Children's Publishing Market Forecast 2008 : Simba Information

Children's Publishing Market Forecast 2008

Sep 10, 2007
152 Pages - Pub ID: CURP1539832

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Table of Contents
Methodology
Executive Summary
Chapter 1: Overview of the U.S. Children’s Book Market

Chapter 2: Trends in Children’s Book Publishing

Introduction
The Paradigm Shift of Author Promotion
The Rise of Children’s Series
Series Case Study: Harry Potter
Fantasy Still the Top Category
Biggest Publishers, Biggest Categories
Motion Picture Tie-Ins
The Volatility of Licensed Publishing
Celebrity Author Activity Still 98% Attention, 2% Sales
Teen Market Still Hot
Table 2.1: Growth of Series in Title Output as a Percentage of Total Books Published, 2003-2008
Table 2.2: New York Times/USA Today Children’s Bestsellers (July 2006 - June 2007)
Table 2.3: Scholastic Revenue, FY2000 - FY2007
Table 2.4: Harry Potter-Only Revenue, Scholastic
Table 2.5: Leading Children’s Book Categories, July 2006 - June 2007
Table 2.6: Top 20 Children’s Books (July 2006 - June 2007)
Table 2.7: Leading Children’s Book Publishers, July 2006 - June 2007
Table 2.8: Leading Children’s Book Publishers, July 2005 - June 2006
Table 2.9: New York Times Bestsellers Supported by Movie Tie-Ins, 2002-2006
Table 2.10: New York Times Performance of Louis Sachar’s Holes, 2001-2005

Chapter 3: New York Times Bestseller Data

Introduction
The Addition of the Series Books List
2006 New York Times Performance: Children’s Books
HarperCollins
Random House
Penguin Group USA
Scholastic
Hachette
Table 3.1: Leading Publishers, New York Times Bestseller Data, 2002-2006
Table 3.2: Weeks per Title Average of Leading Publishers on New York Times Children’s Bestseller Lists
Table 3.3: New York Times Bestselling Children’s Book Publishers by Weeks per Title Average, 2005
Table 3.4: New York Times Bestselling Children’s Book Publishers by Weeks per Title Average, 2006
Table 3.5: New York Times Children’s Bestseller List Publishers, 2001-2006
Table 3.6: Leading New York Times Bestselling Children’s Book Publishers, 2006 vs. 2005
Table 3.7: New York Times No. 1 Children’s Paperback Bestsellers by Longevity, 2006
Table 3.8: New York Times No. 1 Children’s Chapter Bestsellers by Longevity, 2006
Table 3.9: New York Times No. 1 Children’s Picture Bestsellers by Longevity, 2006
Table 3.10: New York Times Bestselling Children’s Book Publishers, by Titles and Weeks, 2006

Chapter 4: Market Sizing and Forecasts

Introduction
Revenue Trends
Valuation Trends
Leading Children’s Publishers
Candlewick
Disney Publishing Worldwide
Hachette/Little, Brown BFYR
HarperCollins
Holtzbrinck
Houghton Mifflin/Harcourt
Penguin Group (USA)
Random House
Scholastic
Simon & Schuster
Size of the Children’s Publishing Market
Leading Children’s Publishers by Revenue
Leading Children’s Publishers by Number of Titles Published
Leading Young Adult Publishers by Number of Titles Published
Leading Juvenile Publishers by Number of Juvenile Fiction Books
Leading Publishers by Number of Juvenile/ Young Adult Graphic Novels
Table 4.1: Revenue Growth, Children’s Trade Book Market, 2005-2009P
Table 4.2: Leading Children’s Publishers by Revenue, 2005-2009P
Table 4.3: Market Share by Number of Juvenile Titles Published, 2002-2007
Table 4.4: Number of Juvenile Titles Published, Top 10 Publishers, 2002-2007
Table 4.5: Market Share by Number of YA Titles Published, 2002-2007
Table 4.6: Number of YA Titles Published, Top 10 Publishers, 2002-2007
Table 4.7: Number of Juvenile Fiction Titles Published, Top 10 Publishers, 2002-2007
Table 4.8: Market Share of Juvenile Fiction by Titles Published, 2002-2007
Table 4.9: Market Share of Juvenile Graphic Novels by Titles Published, 2002-2007
Table 4.10: Number of Juvenile Graphic Novels Published, Top 10 Publishers, 2002-2007
Table 4.11: Market Share of YA Graphic Novels by Titles Published, 2002-2007
Table 4.12: Number of YA Graphic Novels Published, by Top 10 Publishers, 2002-2007

Chapter 5: Title Output Trends

Introduction
Children’s Titles vs. All Titles Released
Graphic Novels
Religious Children’s/YA Books
Fantasy Books
Notes on Vampires
Science Fiction Children’s/YA Books
Children’s and YA Titles: Format Trends
E-books and Downloadable Audio
Other Formats and Trends
Table 5.1: New Children’s Titles and Young Adult Titles vs. All New Titles Released, 2002-2006
Table 5.2: Total Juvenile Graphic Novels Published, 2002-2007
Table 5.3: Total Graphic Novels Published for Young Adults, 2002-2007
Table 5.4: Total Juvenile Religious Titles Published, 2002-2007
Table 5.5: Total YA Religious Titles Published, 2002-2007
Table 5.6: New YA Fantasy Titles vs. All New Titles Released, 2002-2006
Table 5.7: New Children’s Fantasy Titles vs. All New Titles Released, 2002-2006
Table 5.8: New Children’s Sci-Fi Titles vs. All New Titles Released, 2002-2006
Table 5.9: New YA Sci-Fi Titles vs. All New Titles Released, 2002-2006
Table 5.10: Total Juvenile and YA Hardcover Titles Published, 2002-2006
Table 5.11: Total Juvenile and YA Softcover Titles Published, 2002-2006
Table 5.12: Total Mass Market Juvenile and YA Titles Published, 2002-2006
Table 5.13: Total Juvenile/YA Compact Discs Published, 2002-2007
Table 5.14: Total Juvenile/YA Cassette Tapes Published, 2002-2007
Table 5.15: Total Juvenile E-books Published, 2002-2007
Table 5.16: Total YA E-books Published, 2002-2007
Table 5.17: All Juvenile Books Published, by Format, 2002-2007

Chapter 6: Distribution and Retail Sales

Introduction
Independent Bookstores and Children’s Books
Mass Merchandisers and Children’s Book Retailing
The Big Three Chains
Physical Store Locations
The Influence of Bookstores on Kids’ Reading Habits
New Retail Book Sales Outlets Continue Emerging
Online Bookselling
Amazon.com
Barnes & Noble.com
Borders.com
Books-A-Million.com
Direct-to-Consumer Sales
Book Clubs, Fairs and Other Non-Retail Sales
Table 6.1: Why Was Business Up in 2006?
Table 6.2: How Many Copies Did You Sell of Harry Potter No. 7 Compared to
Book No. 6?
Table 6.3: What % of Harry Potter and the Deathly Hallows Buyers Bought Another Book at the Same Time?
Table 6.4: How Has Overall Traffic at Your Store Changed Over the Last Five Years?
Table 6.5: Describe the Gender Mix of Children’s/YA Book Buyers at Your Store?
Table 6.6: Average Children’s/YA Book Buyer Compared to 4-5 Years Ago
Table 6.7: How Has Your Children’s/YA Business Been Trending Over the Past Three Years?
Table 6.8: Big Three vs. Big Box (Physical Store Locations)
Table 6.9: Bestselling Children’s Books at Select Retail Stores, 2007
Table 6.10: Revenue Growth, Leading Bookstore Chains, 2003-2006
Table 6.11: Growth in Superstore Sales, Major Retail Chains, 2003-2006
Table 6.12: Big Three Bookstore Chains’ Operating Performance, 2002-2006
Table 6.13: Number of Superstore Outlets, 2002-2006
Table 6.14: Why Did You Buy This Book?
Table 6.15: Revenue of Leading Online Booksellers, 2004-2006