• Introduction
• K-12 Testing Market Size and Structure
• Size of the K-12 Testing Market
• Leading K-12 Test Publishers
• Harcourt Educational Measurement
• CTB/McGraw-Hill
• Riverside Publishing
• Educational Testing Service (ETS)
• NCS Pearson
• Impact of Federal Testing Mandates
• Scoring, Test Prep Niche Markets Continue to Grow
• State Interest in Online Testing Blossoms
• Plusses and Minuses of E-Testing
• Data Collection and Assessment Systems

Chapter 2: Marketing Opportunities and Challenges

• Impact of “No Child Left Behind” Legislation
• Standards, Enrollment, Technology Drive Testing Growth
• Standards
• Enrollment
• Technology
• Testing Stakes Higher as Schools are Held Accountable
• Technology in Schools Continues to Improve
• State Budget Cutbacks Impact School Spending
• Testing Backlash Intensifies as Student Anxiety Grows
• Scoring Problems Raise Additional Questions About Testing
• New Testing Targets Teachers, Not Students

Chapter 3: Trends in the Standardized Test Market

• Trends
• School Publishers Jockey for Position.
• More Than 12 States Exploring Online Testing
• New Competitors Emerge
• Test Preparation Tools Rise as Standards Stressed
• Plato Acquires NetSchools
• CTB/McGraw-Hill Helps Schools Meet New
• Requirements
• Outlook
• Testing Market Will Grow Electronically
• Impact of Waivers
• Science Testing Expected to Climb by End of the Decade

Chapter 4: Who’s Who in the K-12 Testing Market

• American College Testing Inc.
• CTB/McGraw-Hill
• Educational Testing Service
• Haights Cross Communications
• Harcourt Educational Measuremen
• Kaplan
• LeapFrog Inc.
• Lightspan
• NCS Pearson
• Plato Learning
• The Princeton Review
• Renaissance Learning
• Riverside Publishing
• Scantron
• TestU
• Vantage Learning