• Introduction
• Exchange Rates
• The World Market for Telephone Directory Advertising
• Telephone Directory Revenue per Capita
• Telephone Directory Revenue as a Percentage of GDP
• Telephone Directory Revenue in Relation to the Telephone Industry
• Telephone Directory Revenue in Relation to the Cell Phone Industry
• Telephone Directory Advertising in Relation to All Advertising
• Telephone Directory Advertising Growth
• Table 1.1: Directory Revenue vs. Other Financial Measurements of 30 Leading Countries, 2006
• Table 1.2: Directory Revenue by Country, 2005 vs. 2006
• Table 1.3: Worldwide Yellow Pages Revenue Growth, 2005-2006
• Table 1.4: Telephone Directory Revenue in 30 Leading Countries, 2006
• Table 1.5: Yellow Pages Revenue Market Share, 30 Leading Countries, 2006
• Table 1.6: Telephone Directory Revenue per Capita, 30 Leading Countries, 2006
• Table 1.7: Telephone Directory Revenue as a Percentage of GDP, 30 Leading Countries, 2006
• Table 1.8: Telephone Directory Revenue per Access Line, 30 Leading Countries, 2006
• Table 1.9: Telephone Directory Revenue per Cell Phone, 30 Leading Countries, 2006
• Table 1.10: Telephone Directory Revenue as a Percentage of Overall Ad Spending, 2006
• Table 1.11: Telephone Directory Revenue Growth Rates, 2006
• Table 1.12: Telephone Directory Revenue Growth Rates, 2007P
• Table 1.13: Telephone Directory Revenue Growth Rates, 2008P
• Table 1.14: Worldwide Yellow Pages Revenue, 2006-2008P

Chapter 2: Eastern Europe Region Overview

• Introduction: The Telephone Directory Market in Eastern Europe
• Telephone Directory Revenue per Capita
• Telephone Directory Advertising in Relation to All Advertising
• Table 2.1: Directory Revenue in Eastern Europe Region, 2005-2007P
• Table 2.2: Breakdown of Directory Revenue, Eastern Europe Region, 2006
• Table 2.3: Eastern Europe Region Market Overview, 2006
• Table 2.4: Directory Revenue, Eastern Europe vs. Rest of World, 2006
• Table 2.5: The Advertising Industry in Eastern Europe Region, 2006

Chapter 3: Czech Republic

• Introduction: The Telephone Directory Market in the Czech Republic
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in the Czech Republic
• Summary and Conclusions
• Profile of Leading Yellow Pages Publisher in the Czech Republic
• Mediatel
• Table 3.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 3.2: Directory Market in the Czech Republic, 2003-2007P
• Table 3.3: Telephone Directory Publishing in the Czech Republic, 2005-2006
• Table 3.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 3.5: Growth in Telephone Industry in the Czech Republic, 2005-2006
• Table 3.6: The Advertising Industry in the Czech Republic, 2005-2006

Chapter 4: Poland

• Introduction: The Telephone Directory Market in Poland
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in Poland
• Summary and Conclusions
• Profile of Leading Yellow Pages Publishers in Poland
• Eniro Polska
• Polskie Ksiazki Telfonicne
• Table 4.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 4.2: Directory Market in Poland, 2003-2007P
• Table 4.3: Telephone Directory Publishing in Poland, 2005-2006
• Table 4.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 4.5: Growth in Telephone Industry in Poland, 2005-2006
• Table 4.6: The Advertising Industry in Poland, 2005-2006

Chapter 5: Russia

• Introduction: The Telephone Directory Market in Russia
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in Russia
• Summary and Conclusions
• Profile of Leading Yellow Pages Publisher in Russia
• Yellow Pages Russia
• Table 5.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 5.2: Directory Market in Russia, 2004-2007P
• Table 5.3: Telephone Directory Publishing in Russia, 2005-2006
• Table 5.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 5.5: Growth in Telephone Industry in Russia, 2005-2006
• Table 5.6: The Advertising Industry in Russia, 2005-2006

Chapter 6: Central Europe Region Overview

• Introduction: The Telephone Directory Market in Central Europe
• Telephone Directory Revenue per Capita
• Telephone Directory Advertising in Relation to All Advertising
• Table 6.1: Directory Revenue in Central Europe Region, 2005-2007P
• Table 6.2: Breakdown of Directory Revenue, Central Europe Region, 2006
• Table 6.3: Central Europe Region Market Overview, 2006
• Table 6.4: Directory Revenue, Central Europe vs. Rest of World, 2006
• Table 6.5: The Advertising Industry in Central Europe Region, 2006

Chapter 7: Germany

• Introduction: The Telephone Directory Market in Germany
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in Germany
• Summary and Conclusions
• Profiles of Leading Yellow Pages Publishers in Germany
• DeTeMedien
• A. Sutter Telefonbuchverlag
• Dumrath & Fassnacht
• Schluetersche
• Telefonbuch Verlag Hans Mueller
• Table 7.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 7.2: Directory Market in Germany, 2003-2007P
• Table 7.3: Telephone Directory Publishing in Germany, 2005-2006
• Table 7.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 7.5: Growth in Telephone Industry in Germany, 2005-2006
• Table 7.6: The Advertising Industry in Germany, 2005-2006

Chapter 8: Italy

• Introduction: The Telephone Directory Market in Italy
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in Italy
• Summary and Conclusions
• Profile of Leading Yellow Pages Publisher in Italy
• SEAT Pagine Gialle
• Table 8.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 8.2: Directory Market in Italy, 2003-2007P
• Table 8.3: Telephone Directory Publishing in Italy, 2005-2006
• Table 8.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 8.5: Growth in Telephone Industry in Italy, 2005-2006
• Table 8.6: The Advertising Industry in Italy, 2005-2006

Chapter 9: The Netherlands

• Introduction: The Telephone Directory Market in the Netherlands
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in the Netherlands
• Summary and Conclusions
• Profiles of Leading Yellow Pages Publishers in the Netherlands
• De Telefoongids
• Gouden Gids
• Table 9.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 9.2: Directory Market in the Netherlands, 2003-2007P
• Table 9.3: Telephone Directory Publishing in the Netherlands, 2005-2006
• Table 9.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 9.5: Growth in Telephone Industry in the Netherlands, 2005-2006
• Table 9.6: The Advertising Industry in the Netherlands, 2005-2006
• Table 9.7: Telephone Directory Publishers in the Netherlands, 2006

Chapter 10: Scandinavia Region Overview

• Introduction: The Telephone Directory Market in Scandinavia
• Telephone Directory Revenue per Capita
• Telephone Directory Advertising in Relation to All Advertising
• Table 10.1: Directory Revenue in Scandinavia Region, 2005-2007P
• Table 10.2: Breakdown of Directory Revenue, Scandinavia Region, 2006
• Table 10.3: Scandinavia Region Market Overview, 2006
• Table 10.4: Directory Revenue, Scandinavia vs. Rest of World, 2006
• Table 10.5: The Advertising Industry in Scandinavia, 2006

Chapter 11: Denmark

• Introduction: The Telephone Directory Market in Denmark
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in Denmark
• Summary and Conclusions
• Profiles of Leading Yellow Pages Publishers in Denmark
• De Gule Sider
• Eniro Denmark
• Table 11.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 11.2: Directory Market in Denmark, 2003-2007P
• Table 11.3: Telephone Directory Publishing in Denmark, 2005-2006
• Table 11.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 11.5: Growth in Telephone Industry in Denmark, 2005-2006
• Table 11.6: The Advertising Industry in Denmark, 2005-2006
• Table 11.7: Telephone Directory Publishers in Denmark, 2006

Chapter 12: Norway

• Introduction: The Telephone Directory Market in Norway
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in Norway
• Summary and Conclusions
• Profile of Leading Yellow Pages Publisher in Norway
• Eniro Norway
• Table 12.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 12.2: Directory Market in Norway, 2003-2007P
• Table 12.3: Telephone Directory Publishing in Norway, 2005-2006
• Table 12.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 12.5: Growth in Telephone Industry in Norway, 2005-2006
• Table 12.6: The Advertising Industry in Norway, 2005-2006

Chapter 13: Sweden

• Introduction: The Telephone Directory Market in Sweden
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing in Sweden
• Summary and Conclusions
• Profile of Leading Yellow Pages Publisher in Sweden
• Eniro Sweden
• Table 13.1: Telephone Directory Market in Relation to the Economy, 2006
• Table 13.2: Directory Market in Sweden, 2003-2007P
• Table 13.3: Telephone Directory Publishing in Sweden, 2005-2006
• Table 13.4: Directory Publishing in Relation to the Telephone Industry, 2006
• Table 13.5: Growth in Telephone Industry in Sweden, 2005-2006
• Table 13.6: The Advertising Industry in Sweden, 2005-2006

Chapter 14: Western Europe Region Overview

• Introduction: The Telephone Directory Market in Western Europe
• Telephone Directory Revenue per Capita
• Telephone Directory Advertising in Relation to All Advertising
• Table 14.1: Directory Revenue in Western Europe Region, 2005-2007P
• Table 14.2: Breakdown of Directory Revenue, Western Europe Region, 2006
• Table 14.3: Western Europe Region Market Overview, 2006
• Table 14.4: Directory Revenue, Western Europe vs. Rest of World, 2006
• Table 14.5: The Advertising Industry in Western Europe, 2006