Simba Information's Yellow Pages Market Forecast 2006 is your guide to the world of Yellow Pages markets in the United States. This invaluable resource provides you with a deep understanding of the Yellow Pages & Directory Publishing industry at both the market and company level, from growth rates and three-year revenue forecasts, to company profiles, analysis of key trends, competitive strategies and more.

Use this report to uncover the driving forces shaping the strength and direction of the overall market:

• The state of the overall Yellow Pages & Directory Publishing industry in the United States, including number of books, circulation and revenue
• The emergence of syndicated usage research as an industry tool to combat other media battling for US advertising dollars
• Insight into the changing competitive landscape, from the impact of start-up directories on incumbent books to the growth in Internet-only and Hispanic directory markets
• Insider views of recent mergers & acquisitions, including AT&T's acquisition of BellSouth Corporation that created a $5.8 billion Yellow Pages titan
• And more

This volume is packed with the information you need to help benchmark your success, size revenues, pinpoint investment activity drivers, identify growth opportunities and much more:

• Revenue broken out by Telco segment and Independent segment
• Three-year revenue/market share projections through 2008
• Advertising spending, rates and trends, including overall page volume, page billings, double half column (DHC) rates and more
• Over 40 charts and graphs
• 25+ company profiles that span RBOCs, independents, online-only directories and printers/suppliers