• Introduction
• Exchange Rates
• The World Market for Telephone Directory Advertising
• Telephone Directory Revenue per Capita
• Telephone Directory Revenue as a Percentage of GDP
• Telephone Directory Revenue in Relation to the Telephone Industry
• Telephone Directory Revenue in Relation to the Cell Phone Industry
• Telephone Directory Advertising in Relation to All Advertising
• Telephone Directory Advertising Growth

• Table 1.1: Directory Revenue vs. Other Financial Measurements of 30 Leading Countries, 2006
• Table 1.2: Directory Revenue by Country, 2005 vs. 2006
• Table 1.3: Worldwide Yellow Pages Revenue Growth, 2005-2006
• Table 1.4: Telephone Directory Revenue in 30 Leading Countries, 2006
• Table 1.5: Yellow Pages Revenue Market Share, 30 Leading Countries, 2006
• Table 1.6: Telephone Directory Revenue per Capita, 30 Leading Countries, 2006
• Table 1.7: Telephone Directory Revenue as a Percentage of GDP, 30 Leading Countries, 2006
• Table 1.8: Telephone Directory Revenue per Access Line, 30 Leading Countries, 2006
• Table 1.9: Telephone Directory Revenue per Cell Phone, 30 Leading Countries, 2006
• Table 1.10: Telephone Directory Revenue as a Percentage of Overall Ad Spending, 2006
• Table 1.11: Telephone Directory Revenue Growth Rates, 2006
• Table 1.12: Telephone Directory Revenue Growth Rates, 2007P
• Table 1.13: Telephone Directory Revenue Growth Rates, 2008P
• Table 1.14: Worldwide Yellow Pages Revenue, 2006-2008P

Chapter 2: Pacific Rim Region Overview

• Introduction
• Exchange Rates
• Telephone Directory Revenue per Capita
• Telephone Directory Advertising in Relation to All Advertising

• Table 2.1: Directory Revenue in the Pacific Rim, 2005-2007P
• Table 2.2: Breakdown of Directory Revenue, Pacific Rim Region, 2006
• Table 2.3: Pacific Rim Region Market Overview, 2006
• Table 2.4: Directory Revenue, Pacific Rim vs. Rest of World, 2006
• Table 2.5: The Advertising Industry in the Pacific Rim, 2006

Chapter 3: Australia

• Introduction: The Telephone Directory Market in Australia
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in Australia
• Summary and Conclusions
• Profile of the Leading Yellow Pages Publisher in Australia
  • Sensis

• Table 3.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 3.2: Directory Market in Australia, Fiscal 2003-2007
• Table 3.3: Telephone Directory Publishing in Australia, Fiscal 2005-2007
• Table 3.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 3.5: Growth in Telephone Industry in Australia, 2005-2006
• Table 3.6: The Advertising Industry in Australia, 2005-2006

Chapter 4: Japan

• Introduction: The Telephone Directory Market in Japan
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in Japan
• Summary and Conclusions
• Profiles of the Leading Yellow Pages Publishers in Japan
  • Japan Yellow Pages
  • NTT Directory Services

• Table 4.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 4.2: Directory Market in Japan, 2003-2007P
• Table 4.3: Telephone Directory Publishing in Japan, 2004-2006
• Table 4.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 4.5: Growth in Telephone Industry in Japan, 2005-2006
• Table 4.6: The Advertising Industry in Japan, 2005-2006

Chapter 5: New Zealand

• Introduction: The Telephone Directory Market in New Zealand
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in New Zealand
• Summary and Conclusions
• Profile of the Leading Yellow Pages Publisher in New Zealand
  • Yellow Pages Group

• Table 5.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 5.2: Directory Market in New Zealand, 2003-2007P
• Table 5.3: Telephone Directory Publishing in New Zealand, 2004-2006
• Table 5.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 5.5: Growth in Telephone Industry in New Zealand, 2005-2006
• Table 5.6: The Advertising Industry in New Zealand, 2005-2006

Chapter 6: Singapore

• Introduction: The Telephone Directory Market in Singapore
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in Singapore
• Summary and Conclusions
• Profile of the Leading Yellow Pages Publisher in Singapore
  • Yellow Pages Singapore

• Table 6.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 6.2: Directory Market in Singapore, 2003-2007P
• Table 6.3: Telephone Directory Publishing in Singapore, 2004-2006
• Table 6.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 6.5: Growth in Telephone Industry in Singapore, 2005-2006
• Table 6.6: The Advertising Industry in Singapore, 2005-2006

Chapter 7: Taiwan

• Introduction: The Telephone Directory Market in Taiwan
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in Taiwan
• Summary and Conclusions
• Profile of the Leading Yellow Pages Publisher in Taiwan
  • Data Communications Business Group

• Table 7.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 7.2: Directory Market in Taiwan, 2003-2007P
• Table 7.3: Telephone Directory Publishing in Taiwan, 2004-2006
• Table 7.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 7.5: Growth in Telephone Industry in Taiwan, 2005-2006
• Table 7.6: The Advertising Industry in Taiwan, 2005-2006