Chapter 1: Worldwide Yellow Pages Market Overview

• Introduction
• Exchange Rates
• The World Market for Telephone Directory Advertising
• Telephone Directory Revenue per Capita
• Telephone Directory Revenue as a Percentage of GDP
• Telephone Directory Revenue in Relation to the Telephone Industry
• Telephone Directory Revenue in Relation to the Cell Phone Industry
• Telephone Directory Advertising in Relation to All Advertising
• Telephone Directory Advertising Growth

• Table 1.1: Directory Revenue vs. Other Financial Measurements of 30 Leading Countries, 2006
• Table 1.2: Directory Revenue by Country, 2005 vs. 2006
• Table 1.3: Worldwide Yellow Pages Revenue Growth, 2005-2006
• Table 1.4: Telephone Directory Revenue in 30 Leading Countries, 2006
• Table 1.5: Yellow Pages Revenue Market Share, 30 Leading Countries, 2006
• Table 1.6: Telephone Directory Revenue per Capita, 30 Leading Countries, 2006
• Table 1.7: Telephone Directory Revenue as a Percentage of GDP, 30 Leading Countries, 2006
• Table 1.8: Telephone Directory Revenue per Access Line, 30 Leading Countries, 2006
• Table 1.9: Telephone Directory Revenue per Cell Phone, 30 Leading Countries, 2006
• Table 1.10: Telephone Directory Revenue as a Percentage of Overall Ad Spending, 2006
• Table 1.11: Telephone Directory Revenue Growth Rates, 2006
• Table 1.12: Telephone Directory Revenue Growth Rates, 2007P
• Table 1.13: Telephone Directory Revenue Growth Rates, 2008P
• Table 1.14: Worldwide Yellow Pages Revenue, 2006-2008P

Chapter 2: North American Region Overview

• Introduction: The Telephone Directory Market in North America
• Telephone Directory Revenue per Capita
• Telephone Directory Advertising in Relation to All Advertising

• Table 2.1: Directory Revenue in North America, 2005-2007P
• Table 2.2: Breakdown of Directory Revenue, North America, 2006
• Table 2.3: North American Market Overview, 2006
• Table 2.4: Directory Revenue, North America vs. Rest of World, 2006
• Table 2.5: The Advertising Industry in North America, 2006

Chapter 3: Canada

• Introduction: The Telephone Directory Market in Canada
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in Canada
  • Yellow Pages Group
  • SaskTel/DirectWest
  • Canadian Phone Directories
  • ypOne Publishing
• Summary and Conclusions
• Profiles of Leading Publishers in Canada
  • Canadian Phone Directories
  • SaskTel
  • Yellow Pages Group

• Table 3.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 3.2: Directory Market in Canada, 2003-2007P
• Table 3.3: Telephone Directory Publishing in Canada, 2005-2007P
• Table 3.4: Growth in Canada’s Telephone Industry, 2004-2006
• Table 3.5: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 3.6: The Advertising Industry in Canada, 2005-2006

Chapter 4: Mexico

• Introduction: The Telephone Directory Market in Mexico
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in Mexico
• Summary and Conclusions
• Profile of the Leading Publisher in Mexico
  • Telefonos de Mexico S.A. (TelMex)

• Table 4.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 4.2: Directory Market in Mexico, 2003-2007P
• Table 4.3: Telephone Directory Publishing in Mexico, 2004-2006
• Table 4.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 4.5: Growth in Mexico’s Telephone Industry, 2004-2006
• Table 4.6: The Advertising Industry in Mexico, 2005-2006

Chapter 5: United States

• Introduction: The Telephone Directory Market in the U.S.
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in the U.S.
• The Consolidation of the RBOC World
  • AT&T Yellow Pages
  • Idearc Media
  • R.H. Donnelley
• The Changing Face of the Industry
• Independent Non-Telco and Telco Publishers
  • Yellow Book USA
  • White Directory Publishers
  • Valley Yellow Pages
• Leading Independent Telco Publishers
  • Windstream Yellow Pages
  • CBD Media
  • CenturyTel
• Online Yellow Pages
• Suppliers to the Directory Market in the U.S.
• Summary and Conclusions
• Profiles of Leading Publishers in the United States
  • AT&T Advertising & Publishing
  • CBD Media
  • R.H. Donnelley
  • Idearc Media
  • Valley Yellow Pages
  • White Directory Publishers
  • Windstream Yellow Pages
  • Yellow Book USA

• Table 5.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 5.2: Directory Market in the U.S., 2003-2007P
• Table 5.3: Telephone Directory Publishing in the U.S., 2004-2006
• Table 5.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 5.5: Growth in Telephone Industry in the U.S., 2004-2006
• Table 5.6: The Advertising Industry in the U.S., 2004-2006
• Table 5.7: Select Telephone Directory Publishers in the U.S., 2006

Chapter 6: South American Region Overview

• Introduction: The Telephone Directory Market in South America
• Telephone Directory Revenue per Capita
• Telephone Directory Advertising in Relation to All Advertising

• Table 6.1: Directory Revenue in South America, 2005-2007P
• Table 6.2: Breakdown of Directory Revenue, South American Region, 2006
• Table 6.3: South American Region Market Overview, 2006
• Table 6.4: Directory Revenue, South America vs. Rest of World, 2006
• Table 6.5: The Advertising Industry in South America, 2006

Chapter 7: Argentina

• Introduction: The Telephone Directory Market in Argentina
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in Argentina
• Summary and Conclusions
• Profile of the Leading Publisher in Argentina
  • Yell Argentina/Publicom

• Table 7.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 7.2: Directory Market in Argentina, 2003-2007P
• Table 7.3: Telephone Directory Publishing in Argentina, 2005-2007P
• Table 7.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 7.5: Growth in Argentina’s Telephone Industry, 2005-2006
• Table 7.6: The Advertising Industry in Argentina, 2005-2006

Chapter 8: Brazil

• Introduction: The Telephone Directory Market in Brazil
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in Brazil
  • Editora Paginas Amarelas (EBID)
  • Listel Listas Telefonicas
  • OESP Midia
  • TeleListas Editora
• Summary and Conclusions
• Profiles of Leading Publisher in Brazil
  • Editora Paginas Amarelas Ltda. (EBID)
  • Listel Listas Telefonicas
  • OESP Midia Ltda.
  • TeleListas Editora

• Table 8.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 8.2: Directory Market in Brazil, 2003-2007P
• Table 8.3: Telephone Directory Publishing in Brazil, 2005-2007P
• Table 8.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 8.5: Growth in Brazil’s Telephone Industry, 2005-2006
• Table 8.6: The Advertising Industry in Brazil, 2005-2006

Chapter 9: Chile

• Introduction: The Telephone Directory Market in Chile
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in Chile
• Summary and Conclusions
• Profile of the Leading Publisher in Chile
  • Yell Publiguias

• Table 9.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 9.2: Directory Market in Chile, 2003-2007P
• Table 9.3: Telephone Directory Publishing in Chile, 2005-2007P
• Table 9.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 9.5: Growth in Chile’s Telephone Industry, 2005-2006
• Table 9.6: The Advertising Industry in Chile, 2005-2006

Chapter 10: Peru

• Introduction: The Telephone Directory Market in Peru
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in Peru
• Summary and Conclusions
• Profile of the Leading Publisher in Peru
  • Yell Paginas Amarillas

• Table 10.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 10.2: Directory Market in Peru, 2003-2007P
• Table 10.3: Telephone Directory Publishing in Peru, 2005-2007P
• Table 10.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 10.5: Growth in Peru’s Telephone Industry, 2005-2006
• Table 10.6: The Advertising Industry in Peru, 2005-2006

Index