When free search tool Google Scholar was launched in late 2004, professional publishers and librarians took notice. Would it spell the beginning of the end for the scholarly publishing sector? Was it an opportunity to get content into the hands of a wider audience for librarians? Was Google a friend or foe?

The truth lies somewhere in between and this Simba Business Brief gives you the reality of Google Scholar’s impact to publishers and librarians worldwide. Professional Publishing: The Impact Factor of Google Scholar provides you with the inside details of the service’s impact, including:

- Complete functionality overview
- Inside look at Google’s strategic direction
- Perceived strengths/ weakness driving threats/ opportunities
- Quantifiable survey results from professional publishers and librarians
- Qualitative first-hand professional insights
- Additional scholarly search engine profiles