Book Publishing Report Newsletter

While BPR attempts to offer equal coverage of all aspects of the trade publishing industry, one format often falls by the wayside in terms of both news and analysis: audiobooks. Somewhat rectifying this is Audiobook Market Intelligence Briefing 2010, a new report available this month from Simba Information that brings a new spotlight upon the ever-evolving segment.

Without a careful look at the numbers, audio buyers may simply blend in with the general readers. However, even from a general standpoint, there are many differences between those who love the spoken word and even those who live to read. For one, breaking down Simmons Market Research Bureau survey results by age shows the highest percentages of audiobook buyers tend to fall within the working ages, with higher proportions between the ages of 25 and 44 compared to the reading population. At both extremes, either the ages 18-24 or 65+ brackets, the percentage of audiobook buyers is rather lower than the size of the age groups within the general population as well. ...

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