With the race on to find the next blockbuster, tie-in or bestselling series in the lucrative children’s book market, Children’s Publishing Market Forecast 2008 is an essential tool for publishers, editors, marketers, distributors and retailers in the trade book industry.

This report provides an exclusive, inside view of the market for children’s books, along with Simba’s trademark analysis of market opportunities and pitfalls. It offers high-quality, unbiased market intelligence on publishing houses, and the entire retail landscape, from independent book stores to online outlets to Big Box stores.

Children’s Publishing Market Forecast 2008 contains statistics and analysis found nowhere else:

• Six-year historical analysis of children’s bestseller lists from the New York Times, with weeks per title average for dozens.
• Expanded analysis of the most vital facet of children’s publishing: series books. Simba’s series case study of Harry Potter has been expanded to include Deathly Hallows data and contains eight years of revenue data from the “Harry Potter” series.
• Exclusive analysis of the four most recent quarters of children’s book bestsellers drawn from USA Today, Publishers Weekly and New York Times lists with breakdowns of top-performing authors and imprints with a comprehensive category ranking of what’s selling and what’s not in children’s books.
• Results from Simba’s surveys of independent retailers across the country rating different books and genres; as well as info on buyer profiles and behaviors.

The report can be used to evaluate growth potential, understand trends affecting the industry, size the competition, review potential partner or acquisition profiles, examine revenue rankings and market forecasts, benchmark performance, and plan short- and long-term growth strategies.

Children’s Publishing Market Forecast 2008 is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the business strategies driving the children’s trade book publishing industry.