• INTRODUCTION
• TECHNOLOGY IMPACTS THE TEXTBOOK FORMAT
• PROFESSIONAL MATERIALS TARGETED AT UPPER-LEVEL COURSES
• CUSTOM PUBLISHING/COURSE PACKS SURGE
• TRADE BOOKS LOSE SHARE
• REMAINING SEGMENTS: A MIXED BAG
• USED TEXTBOOKS: PUBLISHERS’ BANE
• KEY MEDIA IN THE CLASSROOM
• PEARSON EDUCATION TOPS LIST OF U.S. COLLEGE PUBLISHERS
• TEXTBOOK PRICES CONTINUE TO RISE
• COLLEGE SALES ARE FOURTH LARGEST SEGMENTWORLDWIDE

CHAPTER 2: ENROLLMENT AND DEMOGRAPHICS

• INTRODUCTION
• TRADITIONAL COLLEGE AND GRADUATE-LEVEL AGE POPULATION SOARS
• OLDER STUDENTS DOMINATE THE MARKET NOW, BUT THAT GROUPWILL SHRINK
• WOMEN CONTINUE TO EXCEED MEN IN HIGHER EDUCATION ENROLLMENT
• CALIFORNIA CONTINUES TO LEAD TOTAL PUBLIC HIGHER EDUCATION ENROLLMENT
• NEVADA LEADS THEWAY IN ENROLLMENT INCREASES
• MINORITY ENROLLMENT INCREASES
• MASTER’S AND DOCTORATE DEGREES SHOW STEADY GROWTH
• FIRST PROFESSIONAL ENROLLMENT SHOWS SLIGHT OVERALL GROWTH
• WOMEN ENROLLED IN GRADUATE SCHOOL OUTPACE MEN

CHAPTER 3: TRENDS IN COLLEGE PUBLISHING

• INTRODUCTION
• COMPUTER USE GROWS
• UNDERWHELMING DEBUT FOR E-TEXTBOOKS
• GROWTH SEEN IN CUSTOM PUBLISHING
• COURSE-MANAGEMENT COMPETITION HEATS UP
• ROLE OF E-LIBRARIES EVOLVES
• TEXTBOOKS: A MULTIMEDIA PACKAGE
• USED TEXTBOOKS REMAIN PUBLISHERS’ BETE NOIRE
• PUBLISHERS, BOOKSTORESWORK TO CUT RETURNS
• HIGHLY CONSOLIDATED INDUSTRY

CHAPTER 4: PRINT MEDIA FOR THE COLLEGE MARKET

• INTRODUCTION
• HARCOURT SALES SHAKES UP COLLEGE MARKET
• LEADING PUBLISHERS GENERATE $2.5 BILLION
• THE LARGEST PUBLISHERS AND BEST-SELLING TEXTBOOKS BY DISCIPLINE
• PEARSON TOPS LIST OF MATHEMATICS TEXTBOOK PUBLISHERS
• PEARSON ALSO LEADS IN ENGLISH TEXTBOOK PUBLISHING
• PEARSON TAKES PSYCHOLOGY MARKET
• PEARSON OUTPACES BIOLOGY MARKET WITH FIVE OF THE BESTSELLING TITLES
• PEARSON TOPS AGAIN, THIS TIME IN HISTORY
• PEARSON STILL DOMINATES EDUCATION
• MCGRAW-HILL STAVES OFF PEARSON SWEEP, LEADS ACCOUNTING MARKET
• BUSINESS REMAINS MOST POPULAR MAJOR
• BUSINESS, MATHEMATICS TOP TEXTBOOK SALES
• CALIFORNIA IS LARGEST TEXTBOOK SALES MARKET

CHAPTER 5: CUSTOM PUBLISHING, DISTANCE EDUCATION AND THEWEB

• INTRODUCTION
• CUSTOM PUBLISHING MARKET CONTINUES TO SHOW STRONG GROWTH
• COURSE PACKS TAKE CHARGE
• SMALLER PLAYERS SHOW GRIT, RANKINGS CHANGE HANDS
• PEARSON COMFORTABLE IN TOP SPOT
• THOMSON ENJOYS BOOST FROM HARCOURT ACQUISITION
• MCGRAW-HILL LOSES FOOTING POST HARCOURT SALE
• KENDALL/HUNT HOLDS STEADY
• HOUGHTON MIFFLIN SETS SIGHTS ON DIGITAL AGE
• COURSE MANAGEMENT PROVIDERS FUEL DISTANCE LEARNING
• STUDENTS STILL EXPERIMENTING WITH DISTANCE COURSES
• CUSTOM PUBLISHING AND DISTANCE EDUCATION IN 2002 AND BEYOND

CHAPTER 6: DISTRIBUTION AND THE COLLEGE BOOKSTORE

• INTRODUCTION
• COST OF BOOKS AND SUPPLIES CONTINUES TO RISE
• TOP COLLEGE BOOKSTORES CONTINUE TO CONTROL THE MARKET
• FOLLETT REMAINS LEADER OF CONTRACT MANAGED COLLEGE STORES
• BARNES& NOBLE SACRIFICES IDENTITY FOR RELATIONSHIPS; ENHANCESWEB SITE
• ONLINE SALES: THE BRICKS AND MORTAR PLAYERS STRIKE BACK.
• ONLINE-ONLY COLLEGE BOOK RETAILERS STRUGGLE
• ECAMPUS.COM FACES BANKRUPTCY
• B&N BOLSTERED BY PHYSICAL RETAIL PRESENCE
• BIGWORDS.COM RETURNS FROM BANKRUPTCY

CHAPTER 7: FORECASTS AND CONCLUSIONS

• INTRODUCTION
• TEXTBOOKS: GROWTH AND NEW FORMATS
• CUSTOM PUBLISHING: CUSTOMER SERVICE
• USED TEXTBOOKS: WON’T GO AWAY

CHAPTER 8: COMPANY PROFILES—LEADING U.S. COLLEGE PUBLISHERS

• BEDFORD, FREEMAN& WORTH
• HOUGHTON MIFFLIN
• JONES& BARTLETT PUBLISHERS
• THE MCGRAW-HILL COS
• PEARSON EDUCATION
• THOMSON LEARNING
• W. W. NORTON
• JOHNWILEY& SONS

CHAPTER 9: COMPANY PROFILES—LEADING COLLEGE TEXTBOOK

• DISTRIBUTORS AND RETAILERS
• BARNES& NOBLE COLLEGE STORES
• COURIER CORP
• ECAMPUS.COM
• FOLLETT CORP
• VARSITY GROUP INC. <.ul>

  CHAPTER 10: COMPANY PROFILES—LEADING INFRASTRUCTURE SOFTWARE

  • PROVIDERS
    
  • BLACKBOARD
  • CAMPUS PIPELINE
  • ECOLLEGE
  • WEBCT

  Table of Tables
  

  • TABLE 1.1: DOMESTIC COLLEGE SALES OF U.S. PUBLISHERS BY SEGMENT, 1999-2001
  • TABLE 1.2: SALES OF NEW TEXTBOOKS VS. USED TEXTBOOKS IN THE U.S
  • TABLE 1.3: SALES BREAKDOWN OF KEYMEDIA USED FOR INSTRUCTION IN U.S. COLLEGE CLASSROOMS
  • TABLE 1.4: SHARE OF MEDIA USED IN U.S. COLLEGE CLASSROOMS, 2001
  • TABLE 1.5: U.S. COLLEGE PUBLISHER RANKINGS, 2001
  • TABLE 1.6: U.S. COLLEGE PUBLISHERS’ OPERATING PERFORMANCE, 2001
  • TABLE 1.7: PUBLISHERS’ AVERAGE DOLLARS-PER-UNIT
  • TABLE 1.8: WORLDWIDE SALES OF U.S. PUBLISHERS BY SEGMENT, 1999-2001
  • TABLE 1.9: TOP FOREIGN MARKETS FOR EXPORTS AND IMPORTS OF U.S. TEXTBOOKS
  • TABLE 2.1: TOTAL ENROLLMENT IN HIGHER EDUCATION, 1986-2011 PROJECTED
  • TABLE 2.2: MIDDLE RANGE POPULATION PROJECTIONS, 2001-2011
  • TABLE 2.3: TOTAL ENROLLMENT IN HIGHER EDUCATION BY AGE
  • TABLE 2.4: TOTAL ENROLLMENT IN HIGHER EDUCATION BY GENDER, 1986-2011
  • TABLE 2.5: TOTAL ENROLLMENT IN HIGHER EDUCATION BY ENROLLMENT STATUS, 1986-2011
  • TABLE 2.6: HIGHER EDUCATION ENROLLMENT, FOUR-YEAR PUBLIC VS. PRIVATE, 1986-2011
  • TABLE 2.7: UNDERGRADUATE ENROLLMENT BY STATE AND INSTITUTION TYPE, FALL 1999
  • TABLE 2.8: CHANGE IN HIGHER EDUCATION ENROLLMENT BY STATE, 1996-1999
  • TABLE 2.9: RACIAL COMPARISON OF TOTAL ENROLLMENT, 1993, 1995, 1999
  • TABLE 2.10: DEGREES CONFERRED, 1984-2008 PROJECTED
  • TABLE 2.11: GRADUATE ENROLLMENT IN ALL INSTITUTIONS BY GENDER, 1986-2011
  • TABLE 3.1: COLLEGE E-TEXTBOOK SAMPLER, 2001-2002
  • TABLE 3.2: E-LEARNING SOFTWARE LEADERS, 2001-2002
  • TABLE 3.3: NEW TEXTBOOKS VS. USED TEXTBOOKS IN THE U.S.
  • TABLE 3.4: HIGHER EDUCATION ACQUISITION ACTIVITY, JAN. 1, 2001 - MAY 31, 2002
  • TABLE 4.1: LEADING U.S. COLLEGE PUBLISHERS, 2001 VS. 2000
  • TABLE 4.2: TOP 10 MATHEMATICS TEXTBOOK PUBLISHERS, 2001
  • TABLE 4.3: TOP 10 MATHEMATICS TEXTBOOKS, 2001
  • TABLE 4.4: TOP ENGLISH TEXTBOOK PUBLISHERS, 2001
  • TABLE 4.5: TOP 10 ENGLISH TEXTBOOKS, 2001
  • TABLE 4.6: TOP 10 PSYCHOLOGY TEXTBOOK PUBLISHERS, 2001
  • TABLE 4.7: TOP 10 PSYCHOLOGY TEXTBOOKS, 2001
  • TABLE 4.8: TOP 10 BIOLOGICAL SCIENCES TEXTBOOK PUBLISHERS, 2001
  • TABLE 4.9: TOP 10 BIOLOGICAL SCIENCES TEXTBOOKS, 2001
  • TABLE 4.10: TOP 10 HISTORY TEXTBOOK PUBLISHERS, 2001
  • TABLE 4.11: TOP 10 HISTORY TEXTBOOKS, 2001
  • TABLE 4.12: TOP EDUCATION TEXTBOOK PUBLISHERS, 2001
  • TABLE 4.13: TOP 10 EDUCATION TEXTBOOKS, 2001
  • TABLE 4.14: TOP 10 ACCOUNTING TEXTBOOK PUBLISHERS, 2001
  • TABLE 4.15: TOP 10 ACCOUNTING TEXTBOOKS, 2001
  • TABLE 4.16: TOP 10 DISCIPLINES BY BACHELOR’S DEGREE CONFERRED, 1999-2000
  • TABLE 4.17: TOP 10 COLLEGE DISCIPLINES FOR TEXTBOOKS
  • TABLE 4.18: TOP 10 MARKETS FOR COLLEGE TEXTBOOKS
  • TABLE 5.1: LEADING CUSTOM PUBLISHERS IN THE U.S. COLLEGE MARKET, 1999-2001
  • TABLE 5.2: HIGHER EDUCATION ENTERPRISE SOFTWARE SNAPSHOT
  • TABLE 5.3: E-LEARNING PROVIDERS, 2001-2002
  • TABLE 5.4: E-LEARNING VENDOR CUSTOMER BASE
  • TABLE 5.5: DELIVERY METHOD OF HIGHER EDUCATION DISTANCE COURSES, 1999-2000
  • TABLE 6.1: ESTIMATED COLLEGE STORE SALES BY CATEGORY, 2000-2001
  • TABLE 6.2: COST OF COLLEGE BOOKS AND SUPPLIES PER STUDENT
  • TABLE 6.3: ESTIMATED COLLEGE TEXTBOOK SALES BY CHANNEL, 1995-1998
  • TABLE 6.4: COST OF COLLEGE BOOKS AND SUPPLIES PER STUDENT.
  • TABLE 7.1: SALES FORECAST OF KEY INSTRUCTIONAL MATERIALS USED IN U.S. COLLEGE COURSES
  • TABLE 7.2: PROJECTED NEW VS. USED TEXTBOOKS IN U.S. COLLEGE COURSES, 2001-2004