• Introduction
• Yellow Pages Market Overview
• Market Segments and Key Players
• Internet and Print Usage
• Table 1.1: Statistical Summary of the Yellow Pages Industry, 2001-2006
• Table 1.2: Print, Internet Share of Annual Yellow Pages Market, 2005-2007P
• Table 1.3: Revenue Growth in All U.S. Advertising Media 2005-2007
• Table 1.4: Online YP & YP Local Search Advertising vs. All Online Advertising and Total
• Advertising Spending, 2005-2007P
• Table 1.5: Publishers’ Percentage of Revenue from Online, 2005-2006
• Table 1.6: Usage by Category, Top 20 Online Yellow Pages vs. Print Directories, 2005
• Table 1.7: Yellow Pages References, 2002-2005

Chapter 2: Online Yellow Pages Market Dynamics

• Types of Online Yellow Pages
• Top Print Publishers in the Online Yellow Pages Arena
• Ambassador Publishing
• AT&T Advertising & Publishing
• Idearc Media
• Ogden Directories
• Phone Directories Co.
• R.H. Donnelley
• User-Friendly Phone Book
• White Directory
• Yellow Book USA
• ypOne Publishing
• Internet-Only Yellow Pages Providers
• InfoSpace
• infoUSA
• Search Engine Local and Yellow Pages Publishers
• IAC Search & Media
• Google
• Local.com
• LookSmart
• Yahoo!
• Table 2.1: Estimated Online YP Traffic for Select Publishers, 2006
• Table 2.2: Sources of Incumbent Online Directory Listings
• Table 2.3: Select Internet Sites and Internet Yellow Pages Publishers That
• Power Them, 2006
• Table 2.4: Key Online Alliances in Yellow Pages Industry
• Table 2.5: Online Revenue Growth, Print Publishers, 2005-2007P
• Table 2.6: IYP Revenue Growth, Internet-Only Yellow Pages Publishers, 2005-2007P

Chapter 3: Forecast & Conclusions

• Internet Market Forecast
• Print Publishers Online Growth
• Users and Content
• Table 3.1: Online Yellow Pages Advertising Revenue, 2005-2007P
• Table 3.2: Online Yellow Pages Revenue vs. Total Yellow Pages Revenue, 2005-2010P
• Chapter 4: Profiles of Leading Print Internet Providers
• Ambassador Yellow Pages
• AT&T Communications
• Idearc Media
• Ogden Directories
• Phone Directories Co.
• R.H. Donnelley
• User-Friendly Phone Book
• White Directory Publishers
• Yellow Book USA
• ypOne Publishing
• Chapter 5: Profiles of Leading Pure Play IYP Providers
• InfoSpace
• infoUSA
• Chapter 6: Profiles of Leading Search Engines
• Ask.com
• Google
• Local.com
• LookSmart
• Yahoo!
• Index