Children's Publishing Market Forecast 2007
Oct 1, 2006
138 Pages - Pub ID: CU1366309
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Table of Contents
Methodology
Executive Summary
Chapter 1: Overview of the U.S. Children’s Book Market
Introduction
Chapter 2: Trends in Children’s Book Publishing
Introduction
The Rise of Children’s Series
Series Case Study: Harry Potter
The Morphine of Motion Picture Tie-Ins
The Growth of Licensing…and the Expected Tapering
Celebrity Author Activity: Not a Growth Engine or a Sure Thing
The Growing Focus on the Teen Market
Recent Children’s Bestsellers
Table 2.1: Growth of Series in Title Output as a Percentage of Total Books Published, 2003-2007
Table 2.2: Scholastic Quarterly Revenue, Q3 2003-Q4 2006
Table 2.3: Harry Potter-Only Revenue, Scholastic, Fiscal 2001-Fiscal 2006
Table 2.4: Polar Express Movie Tie-In Titles, 2004
Table 2.5: New York Times Performance of Louis Sachar’s Holes, 2001-2005
Table 2.6: New York Times Bestsellers Supported by Movie Tie-Ins (non-series), 2001 2005
Table 2.7: Barnes & Noble: Top Children’s Titles of 2004
Table 2.8: Barnes & Noble: Top Children’s Titles of 2005
Chapter 3: New York Times Bestseller Data
Introduction
The Addition of the Series Books List
2005 New York Times Performance: Children’s Books
HarperCollins
Scholastic
Simon & Schuster
Random House
Penguin Group
Time Warner
Table 3.1: Top 10 Publishers, New York Times Bestseller Data, 2001-2005
Table 3.2: New York Times Bestselling Children’s Book Publishers by Total Titles, Weeks per Title, Average Weeks per Title, 2005 vs. 2004
Table 3.3: New York Times Children’s Bestseller List Publishers, 2001-2005
Table 3.4: Leading New York Times Bestselling Children’s Book Publishers, 2005 vs. 2004
Table 3.5: New York Times No. 1 Children’s Paperback Bestsellers by Longevity, 2005
Table 3.6: New York Times Bestselling Children’s Book Publishers, by Titles and Weeks, 2005
Table 3.7: New York Times No. 1 Children’s Chapter Bestsellers by Longevity, 2005
Table 3.8: New York Times No. 1 Children’s Picture Bestsellers by Longevity, 2005
Chapter 4: Market Sizing and Forecasts
Introduction
Revenue Trends
Valuation Trends
Leading Children’s Publishers
Candlewick
Disney Publishing Worldwide
Hachette
Harcourt
HarperCollins
Holtzbrinck
Houghton Mifflin
Penguin Group (USA)
Random House
Scholastic
Simon & Schuster
Size of the Children’s Publishing Market9
Leading Children’s Publishers by Revenue
Leading Children’s Publishers by Number of Titles Published
Leading Young Adult Publishers by Number of Titles Published
Leading Young Adult Publishers by Number of Juvenile Fiction Books
Leading Publishers by Number of Juvenile/ Young Adult Graphic Novels
Table 4.1: Revenue Growth, Children’s Trade Book Market, 2004-2008P
Table 4.2: Leading Children’s Publishers by Revenue, 2004-2008P
Table 4.3: Market Share by Number of Juvenile Titles Published, 2001-2006
Table 4.4: Number of Juvenile Titles Published, Top 10 Publishers, 2001-2006
Table 4.5: Market Share by Number of Y/A Titles Published, 2001-2006
Table 4.6: Number of Y/A Titles Published, Top 10 Publishers, 2001-2006
Table 4.7: Number of Y/A Fiction Titles Published, Top 10 Publishers, 2001-2006
Table 4.8: Market Share of Juvenile Fiction by Titles Published, 2001-2006
Table 4.9: Market Share of Juvenile Graphic Novels by Titles Published, 2001-2006
Table 4.10: Number of Juvenile Graphic Novels Published, Top 10 Publishers, 2001-2006
Table 4.11: Market Share of Y/A Graphic Novels by Titles Published, 2001-2006
Table 4.12: Number of Y/A Graphic Novels Published, by Top 10 Publishers, 2001-2006
Chapter 5: Title Output Trends
Introduction
Children’s Titles vs. All Titles Released
Graphic Novels
Religious Children’s/YA Books
Science Fiction Children’s/YA Books
Children’s and Y/A Titles: Format Trends
Children’s and Y/A Titles: E-Books
Other Formats and Trends
Pricing Trends—Hardcover Children’s Titles
Table 5.1: New Children’s Titles and Young Adult Titles vs. All New Titles Released, 2000-2005
Table 5.2: Total Juvenile Graphic Novels Published, 2001-2006
Table 5.3: Total Graphic Novels Published for Young Adults, 2001-2006
Table 5.4: Total Juvenile Religious Titles Published, 2001-2006
Table 5.5: Total Y/A Religious Titles Published, 2001-2006
Table 5.6: New Children’s Science Fiction Titles vs. All New Titles Released, 2000-2005
Table 5.7: New Y/A Sci-Fi Titles vs. All New Titles Released, 2000-2005
Table 5.8: Total Juvenile and Y/A Hardcover Titles Published, 2001-2005
Table 5.9: Total Juvenile and Y/A Softcover Titles Published, 2001-2005
Table 5.10: Total Mass Market Juvenile and Y/A Titles Published, 2001-2005
Table 5.11: Total Juvenile E-Books Published, 2001-2006
Table 5.12: Total Young Adult E-Books Published, 2001-2006
Table 5.13: All Juvenile Books Published, by Format, 2001-2006
Table 5.14: Number of Juvenile Titles Published, by Format, 2001-2006
Table 5.15: Average Suggested List Prices for Selected Trade Formats, 2005
Chapter 6: Distribution and Retail Sales
Introduction
The Effect of Mass Merchandisers on Children’s Book Retailing
Big Three Chains Posted Improved Results in 2005
Barnes & Noble
Borders Group
Books-A-Million
The Influence of Bookstores on Kids’ Reading Habits
The Growth of Interest in Teen Titles
New Retail Book Sales Outlets Continue Emerging
Small Publishers Are Gaining Advantages in a Changing Landscape
Online Bookselling
Amazon.com
Barnes & Noble.com
Borders.com
Books-A-Million.com
Book Clubs, Fairs and Other Non-Retail Sales
Table 6.1: Bestselling Children’s Books at Select Retail Stores, 2006
Table 6.2: Revenue Growth, Leading Bookstore Chains, 2002-2005
Table 6.3: Growth in Superstore Sales, Major Retail Chains, 2002-2005
Table 6.4: Top Three Bookstore Chains’ Operating Performance, 2001-2005
Table 6.5: Number of Superstore Outlets, 2001-2005
Table 6.6: Revenue of Leading Online Booksellers, 2003- 2005
Chapter 7: Forecasts and Conclusions
Conclusions
Recommendations
Table 7.1: Forecast Children’s Book Sales, 2004-2008P
Profiles of Leading Children’s Book Publishers
Candlewick Press
Disney Publishing Worldwide
Hachette Book Group
Harcourt
HarperCollins
Holtzbrinck
Houghton Mifflin
Penguin Group (USA)
Random House
Scholastic
Simon & Schuster Inc.
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