Click here to hear Lead Senior Analyst/Editor Kathy Mickey talk about the research behind Professional Publishing for the PreK-12 Market.

Publishing for the PreK-12 Market is the premier source for expert analysis on the highly competitive $8+ billion PreK-12 school market, where new business dynamics are being created by the demand for products that produce proven student achievement results, the changing nature of textbooks and the blending of print and technology, and the volatile merger and acquisitions market.

This new report offers the most up-to-date business information and market trends in print publishing and instructional technology. It presents the complete view of the U.S. school market in a single-source format, combining the segment breakdown and media analysis formerly available separately in Print Publishing for the School Market and Electronic Media for the School Market.

Use Publishing for the PreK-12 Market to evaluate the trends affecting the industry, assess market opportunities, benchmark performance among market leaders, and develop a realistic, effective strategy for maximum short- and long-term growth.

Topics include:

• Growth figures, forecasts and projections through 2010 by media and market segment, including: textbooks, courseware, print supplements, modular software, testing, manipulatives, classroom magazines, video and trade books;
• Relative strength of technology-based instructional materials against the dominant market position of textbooks;
• Inroads by distance learning in the school market;
• School market needs for supplemental materials;
• State textbook adoption market analysis;
• Trends and advances in statewide testing and classroom assessment segments;
• Emergent technologies;
• Market changes in policy, enrollment and funding;
• 19 detailed company profiles of the leading U.S. school publishers and instructional technology providers.

This report is an essential market intelligence tool for publishers, editors, marketing, business development and investment professionals who need to understand the business strategies currently driving the educational publishing industry.