• Introduction
• New Textbooks Dominate, but Share Slides
• Multimedia Materials See Growth
• Religious Books Are Second-Fastest Growing Segment
• Used Books Continue to Proliferate
• Key Media in the Classroom
• Average Textbook Prices Show Moderate Growth
• Pearson Tops Simba's College Publisher Index in 2006
  •      Jones and Bartlett and W.W. Norton Outpace Industry Growth
  •      Operating Margins Average 15.9%
  
  
• College Publishing Is Fourth-Largest Segment Worldwide
• Exports Increase 3% in 2006
• Sales of Houghton Mifflin and Thomson Learning Lead M&A Activity
• Table 1.1: Domestic Net Sales in U.S. College Market by Segment, 2005-2007P
• Table 1.2: New vs. Used Books in the U.S., 2005-2007P
• Table 1.3: Breakdown of Key Media Used for Instruction in U.S. College Classrooms
• Table 1.4: Share of Media Used in U.S. College Classrooms, 2007P
• Table 1.5: Average Textbook Price Comparison, New vs. Used, Academic Years 1999-2006
• Table 1.6: Simba's College Publisher Index, 2005-2007P
• Table 1.7: Simba Information's College Publisher Performance Index, 2006 vs. 2005
• Table 1.8: Worldwide Sales of U.S. Publishers by Segment, 2005-2007P
• Table 1.9: Top Foreign Markets for Exports for U.S. Textbooks, 2006 vs. 2005
• Table 1.10: Merger & Acquisition Index, Q1 2007 and 2006

Chapter 2: Enrollment

• Overview
• Enrollment by Age
• Enrollment by Gender
• Diversity on the Campus
• Public vs. Private Enrollment Changes
• Full-Time vs. Part-Time Enrollment Changes
• A Degree Matters More Now
• Where the Students Are
• Table 2.1: Total Enrollment in Higher Education, 1989-2015P
• Table 2.2: College Enrollment by Age, 1989-2015P
• Table 2.3: Total Enrollment in Higher Education by Gender, 1990-2015P
• Table 2.4: U.S. Enrollment Numbers by Race, 1990-2015P
• Table 2.5: Higher Education Enrollment, Four-Year Public vs. Private, 1989-2015P
• Table 2.6: Total Enrollment in Higher Education by Enrollment Status, 1989-2015P
• Table 2.7: Degrees Conferred, 1991-2015P
• Table 2.8: Enrollment Ranked by State in Two-Year and Four-Year Colleges, Fall 2004
• Table 2.9: Public High School Graduates, 2003

Chapter 3: Market Niches: Community Colleges, For-Profit Post-Secondary Schools and Distance Learning

• Introduction
• Community Colleges
  •      Enrollment Rises
  •      ETS Partners with Community College
  •      Private Two-Year Colleges Grow Faster
  •      Largest Community Colleges Not Always the Most Digitally Savvy
  
  
• Post-Secondary Schools
  •      Traditional Publishers Tap Post-Secondary School Market
  •      Leading For-Profits Post Enrollment Growth, Though It's Slower
  •      Revenue Growth Varies Widely, Stocks Wane in 2006
  
  
• Penetration of Distance Learning
  •      Online Enrollment Continues to Grow
  •      Higher Education Investment in Online
  •      McGraw-Hill Offers Turnkey Online Solutions
  •      Business, Social Sciences Are Most Popular Distance Offerings
  
  
• Table 3.1: Community College Enrollment Growth, 2001-2005P
• Table 3.2: Undergraduate Community College Fall Enrollment by Type of Institutions, Enrollment Status and Gender: 2001-2004
• Table 3.3: Top 10 Community Colleges, Ranked by Full-Time Enrollment
• Table 3.4: Top 10 Digital Community Colleges, 2007
• Table 3.5: Enrollment Growth at For-Profit Institutions, 1980-2004
• Table 3.6: Enrollment Patterns, 2006 vs. 2005
• Table 3.7: For-Profit Colleges, Financial Results, 2006 vs. 2005
• Table 3.8: Performance of Post-Secondary School Company Stocks, 2006
• Table 3.9: Distance Learning Disciplines, 2005-2006

Chapter 4: Funding

• Overview
• Tuition Increases Slowing
• Aid Comes in Various Forms
• Federal Government Steps Up
• States Innovate to Address Needs
• Table 4.1: Average Tuition and Fee Charges
• Table 4.2: Higher Education Financial Aid
• Table 4.3: Federal Aid for Post-Secondary Education, Estimated 2007
• Table 4.4: Federal Higher Education Appropriations, 2006-2008P
• Table 4.5: Appropriations to Higher Education
• Table 4.6: Educational Revenue per FTE

Chapter 5: Textbooks

• Introduction
• Unique Dynamics of Sales and Marketing
• Changing Nature of Textbooks
• Bundling? Not So Much
• Course Staple: Textbooks
• Used-Book Sales: The Bane of College Publishers
  •      Houghton Mifflin Uses Focus Group
  •      Thomson Learning Takes a Page from People
  •      Wiley Emphasizes Images and Graphics
  • Ten Publishers Command 62% of New Units Sold
  • Math Courses Accounted for the Most Textbook Sales in 2006
    •      Food Science Unit Sales Improve the Most; Computing Declines
    •      Pearson Is Best-Selling Math Publisher in 2006
    •      BFW Takes the Wheel in English
    •      Thomson Learning Heads Up Psychology Roster
    •      Pearson's Benjamin-Cummings Evolves to No. 1 in Biological Sciences
    •      Pearson's Allyn & Bacon, Prentice Hall Capture Education's Top Spots
    •      Houghton Mifflin Leads in History
    •      McGraw-Hill No. 1 in Accounting, Thomson Learning No. 2
    •      McGraw-Hill Is Leading Foreign Language Publisher
    •      Thomson Learning Leads in Chemistry
    •      Thomson Learning Heads List in Economics
    
    
  • Table 5.1: Growth in College Textbooks Net Sales, 2000-2006
  • Table 5.2: Book Sales in College Stores
  • Table 5.3: Average Used Book Rate, 2004-2006
  • Table 5.4: Leading Publishers by New Units, 2006 vs. 2005
  • Table 5.5: Top 20 Disciplines for Textbook Sales, 2005 vs. 2006
  • Table 5.6: Unit Sales Patterns, 2005 vs. 2006
  • Table 5.7: Mathematics - Leading Publishers, 2006
  • Table 5.8: English - Leading Publishers, 2006
  • Table 5.9: Psychology - Leading Publishers, 2006
  • Table 5.10: Biological Sciences - Leading Publishers, 2006
  • Table 5.11: Education - Leading Publishers, 2006
  • Table 5.12: History - Leading Publishers, 2006
  • Table 5.13: Accounting - Leading Publishers, 2006
  • Table 5.14: Foreign Language & Literature - Leading Publishers, 2006
  • Table 5.15: Chemistry - Leading Publishers, 2006
  • Table 5.16: Economics - Leading Publishers, 2006

Chapter 6: Custom Publishing, Coursepacks & Multimedia

• Introduction
• Custom Publishing Continues to Grow
  •      Sophisticated Solutions
  
  
• Coursepacks Migrating to Electronic Delivery
• Technology Is Integrating Learing
  •      Students Registering for Pearson's MyLab
  •      ThomsonNOW Seeing Traction
  •      Biggest Sales of WileyPLUS in Science
  •      Campus Technology Environment
  •      Thomson Teams Up with Sakai
  
  
• For-Profits Fuel Custom Publishing
• Table 6.1: Multimedia Materials Used in College Classrooms
• Table 6.2: Popular Custom Publishing Options
• Table 6.3: Pearson Custom, 2004-2006
• Table 6.4: Electronic Media Sampler

Chapter 7: Marketing & Distribution

• Overview
• Pricing Debate Continues
• Distributors Look to Used Texts
• Jump-Starting e-Texts
• To Bundle or Not?
• Free Materials Offer Another Choice
• College Stores Business Good
• Internet Options Increase
• Textbook Rental Costly to Set Up
• Table 7.1: Where the New Textbook Dollar Goes
• Table 7.2: Average Product Sales by Segment
• Table 7.3: Campus Store Ownership/Operations
• Table 7.4: Contract Management of College Stores by Operator

Chapter 8: Forecast and Conclusions

• Overview
• Moderate Growth for Textbooks
• Table 8.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2006-2010
• Profiles of Leading U.S. College Publishers
  • Bedford, Freeman & Worth
  • Houghton Mifflin Co.
  • Jones and Bartlett
  • McGraw-Hill Education
  • Oxford University Press
  • Pearson Education
  • Thomson Corp./Thomson Learning
  • John Wiley & Sons
  • W.W. Norton
  
  
• Profiles of Leading College Textbook Distributors and Retailers
  • Barnes & Noble College Bookstores
  • eCampus.com
  • Follett Corp.
  • Nebraska Book Co.
  
  
• Profiles of Leading Infrastructure Software Providers
  • Blackboard
  • eCollege