The Hispanic market in the United States, with a population of over 25 million, is rapidly growing -- in fact, the United States today is the fifth largest Spanish-speaking country in the world, after Mexico, Spain, Colombia, and Argentina.

And until now, it is a market largely untapped by the traditional, English-language book industry. But more and more, publishers and retailers alike are becoming aware that this vibrant and diverse market offers a significant new opportunity for them.

Emerging Trends in Publishing: The Hispanic Market - a Simba Information Business Brief - offers publishers and retailers a guide to serving this market, exploring the diverse market segments of Hispanic book buyers today and tomorrow.

Companies looking to enter or expand in this market will need a deep understanding of the range of Hispanic-language book buying habits and a detailed analysis of the competitive landscape to be successful. This brief is designed to help publishers and retailers alike understand the challenges and spot the opportunities present in this diverse and underserved market, which includes:

• Book buyers who only read Spanish-language books, and who culturally identify with their heritage of origin
  
• Bilingual readers who buy Spanish-language books as well as English-language titles with strong Latin appeal
  
• English-dominant readers - the fastest growing segment of the U.S. Hispanic population - who buy books only in English

Emerging Trends in Publishing: The Hispanic Market is a guide for:

• Publishers of any size considering entering the market who want to know more about what the exact opportunities and challenges are
  
• Larger publishers who have started to penetrate this market but are searching for up-and-coming trends or want a better sense of the competitive environment
  
• Retailers who are serving the Hispanic market today (or who are evaluating whether or not they should start) but who want more insight into how to devote shelf space to Spanish-language publications
  
• And more