Executive Summary

Chapter 1: Industry Size and Structure
Introduction
Market Begins To Turn
Textbooks Remain The Largest Segment
Technology Media Outpaces Print Media
Textbooks Command 54.5% Of All Print Media
Pearson Education Reigns As Largest PreK-12 Publisher
M&A Activity Turns Volatile In 2005

Table 1.1: Sales of Print and Electronic Media to the U.S. PreK-12 School Market, 2005P vs. 2004 and 2003
Table 1.2: Table 1.2: Market Share of Media Used in U.S. Classrooms, 2004
Table 1.3: Print Media Used For Instruction in U.S. Schools, 2005P vs. 2004 and 2003
Table 1.4: Share of Print Media Used for Instruction in U.S. Schools, 2004
Table 1.5: Simba's U.S. Print-Based PreK-12 Publisher Index, 2003-2005P
Table 1.6: T Simba Information's Merger & Acquisition Index, 2005

Chapter 2: Enrollment and Demographics
Introduction
Public Enrollment vs. Private Enrollment
Alaska, Hawaii Are Fastest Growing K-12 States From 2001 To 2013
The West Continues To Grow; Northeast Declines
Schools Become More Diverse

Table 2.1: Total Public/Private Projected K-12 Enrollment, 2002-2013
Table 2.2: Enrollment In Public And Private Schools, 2002-2013
Table 2.3: Top 10 Fastest Growing States by U.S. Public School Enrollment, 2001-2013 22
Table 2.4: U.S. K-12 Public School Enrollment by Region, 2003-2013
Table 2.5: Percentage of K-12 Students by Race/Ethnicity by State, Fall 1991 & Fall 2001

Chapter 3: Funding
Introduction
Federal Spending For 2006
Title I Funding Up In 47 States
Title I District Funding Picture More Mixed
Reading First Allocation To Remain Flat In 2006
Early Reading First Is Smaller Funding Stream
Average Spending Per Pupil Up 3.7% In 2004-2005
Improving State Revenue Landscape

Table 3.1: Federal Education Appropriations, 2004-2006P
Table 3.2: U.S. Department of Education Title I State Grant Allocations, 2004-1006P
Table 3.3:Title I District Funding, 2005-2006
Table 3.4: Recipients of Reading First State Grants, 2004-2006P
Table 3.5: Average Expenditure Per-Student in K-12 Public Schools

Chapter 4: Prekindergarten and High School
Introduction
What To Teach
Head Start Looks To Close The Gap
Early Reading First Brings Dollars
State Investment In PreK Takes Off
Where PreK Is Growing
Private Providers Serve Largest Number
High School Curriculum Evolving
High School Testing To Expand

Table 4.1: Pre-K Instructional Materials Market Funding, 2005
Table 4.2: Curriculum Leaders, 2005 Early Reading First Grants
Table 4.3: Spending Per Child Enrolled In State Pre-K, Programs
Table 4.4: State Policy-Making Initiatives Related to Pre-K, 2002-2005
Table 4.5: Key States Increasing PreK-12 Funding for Fiscal 2006
Table 4.6: Average Freshman Graduation Rate By State, School Year 2002-03
Table 4.7: High School Exit Exams

Chapter 5: Textbooks and Adoptions
Introduction
Big Four Textbook Publishers Dominate School Market
Shape and Size of Textbook Programs
Textbook Market: Adoption States And Open Territories
Adoption Cycle Swings Up
Adoption Opportunity Dip in 2006
Largest Public School Districts Are In Adoption States
Largest States For Textbook Sales
Reading Is The Largest PreK-8 Discipline
McGraw-Hill Leads Simba's 2005 Adoption Scorecard
Outlook 2006

Table 5.1: Textbook Share of Print Media Used for Instruction in U.S. Classrooms
Table 5.2: Selected K-12 State Adoption Schedules For Bid Years, 2005-2008
Table 5.3: Twenty Largest Public School Districts In U.S., 2002-2003
Table 5.4: Elementary and Secondary Textbook Sales, 2004, Top 10 States
Table 5.5: Top 10 Disciplines For Textbooks In The U.S., 2004
Table 5.6: Simba Information's Adoption Scorecard, 2005
Table 5.7: Newly Adopted Titles For California Math, Reading/Language Arts And Foreign Language Adoptions

Chapter 6: Supplementary Instructional Materials
Introduction
Changing Market
Fairs, Clubs and Magazines
Test Preparation
Supplemental Educational Services
Slow Start to SES
Firming Up The Rules
School Specialty Leads Simba Print Supplemental Rankings

Table 6.1: Supplements Used For Instruction In U.S. Schools
Table 6.2: Top 15 Most Frequently Approved SES Providers
Table 6.3: Simba's Largest U.S. Print Supplemental Publisher Rankings, 2005

Chapter 7: Testing
Introduction
2005 States Testing Contract Awards
Changing Nature of School Testing Market
High School Students Face More Assessment
Online Growing, But Capacity Lags
Future Of Testing

Table 7.1: State-Level Test Share of Print Media Used for Instruction in U.S. Classrooms, 2004 vs. 2003
Table 7.2: State Test Contract Awards, January - November 2005
Table 7.3: States Requiring High School Exit Exams
Table 7.4: States Using Standards- Based Exams

Chapter 8: Professional Development
Introduction
NCLB Fuels Market
Target Market
About $5 Billion Spent On Professional Development In 2005
Georgia: Big Plans, Static State Funding
Preferred Delivery Method For PD Training Is Not Technology-Based
Atomic Learning Services A Niche With Web-based Tutorials

Table 8.1: Professional Development Priorities By Group
Table 8.2: Professional Development Priorities By Training Area
Table 8.3: Reported Funding % Change By Source
Table 8.4: Georgia Professional Development Funding Sources, 2004
Table 8.5: Professional Development Training Delivery Method
Table 8.6: Atomic Learning At A Glance

Chapter 9: Forecast and Conclusions
Introduction

Table 9.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2004-2008

Company Profiles
Cambium Learning
Cookie Jar Education (Cookie Jar Group)
Educate Inc.
Educational Testing Service
EMC Corp.
Haights Cross Communications
Harcourt Education (Reed Elsevier)
Houghton Mifflin Co.
Kaplan Inc.
McGraw-Hill Education (The McGraw-Hill Companies Inc.)
Pearson Education (Pearson plc)
The Princeton Review
William H. Sadlier
Scholastic Corp.
School Specialty
TASA
WRC Media/Compass Learning