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Worldwide Yellow Pages Markets 2003
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May 1, 2002
388 Pages - Pub ID: CU1074734
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Chapter 1: Overview of the Worldwide Yellow Pages Market Introduction
Exchange Rates
The World Market for Telephone Directory Advertising
Telephone Directory Revenues Per Capita
Telephone Directory Revenues as a Percentage of GDP
Telephone Directory Revenues in Relation to the Telephone Industry
The Effect of Telecom Deregulation
Telephone Directory Advertising in Relation to All Advertising
Telephone Directory Advertising Growth
Leading Directory Publishers
Table 1.1 - Currency Exchange Rates Used for This Report
Table 1.2 - Directory Revenues vs. Other Financial Measures of
Leading Nations, 2002
Table 1.3 - Worldwide Yellow Pages Revenue Growth, 2001 to 2002
Table 1.4 - Telephone Directory Revenues in 27 Leading Nations, 2002
Table 1.5 - Shares of Worldwide Telephone Directory Publishing Market,
2002
Table 1.6 - Telephone Directory Revenues Per Capita in 27 Leading
Nations, 2002
Table 1.7 - Telephone Directory Revenue as a Percentage of GDP in 27
Leading Nations, 2002
Table 1.8 - Telephone Directory Revenues Per Access Line in 27 Leading
Nations, 2002
Table 1.9 - Telephone Directory Revenues as a Percentage of Overall
Ad Spending, 2002
Table 1.10 - Telephone Directory Revenue Growth Rates, 2002
Table 1.11 - Telephone Directory Revenue Growth Rates, 2003 Projections
Table 1.12 - Telephone Directory Revenue Growth Rates, 2004 Projections
Table 1.13 - Leading Telephone Directory Publishers, 2002
North America
Chapter 2: Canada
Introduction: The Telephone Directory Market in Canada
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in Canada
Yellow Pages Group
SuperPages Canada
Aliant
Manitoba Telecom Services
SaskTel
Internet Directories
Suppliers to the Directory Market
Summary and Conclusions
Profiles of Leading Publishers Directory Publishers, Canada
Aliant ActiMedia
Yellow Pages Group
SuperPages Canada
Manitoba Telecom Services
SaskTel
Table 2.1 - Telephone Directory Market in Relation to the Economy, 2002
Table 2.2 - Directory Market in Canada, 2000-2002, Projected 2003-2004
Table 2.3 - Telephone Directory Publishing in Canada, 2000-2002
Table 2.4 - Directory Publishing in Relation to the Telephone Industry, 2002
Table 2.5 - Growth in Canada’s Telephone Industry, 2000-2002
Table 2.6 - The Advertising Industry in Canada
Table 2.7 - Telephone Directory Publishers in Canada, 2002
Chapter 3: Mexico
Introduction: The Telephone Directory Market in Mexico
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in Mexico
Internet Directories
Suppliers to the Directory Market
Summary and Conclusions
Profiles of Leading Publishers Directory Publishers, Mexico
Teléfonos de México S.A. (TelMex)
Table 3.1 - Telephone Directory Market in Relation to the Economy, 2002
Table 3.2 - Directory Market in Mexico, 2000-2002, Projected 2003-2004
Table 3.3 - Telephone Directory Publishing in Mexico, 2000-2002
Table 3.4 - Directory Publishing in Relation to the Telephone Industry, 2002
Table 3.5 - Growth in Mexico’s Telephone Industry, 2000-2002
Table 3.6 - The Advertising Industry in Mexico
Chapter 4: United States
Introduction: The Telephone Directory Market in the United States
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in the United States
BellSouth Advertising & Publishing
Dex Media
SBC Directory Operations
Verizon
Alltel
CBD Media
R.H. Donnelley Publishing & Advertising
Transwestern Publishing
Yellow Book USA
Internet Directories
Suppliers to the Directory Market
Summary and Conclusions
Profiles of Leading Publishers Directory Publishers, United States
BellSouth
Dex Media
SBC Directory Operations
Verizon Corp
Alltel Corp.
CBD Media
R.H. Donnelley
Transwestern Publishing
Yellow Book USA
Table 4.1 - Telephone Directory Market in Relation to the Economy, 2002
Table 4.2 - Directory Market in the United States, 2000-2002,
Projected 2003-2004
Table 4.3 - Telephone Directory Publishing in the United States, 2000-2002
Table 4.4 - Directory Publishing in Relation to the Telephone Industry, 2002
Table 4.5 - Growth in the United States’ Telephone Industry, 2000-2002
Table 4.6 - The Advertising Industry in the United States
Table 4.7 - Telephone Directory Publishers in the United States, 2002
Europe
Belgium
Introduction: The Telephone Directory Market in Belgium
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in Belgium
Promedia
Internet Directories
Wireless Directory Applications
Suppliers to the Directory Market
Summary and Conclusions
Profiles of Leading Publishers Directory Publishers, Belgium
Promedia
Table 5.1 - Telephone Directory Market in Relation to the Economy, 2002
Table 5.2 - Directory Market in Belgium, 2000-2002, Projected 2003-2004
Table 5.3 - Telephone Directory Publishing in Belgium, 2000-2002
Table 5.4 - Directory Publishing in Relation to the Telephone Industry, 2002
Table 5.5 - Growth in Belgium’s Telephone Industry, 2000-2002
Table 5.6 - The Advertising Industry in Belgium
Table 5.7 - Telephone Directory Publishers in Belgium, 2002
Czech Republic
Introduction: The Telephone Directory Market in Czech Republic
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in the Czech Republic
MEDIATEL spol. s.r.o.
Internet Directories
Summary and Conclusions
Profiles of Leading Publishers Directory Publishers, Czech Republic
MEDIATEL spol. s.r.o.
Table 6.1 - Telephone Directory Market in Relation to the Economy, 2002
Table 6.2 - Directory Market in the Czech Republic, 2000-2002,
Projected 2003-2004
Table 6.3 - Telephone Directory Publishing in the Czech Republic,
2000-2002
Table 6.4 - Directory Publishing in Relation to the Telephone Industry, 2002
Table 6.5 - Growth in the Czech Republic’s Telephone Industry, 2000-2002
Table 6.6 - The Advertising Industry in the Czech Republic
Table 6.7 - Telephone Directory Publishers in the Czech Republic, 2002
Chapter 7: Denmark
Introduction: The Telephone Directory Market in Denmark
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in Denmark
TDC Directories A/S
Eniro Denmark A/S
Internet Directories
Suppliers to the Directory Market
Summary and Conclusions
Profiles of Leading Publishers Directory Publishers, Denmark
TDC Directories A/S
Eniro Denmark A/S
Table 7.1 - Telephone Directory Market in Relation to the Economy, 2002
Table 7.2 - Directory Market in Denmark, 2000-2002, Projected 2003-2004
Table 7.3 - Telephone Directory Publishing in Denmark, 2000-2002
Table 7.4 - Directory Publishing in Relation to the Telephone Industry, 2002
Table 7.5 - Growth in Denmark’s Telephone Industry, 2000-2002
Table 7.6 - The Advertising Industry in Denmark
Table 7.7 - Telephone Directory Publishers in Denmark, 2002
: France
Introduction: The Telephone Directory Market in France
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in France
PageJaunes
Annuaire Phone Edition
Soleil Publicité
Amitel
Internet Directories
Suppliers to the Directory Market
Summary and Conclusions.
Profiles of Leading Publishers Directory Publishers, France
PageJaunes
Amitel
Annuaire Phone Edition
Soleil Publicité
Table 8.1 - Telephone Directory Market in Relation to the Economy, 2002
Table 8.2 - Directory Market in France, 2000-2002, Projected 2003-2004
Table 8.3 - Telephone Directory Publishing in France, 2000-2002
Table 8.4 - Directory Publishing in Relation to the Telephone Industry, 2002
Table 8.5 - Growth in France’s Telephone Industry, 2000-2002
Table 8.6 - The Advertising Industry in France
Table 8.7 - Telephone Directory Publishers in France, 2002
Chapter 9: Germany
Introduction: The Telephone Directory Market in Germany
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in Germany
Hans Müller
Dumrath & Fassnacht
Schlütersche
Sutter .
Internet Directories
Suppliers to the Directory Market
Summary and Conclusions
Profiles of Leading Publishers Directory Publishers, Germany
DeTeMedien
Telefonbuch-Verlag Hans Müller GmbH & Co.
Dumrath & Fassnacht KG (GmbH & Co.)
Schlütersche GmbH & Co. KG
Sutter GmbH
Table 9.1 - Telephone Directory Market in Relation to the Economy, 2002
Table 9.2 - Directory Market in Germany, 2000-2002, Projected 2003-2004
Table 9.3 - Telephone Directory Publishing in Germany, 2000-2002
Table 9.4 - Directory Publishing in Relation to the Telephone Industry, 2002
Table 9.5 - Growth in Germany’s Telephone Industry, 2000-2002
Table 9.6 - The Advertising Industry in Germany
Table 9.7 - Structure of Leading Directory Publishers, 2002
Table 9.8 - Structure of DeTeMedien Telephone Directory Publishing, 2002
Chapter 10: Italy
Introduction: The Telephone Directory Market in Italy
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in Italy
SEAT Pagine Gialle
Pagine Italia
Internet Directories
Suppliers to the Directory Market
Summary and Conclusions
Profiles of Leading Publishers Directory Publishers, Italy
SEAT Pagine Gialle S.p.A.
Pagine Italia S.p.A.
Table 10.1 - Telephone Directory Market in Relation to the Economy, 2002.
Table 10.2 - Directory Market in Italy, 2000-2002, Projected 2003-2004
Table 10.3 - Telephone Directory Publishing in Italy, 2000-2002
Table 10.4 - Directory Publishing in Relation to the Telephone Industry,
2002
Table 10.5 - Growth in Italy’s Telephone Industry, 2000-2002
Table 10.6 - The Advertising Industry in Italy
Table 10.7 - Telephone Directory Publishers in Italy, 2002
Chapter 11: the Netherlands
Introduction: The Telephone Directory Market in the Netherlands
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in the Netherlands
VNU Gouden Gids
DeTelefoongids
Internet Directories
Suppliers to the Directory Market
Summary and Conclusions
Profiles of Leading Publishers Directory Publishers, the Netherlands
VNU
De Telefoongids
Table 11.1 - Telephone Directory Market in Relation to the Economy, 2002
Table 11.2 - Directory Market in the Netherlands, 2000-2002,
Projected 2003-2004
Table 11.3 - Telephone Directory Publishing in the Netherlands, 2000-2002
Table 11.4 - Directory Publishing in Relation to the Telephone Industry,
2002
Table 11.5 - Growth in the Netherlands’ Telephone Industry, 2000-2002
Table 11.6 - The Advertising Industry in the Netherlands
Table 11.7 - Telephone Directory Publishers in the Netherlands, 2002
Chapter 12: Norway
Introduction: The Telephone Directory Market in Norway
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in Norway
Findexa .
Internet Directories
Wireless Directory Applications
Suppliers to the Directory Market
Summary and Conclusions
Profiles of Leading Publishers Directory Publishers, Norway
Findexa
Table 12.1 - Telephone Directory Market in Relation to the Economy, 2002
Table 12.2 - Directory Market in Norway, 2000-2002, Projected 2003-2004
Table 12.3 - Telephone Directory Publishing in Norway, 2000-2002
Table 12.4 - Directory Publishing in Relation to the Telephone Industry,
2002
Table 12.5 - Growth in Norway’s Telephone Industry, 2000-2002
Table 12.6 - The Advertising Industry in Norway
Chapter 13: Poland
Introduction: The Telephone Directory Market in Poland
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in Poland
Eniro Polska
Polski Ksiazki Telefoniczne
Internet Directories
Wireless Directory Applications
Suppliers to the Directory Market
Summary and Conclusions
Profiles of Leading Publishers Directory Publishers, Poland
Eniro Polska
Findexa (Polski Ksiazki Telefoniczne)
Table 13.1 - Telephone Directory Market in Relation to the Economy, 2002
Table 13.2 - Directory Market in Poland, 2000-2002, Projected 2003-2004
Table 13.3 - Telephone Directory Publishing in Poland, 2000-2002
Table 13.4 - Directory Publishing in Relation to the Telephone Industry,
2002
Table 13.5 - Growth in Poland’s Telephone Industry, 2000-2002
Table 13.6 - The Advertising Industry in Poland
Table 13.7 - Telephone Directory Publishers in Poland, 2002
Chapter 14: Portugal
Introduction: The Telephone Directory Market in Portugal
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in Portugal
Paginas Amarelas
Paginas Azuis
Internet Directories
Wireless Directory Applications
Suppliers to the Directory Market
Summary and Conclusions
Profiles of Leading Publishers Directory Publishers, Portugal
Paginas Amarelas S.A.
Paginas Azuis
Table 14.1 - Telephone Directory Market in Relation to the Economy, 2002
Table 14.2 - Directory Market in Portugal, 2000-2002, Projected 2003-2004
Table 14.3 - Telephone Directory Publishing in Portugal, 2000-2002
Table 14.4 - Directory Publishing in Relation to the Telephone Industry,
2002
Table 14.5 - Growth in Portugal’s Telephone Industry, 2000-2002
Table 14.6 - The Advertising Industry in Portugal
Chapter 15: Spain
Introduction: The Telephone Directory Market in Spain
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in Spain
TPI
Indice Multimedia
Internet Directories
Suppliers to the Directory Market
Summary and Conclusions
Profiles of Leading Publishers Directory Publishers, Spain
Telefónica S.A
Indice Multimedia
Table 15.1 - Telephone Directory Market in Relation to the Economy, 2002
Table 15.2 - Directory Market in Spain, 2000-2002, Projected 2003-2004
Table 15.3 - Telephone Directory Publishing in Spain, 2000-2002
Table 15.4 - Directory Publishing in Relation to the Telephone Industry,
2002
Table 15.5 - Growth in Spain’s Telephone Industry, 2000-2002
Table 15.6 - The Advertising Industry in Spain
Table 15.7 - Telephone Directory Publishers in Spain, 2002
Chapter 16: Sweden
Introduction: The Telephone Directory Market in Sweden
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in Sweden
Eniro
TDC Forlag
Internet Directories
Suppliers to the Directory Market
Summary and Conclusions
Profiles of Leading Publishers Directory Publishers, Sweden
Eniro AB
Lokaldelen (TDC Forlag A/S)
Table 16.1 - Telephone Directory Market in Relation to the Economy, 2002
Table 16.2 - Directory Market in Sweden, 2000-2002, Projected 2003-2004
Table 16.3 - Telephone Directory Publishing in Sweden, 2000-2002
Table 16.4 - Directory Publishing in Relation to the Telephone Industry,
2002
Table 16.5 - Growth in Sweden’s Telephone Industry, 2000-2002
Table 16.6 - The Advertising Industry in Sweden
Table 16.7 - Telephone Directory Publishers in Sweden, 2002
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