• Introduction
• Customization and Collaboration
• A Triumvirate of Print, Technology and Service
• Market Begins Climb Back in 2007
• Textbooks Remain the Largest Segment
• Electronic Media Advances Steadily
• Houghton Mifflin Pressures Pearson as Largest PreK-12 Publisher
• Pearson Is Largest PreK-12 Publisher
• Harcourt Ensconced in No. 2 Position
• Carnegie, Voyager and Scientific Learning Lead in Growth Rates
• Tough Year in 2006 Thwarts Improved Operating Performance
• Goodheart-Willcox Tops Performance Index
• Continued Development in New Products
• Standards, Customization and Building Communities
• Publishers Grapple with Transition to Technology
• Publishers Pursue Offshore Services to Cut Costs
• M&A Activity in 2007 Consolidates Industry
• Technology Is a Pivotal Force in M&A Activity
• Table 1.1: Sales of Instructional Media to the U.S. PreK-12 School Market, 2005-2007P
• Table 1.2: Market Share of Media Used in U.S. Classrooms, 2007P
• Table 1.3: Simba Information’s PreK-12 U.S. Publisher Index, 2005-2007P
• Table 1.4: Educational Publishers’ Performance Index, 2006 vs. 2005
• Table 1.5: K-12 Instructional Program Trends
• Table 1.6: Simba Information’s Mergers & Acquisitions Index, December 2006 - Aug-07

Chapter 2: Enrollment and Demographics

• Introduction
• Public Enrollment vs. Private Enrollment
• Fastest-Growing K-12 Enrollment Areas
• Growth Rates Vary Across Largest Districts
• Schools Become More Diverse
• More Special Needs Students in Schools
• Homeschool Enrollment Growing
• Table 2.1: Total Public/Private Projected K-12 Enrollment, 2006-2015
• Table 2.2: Enrollment in Public and Private Schools, 2006-2015
• Table 2.3: States Experiencing Largest Enrollment Increases, 2006-2007 vs. 2005-2006
• Table 2.4: 25 Counties with Largest Enrollment Increases, 2006-2007
• Table 2.5: Top 25 Districts Based on Enrollment
• Table 2.6: 25 Districts with Highest Number LEP/ELL Students
• Table 2.7: 25 Districts with Highest Number IEP Students
• Table 2.8: Distribution of K-12 Homeschooled Students by Grade Level, 1999 & 2003

Chapter 3: Funding

• Introduction
• Politics Loom Over Funding
• Federal Funding for 2007 and 2008
• Title I Funding in States
• Title I District Funding Picture
• Reading First Funding
• Tapping Special Education Funding
• Improving the State Revenue Landscape
• Instructional Materials Funding
• Large Districts Present Major Opportunities
• Table 3.1: Federal Education Appropriations, 2006-2008P
• Table 3.2: Proposed 2008 Federal Education Appropriations
• Table 3.3: U.S. Dept. of Education Title I State Grant Allocations, 2006-2008
• Table 3.4: 50 Largest Title I Allocations to LEAs, 2007-2008
• Table 3.5: Recipients of Reading First State Grants, 2006-2008
• Table 3.6: IDEA Funding
• Table 3.7: Instructional Materials Expenditure by State, 2005-2006
• Table 3.8: Top 50 Districts Per-Pupil Expenditures

Chapter 4: Textbooks and Adoptions

• Introduction
• Textbook Publishers Adapt to Customization
• E-Books Supplement Print Textbooks
• Infused with Technology, Textbooks Become Blended Solutions
• Embracing Collaboration
• Textbook Market: Adoption States and Open Territories
• Adoption Cycle Improves in 2007
• Largest Districts Boost Benefit of Adoption States
• Outlook Is Stronger in 2007
• Texas Makes Changes to Adoption Schedule
• Harcourt Captures Texas 6-12 Math Adoption
• Notable Wins in Open Territories
• Table 4.1: Textbook Share of Instructional Media Used in U.S. Classrooms, 2006 vs. 2007P
• Table 4.2: Selected K-12 State Adoption Schedules for Bid Years 2007-2010
• Table 4.3: 17 Counties with Fastest-Growing School Enrollment, 2005-2006 vs. 2006-2007
• Table 4.4: Texas 2007 6-12 Math Textbook Adoption

Chapter 5: Instructional Software and Supplementary Materials

• Introduction
• Shift in Supplemental Purchasing
• 2007 Supplemental Market Up 3.6%
• School Specialty Leads Simba Supplemental Rankings
• Future of Supplementals
• Open Source and Gaming Will Grow
• Table 5.1: Teacher Buying Patterns, 2007
• Table 5.2: Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2005-2007P
• Table 5.3: Simba Information’s Supplemental Publisher Index, 2005-2007P
• Table 5.4: Planned High Use of Textbooks vs. Supplementals

Chapter 6: Testing

• Introduction
• Policy Shifts
• Testing Is a $1.22 Billion Industry in 2007
• More Than $209 Million in Testing Contracts Awarded
• Classroom Assessment, Intervention Initiatives on the Rise
• Future Directions: Online Testing
• Future Directions: Formative Assessment
• Future Directions: Assessment Under a Reauthorized NCLB
• Table 6.1: No Child Left Behind Testing Requirements
• Table 6.2: Testing Segment’s Share of Instructional Media in U.S. Classrooms, 2006-2007P
• Table 6.3: Simba Information’s 2007 Testing Contract Index, January-August 2007
• Table 6.4: Assessment-Related State Legislative Initiatives, 2007

Chapter 7: Emerging Technologies

• Introduction
• Computer Access in Schools
• One-to-One Initiatives Drive Computer Access
• Use of Whiteboards, Clickers Grows
• Hardware Adds Content
• Social Networking Changing Learning
• Portals Aid Sharing of Data and Content
• K-12 Virtual Education Expected to Grow
• Course Management Systems Enter K-12
• Table 7.1: Percentage of Public School Instructional Rooms with Internet Access
• Table 7.2: Ratio of Public School Students to Instructional Computers with Internet Access
• Table 7.3: Computer Intensity by State
• Table 7.4: One-to-One Computing
• Table 7.5: Fast-Growing Product Categories
• Table 7.6: States with Portals
• Table 7.7: States with State-Sponsored Virtual Schools

Chapter 8: Forecast and Conclusions

• Table 8.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2006-2010P

Company Profiles

• American Education Corp.
• Carnegie Learning
• Educational Testing Service
• Haights Cross Communications
• Harcourt Education
• Houghton Mifflin
• Inspiration Software
• LeapFrog
• McGraw-Hill Education
• Pearson Education
• Peoples Education
• Plato Learning
• The Princeton Review
• RD School & Educational Services
• Renaissance Learning
• Scholastic
• School Specialty
• Scientific Learning
• Voyager Learning