Internet Yellow Pages 2001: Business Models & Marketing Opportunities

May 1, 2000
110 Pages - Pub ID: CU1074726
Description Table of Contents Search Inside Report

Simba's comprehensive guide, Internet Yellow Pages 2001 maps out what's working now ... and helps you navigate the future of Internet yellow pages. With more than 20 brand-new, detailed profiles of Internet yellow pages services -- the leaders in the industry -- this comprehensive report can give you the leading edge data critical to succeeding on the Internet. Internet Yellow Pages 2001 helps you assess business models and strategies, anticipate challenges and competitive threats, and benchmark your service against others.

With our detailed profiles of leading Internet yellow pages sites, including features, scope, usage, ad options and rates, and ad production, you'll be able to identify which companies -- utility publishers, independent publishers, start-ups, niche publishers or direct Web advertisers -- are your competitors for online yellow pages ad dollars. You'll also study the various Internet yellow pages business models, and learn the advantages and disadvantages of each. Internet Yellow Pages 2001 will give you the tools needed to help you establish a profitable online presence.

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