• Introduction
• Industry Size and Growth
• National and State Economy
• Industry Trends and Analysis
  •      Increased Competition
  •      RBOC Companion Directories Provide a Short-Term Revenue Boost
  •      The Internet Continues to Loom Large on the Horizon
  •      Market for Hispanic Directories Continues to Expand
  •      Syndicated Usage Research Has Growing Pains
  
  
• Mergers, Acquisitions, Divestitures Remain Strong in 2006 and Q1 2007
• Litigation in the Yellow Pages Industry
  •      The Ticking Time Bomb: Do Not Deliver
  • Table 1.1: Statistical Summary of the Yellow Pages Industry, 2001-2006
  • Table 1.2: RBOC Revenue Growth, 2000-2006
  • Table 1.3: Personal Income by State, Q3 2005 vs. Q3 2006
  • Table 1.4: Fastest Growing States in Personal Income, Q3 2005 vs. Q3 2006
  • Table 1.5: Slowest Growing States in Personal Income, Q3 2005 vs. Q3 2006
  • Table 1.6: Selected Start-Ups, 2006-2008
  • Table 1.7: Financial Size of Selected Yellow Pages Acquisitions, 2006-Q1 2007
  • Table 1.8: Financial Size of Selected Historical Yellow Pages Acquisitions, 1988-2005
  • Table 1.9: Yellow Pages Industry Lawsuits, 1983-Q1 2007

Chapter 2: Yellow Pages Advertising and Publishing

• Introduction
• Total Advertising and Yellow Pages Advertising
• Leading Certified Marketing Representatives (CMRs)
  •      TMP Directional Marketing
  •      Wahlstrom Group
  •      Berry Group
  •      Ketchum Directory Advertising
  
  
• Yellow Pages Advertising Rates
• Yellow Pages Advertising Revenue at Regional Bell Operating Companies
• The Consolidation of the RBOC World
  •      AT&T Yellow Pages
  •      Idearc Media
  •      R.H. Donnelley
  
  
• The Changing Face of the Industry
• Independent Non-Telco and Telco Publishers
  •      Yellow Book USA
  •      White Directory Publishers
  •      Valley Yellow Pages
  •      DataNational
  •      Phone Directories Co.
  •      User-Friendly Phone Book
  
  
• Independents Lose Ground Slightly in Metro Markets
• Leading Independent Telco Publishers
  •      Windstream Yellow Pages
  •      CBD Media
  •      CenturyTel
  
  
• Independent Publishers vs. Non-Bell Publishers vs. RBOC Publishers
• Employment in Directory Publishing
• Forecast Industry Growth
• Table 2.1: Yellow Pages Growth Rates, 1991-2007P
• Table 2.2: Revenue Growth in All U.S. Advertising Media, 2004-2007P
• Table 2.3: National vs. Local Advertising Revenue, 2004-2007P
• Table 2.4: Yellow Pages Advertising Compared to Local Advertising and All Advertising, 2004-2007P
• Table 2.5: Yellow Pages' Share of U.S. Advertising, 2002-2007P
• Table 2.6: National vs. Local Yellow Pages Advertising, 2004-2007P
• Table 2.7: Selected Largest Certified Marketing Representatives (CMRs), by Revenue, 2005-2006
• Table 2.8: Average Advertising Rate Increases, 25 Top RBOC Directories, 1990-2007
• Table 2.9: DHC Rates in 25 Top RBOC Directories, 2007 vs. 2006
• Table 2.10: Yellow Pages Revenue for Regional Bell Publishers, 2005-2007P
• Table 2.11: Largest U.S. Yellow Pages Directory Publishers, 2006
• Table 2.12: Estimated Revenue of Select Non-Telco Publishers, 2005-2006
• Table 2.13: DHC Rates, Major Competitive Yellow Pages Markets, 2007 vs. 2006
• Table 2.14: Yellow Pages Revenue Growth by Publisher Type, 1996-2010P
• Table 2.15: Yellow Pages Market Share by Publisher Type, 1996-2010P
• Table 2.16: Select Telco-Affiliate Publishers Ranked by Employee Headcount, 2003-2006
• Table 2.17: Yellow Pages Revenue vs. Telco Revenue vs. Advertising in All Media, 1985-2006

Chapter 3: Markets for Printers and Suppliers

• Introduction
• Directory Unit Production by Publisher
• Billings in RBOCs' 50,000+ Circulation Directories Increased in 2006
• Leading Directory Printers
  •      R.R. Donnelley
  •      Quebecor World
  •      Stevens Graphics
  •      College Publishing
  
  
• Paper Consumption by Directory Publishers
• The Pre-Media Market
  •      Amdocs
  •      Volt Information Sciences
  
  
• Summary and Conclusions
• Table 3.1: RBOC Directory Publishers Ranked by Circulation, 2004-2006
• Table 3.2: Large Independent Telco and Non-Telco Directory Publishers by Circulation, 2004-2006
• Table 3.3: Titles and Yellow Pages Volume in RBOC Directories with 50,000+ Circulation, 2005 vs. 2006
• Table 3.4: RBOC Books with Over 50,000 Circulation vs. Total RBOC Circulation, 2005-2006
• Table 3.5: Leading Directory Printers, Major Customers and Print Runs, 2005-2006
• Table 3.6: Capacity and Consumption, Total Uncoated Groundwood Paper, 2005-2006
• Table 3.7: U.S. Demand for Directory Paper, 2005-2006
• Table 3.8: Outlays for Printing, Paper, Other Production and Distribution; Directory Publishing Industry, 2002-2006

Chapter 4: Profiles of RBOC Publishers

• AT&T Communications
• R.H. Donnelley
• Idearc Media

Chapter 5: Profiles of Leading Independent Telco Publishers

• CBD Media
• CenturyTel
• Citizens Communications/FrontierPages
• EATEL/SunShine Pages
• Windstream Yellow Pages

Chapter 6: Profiles of Leading Independent Publishers

• Ambassador Yellow Pages
• DataNational
• Names & Numbers
• Ogden Directories
• Phone Directories Co.
• User-Friendly Phone Book
• Valley Yellow Pages
• White Directory Publishers
• Yellow Book USA

Chapter 7: Profiles of Leading Printers and Suppliers

• Amdocs Ltd.
• The Berry Co. Inc.
• College Publishing
• Quebecor World Inc.
• R.R. Donnelley & Sons
• Stevens Graphics Inc.
• Volt Information Sciences

Index