Yellow Pages Market Forecast 2006 : Simba Information

Yellow Pages Market Forecast 2006

Mar 1, 2006
0 Pages - Pub ID: CU1278031

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Executive Summary
Chapter 1: Overview of the U.S. Yellow Pages Publishing Market
Introduction
Industry Size and Growth
National and State Economy
Industry Trends and Analysis: Increased Competition; RBOC Companion Directories Generate Revenue -- For Now; Internet Directory Models; Market for Hispanic Directories Expands; Syndicated Usage Research Becomes Reality
Mergers, Acquisitions and Divestitures Run High in 2005 and 1Q 2006
Litigation in the Yellow Pages Industry
Table 1.1: Statistical Summary of the Yellow Pages Industry, 2000-2005
Table 1.2: Personal Income, by State, 3Q 2004 vs. 3Q 2005
Table 1.3: Fastest Growing States in Personal Income, 3Q 2004 vs. 3Q 2005
Table 1.4: Scheduled Startups, 2005-2007
Table 1.6: Yellow Pages Usage, Yellow Book vs. Incumbents, Markets
Table 1.7: Financial Size of Selected Yellow Pages Acquisitions, 2005-1Q 2006
Table 1.8: Financial Size of Selected Historical Yellow Pages Acquisitions, 1988-2004
Table 1.9: Yellow Pages Industry Lawsuits, 1983-2005
Chapter 2: Yellow Pages Advertising and Publishing
Introduction
Total Advertising and Yellow Pages Advertising
Leading Certified Marketing Representatives (CMRs): TMP Directional Marketing; Wahlstrom Group; Berry Network; Ketchum Directory Advertising
Yellow Pages Advertising Rates
Yellow Pages Advertising Revenue at Regional Bell Companies: AT&T Yellow Pages; Verizon Information Services; BellSouth Advertising & Publishing; Dex Media
Changing the Face of the Industry
Independent Non-Telco and Telco Publishers: Yellow Book USA; White Directory Publishers; Valley Yellow Pages; DataNational; Phone Directories Co.; User-Friendly Phone Book
Independents Confident in Metro Markets
Leading Independent Telco Publishers: R.H. Donnelley Publishing & Advertising; Alltel Publishing; CBD Media; CenturyTel
Independent Publishers vs. Non-Bell Publishers vs. RBOC Publishers
Employment in Directory Publishing
Forecast Industry Growth
Table 2.1: Yellow Pages Growth Rates, 1990-2005 and Forecast 2006
Table 2.2: Revenue Growth in All U.S. Advertising Media, 2003-2005 and Forecast 2006
Table 2.3: National vs. Local Advertising Revenue in All Major Media, 2003-2005 and Forecast 2006
Table 2.4: Yellow Pages Advertising Compared to Local Advertising and All Advertising, 2003-2005 and Forecast 2006
Table 2.5: Yellow Pages' Share of U.S. Advertising, 2002-2005 and Forecast 2006
Table 2.6: National vs. Local Yellow Pages Advertising, 2003-2005 and Forecast 2006
Table 2.7: Selected Largest Certified Marketing Representatives (CMRs), by Revenue, 2004-2005
Table 2.8: Average Advertising Rate Increases, 25 Top RBOC Directories, 1990-2006P
Table 2.9: DHC Rates in 25 Top RBOC Directories, 2006 vs. 2005 Table 2.10: Yellow Pages Revenue for Regional Bell Publishers, 2004-2006P
Table 2.11: Largest U.S. Yellow Pages Directory Publishers, 2005
Table 2.12: Estimated Revenue of Select Non-Telco Publishers, 2004-2005
Table 2.13: DHC Rates, Major Competitive Yellow Pages Markets, 2006 vs. 2005
Table 2.14: Yellow Pages Revenue vs. Total Revenue, Top 6
Telco Publishers, 2005
Table 2.15: Forecast Yellow Pages Revenue Growth by Publisher Category, 2005-2008
Table 2.16: Select Telco-Affiliate Publishers Ranked by Employee Headcount, 2002-2005
Table 2.17: Yellow Pages Revenue vs. Telco Revenue vs. Advertising in All Media, 1985-2005
Chapter 3: Internet Yellow Pages
Introduction
Top Publishers in the Internet Yellow Pages Arena: AT&T-BellSouth's YellowPages.com; Verizon's SuperPages.com; DexOnline.com; YellowBook.com
Internet-Only Yellow Pages Providers: Infospace Inc.; infoUSA; Superior Business Network
Partnerships Extend Reach
Online Directory Listings and Enhancements
Table 3.1: Internet Yellow Pages Advertising as a Share of All Internet Advertising, 2003-2006P
Table 3.2: Internet Yellow Pages Advertising Revenue, 2003-2005 and Forecast 2006
Table 3.3: Revenue Growth, Internet-Only Yellow Pages Publishers, 2003-2005
Table 3.4: Key Internet Alliances in the Yellow Pages Industry
Table 3.5: Major Internet Sites and the Internet Yellow Pages Publishers That Power Them, 2005
Table 3.6: Sources of RBOC Online Directory Listings
Chapter 4: Markets for Printers and Suppliers
Introduction
Directory Unit Production by Publisher
Billings in RBOCs' 50,000+ Circulation Directories Increased in 2005
Leading Directory Printers: R.R. Donnelley; Quebecor World; Verizon Information Services Printing; Stevens Graphics; College Publishing
Paper Consumption by Directory Publishers
The Pre-Media Market: Amdocs; Volt Information Sciences
Summary and Conclusions
Table 4.1: RBOC Directory Publishers Ranked by Circulation, 2003-2005
Table 4.2: Large Independent Telco and Non-Telco Directory Publishers Ranked by Circulation, 2003-2005
Table 4.3: Number of Titles and Yellow Pages Volume in RBOC Directories with Circulation More Than 50,000, 2004 vs. 2005
Table 4.4: Circulation in RBOC Books over 50,000 Circulation vs. Total RBOC Circulation, 2004-2005
Table 4.5: Summary of Leading Directory Printers, Major Customers and Print Runs, 2004-2005
Table 4.6: Capacity and Consumption, Total Uncoated Groundwood Paper, 2004-2005
Table 4.7: U.S. Demand for Directory Paper, 2004-2005 9
Table 4.8: Outlays for Printing, Paper, Other Production and Distribution, Directory Publishing Industry, 2001-2005
Chapter 5: Profiles of RBOC Publishers
AT&T Communications
BellSouth Corp.
Dex Media Inc.
Verizon Communications
Chapter 6: Profiles of Leading Independent Telco Publishers
Alltel Corp.
CBD Media
CenturyTel
Citizens Communications
EATEL
R.H. Donnelley
Chapter 7: Profiles of Leading Independent Publishers
DataNational
Phone Directories Co.
User-Friendly Phone Book
Valley Yellow Pages
White Directory Publishers
Yellow Book USA
Chapter 8: Profiles of Leading Printers and Suppliers
Amdocs Ltd.
The Berry Co. Inc.
College Publishing
Quebecor World Inc.
R.R. Donnelley & Sons
Stevens Graphics Inc.
Volt Information Sciences Inc.
Chapter 9: Profiles of Leading Internet-Only Directories
InfoSpace Inc.
infoUSA Inc.
Superior Business Network Inc.