - Ad Revenue Growth, Trade and Consumer Computer Periodicals, 1994-2000
Table 2.22 - Consumer Computer Periodical Advertising Pages and Revenues, 1998-2000
Table 2.23 - Consumer Computer Periodical Advertising Revenue by Segment, 1999 vs. 2000
Table 2.24 - Growth in Consumer Computer Periodical Advertising Revenue by Category, 1999 vs. 2000
Table 2.25 - Trade Computer Periodical Advertising Pages and Revenues, 1998-2000
Table 2.26 - Trade Computer Periodical Advertising Revenue by Segment, 1999 vs. 2000
Table 2.27 - Growth in Trade Computer Periodical Advertising Revenue by Category, 1999 vs. 2000
Table 2.28 - Circulation, Leading Consumer Computer Periodicals, 1997-2000
Table 2.29 - Total Circulation, 34 Leading Consumer Computer Periodicals, Home Office/Personal/Internet vs. Business/Professional vs. New Economy, 1998-2000
Table 2.30 - Distribution, Leading Consumer Computer Periodicals, 1997-2000
Table 2.31 - Average Circulation and Total Copies, Consumer Computer Magazines, 1997-2000
Table 2.32 - Circulation, Leading Trade Computer Periodicals, 1997-2000
Table 2.33 - Distribution, Leading Trade Computer Periodicals, 1997-2000
Table 2.34 - Average Circulation and Total Copies, Trade Computer Periodicals, 1997-2000
Table 2.35 - Circulation Growth, Trade Computer Periodicals, 1993-2000
Table 2.36 - Net Circulation Revenues, 34 Computer Periodicals, 1997-2000
Table 2.37 - Growth in Net Circulation Revenues, All Computer Periodicals, 1994-2000
Table 2.38 - Growth in Computer Periodical Revenues, 1997-2000
Table 2.39 - Top U.S. Computer Periodical Publishers Ranked by Magazine Revenues and Market Share, 2000 vs. 1999
Table 2.40 - Market Share, Three Largest Computer Periodical Publishers vs. All Others, 2000
Table 2.41 - Forecast Growth in Computer Periodical Revenues, 2000-2002
Table 3.1 - New U.S. Book Releases, Computer vs. All Books, 1996-2000
Table 3.2 - U.S. Computer Book Publishing Sales vs. Total U.S. Book Publishing Sales, 1996-2000
Table 3.3 - Growth in Computer Book Sales, 1995-2000
Table 3.4 - Breakdown Of Computer Book Market Sales By Major Segments, 2000
Table 3.5 - Publisher's Weekly Bestselling Computer Books, 2000
Table 3.6 - Ingram Book Co. Computer Bestsellers, 2000
Table 3.7 - Bestselling Computer Books At The McGraw-Hill Bookstore, 2000
Table 3.8 - Bestselling Computer And Internet Books At Amazon.com, 2000
Table 3.9 - Mergers And Acquisitions In The Computer Book Market, 1993-2000
Table 3.10 - Major Publisher/Vendor Alliances
Table 3.11 - Sales of Computer Books vs. All Books, By Category, 1996-2000
Table 3.12 - Leading Trade/Professional Book Publishers, Ranked By Title Output, 2000 vs. 1999
Table 3.13 - Computer Books On Amazon.com's Top 50 Bestsellers List, 2000
Table 3.14 - Top U.S. Computer Book Publishers, Ranked By Revenues and Market Share, 1999-2000
Table 3.15 - Breakdown Of Total Revenues, Top Computer Book Publishers, 1999 vs. 2000
Table 3.16 - Forecast Computer Book Sales, 2000-2002
Table 4.1 - Size of the Online Computer Publishing Market, 1997-2000
Table 4.2 - Leading Online Publishers By Revenue, 1999-2001
Table 4.3 - Computer Book Publishers On The Web, 2000
Table 4.4 - Leading Online Publishers By Unique Visits, Nov. 1999 - Nov. 2000
Table 4.5 - Forecast Growth For Online Computer Publications, 2001 And 2002
Table 5.1 - Representative Computer Newsletters, Journals And Miscellaneous Periodicals, 2000
Table 5.2 - Computer Newsletter, Journal And Miscellaneous Periodical Revenues Compared to All Newsletter, Journal And Miscellaneous Periodical Revenues, 1998-2000
Table 5.3 - Representative Computer Newsletters, 2000
Table 5.4 - Leading Publishers of Computer Newsletters, 2000
Table 5.5 - Representative Computer Journals, 2000
Table 5.6 - Leading Computer Journal Publishers, 2000
Table 5.7 - Representative Computer Directories, 2000
Table 5.8 - Forecast Growth in Computer Newsletters, Journals And Miscellaneous Periodicals, 2000-2002
Table 6.1 - Computer Periodical and Book Revenues vs. All Periodical and Book Revenues, 1999-2000
Table 6.2 - Revenue Growth Rates, 1999 vs. 2000, All Periodicals, Computer Periodicals, All Books, Computer Books
Table 6.3 - Reader and Advertiser Payments to Computer Publishers, 2000-2002
Table 6.4 - Forecast Reader Payments vs. Advertiser Payments, 2000 and Forecast 2001-2002
Table 6.5 - Computer Publishing Market Forecast by Segment, 2000-2002