Table Of Tables..

Executive Summary

Chapter 1: Industry Size And Structure.

Introduction
Economic Downturn Shapes Market Stagnation
Technology Media Is Fastest Growing
Textbooks Command 57% Of All Print Media In U.S. Classrooms
Ten Publishers Dominate U.S. Instructional Materials Market
Pearson Narrowly Edges Out Mcgraw-Hill For The Top Spot

Chapter 2: Trends In School Publishing

Introduction
Nclb: A Learning Process
Required: Research-Based Instructional Materials
Federal Clearinghouse Ranks The Evidence Ofwhatworks
Textbooks Remain Too Few And Too Old
The Pecking Order
Grade-Level Use
Nasta Ponders Electronic Materials In Adoptions
Cost
Texas Changes
K-12 Virtual Schools Build Momentum.
Whither Textbooks?
Acquisitions Taper Off In 2003
2002: A ‘Decent Year’

Chapter 3: Enrollment And Demographics.

Introduction
Public Vs. Private
Idaho, Hawaii Projected As Fastest Growing K-12 States From 2002 To 2012
Western Region Continues To Surgewhile Northeast, Midwest Lag
Schools Are Becoming More Diverse
The Baby Boom Echo

Chapter 4: Funding

Introduction
Bush Proposes 5.6% Increase In Education Budget
Initial $72 Million In Early Reading First Grants Released
State Appropriations Account For Nearly 50% Of School Funding
Nyc Spends Most On Instruction
National Anomalies
High-Growth States
State Budgetwoes Persist
Two Largest Adoption States Feel The Pinch
Looking For Other Funding Sources

Chapter 5: Textbooks And Adoptions

Introduction
Industry Pressures
Weighty Problem
E-Textbooks Move Into The Mainstream
Adoptions Drive Marketing Strategy
Mcgraw-Hill Places Five Programs In California's K-8 Reading Adoption
2001 Was A Banner Year For Textebooks
The Largest Public School Districts Are In Adoption States
Reading Is The Dominant K-6 Discipline
California Was The Engine Of Houghton Mifflin's Success In 2002
California Powers Hougton's Season
Texas Stands Up For Mcgraw-Hill
Harcourt Captures Florida
How Houghton Did It
Off The Adoption List In Mississippi Science
Legacy Of Literracy Tops K-8 Best-Seller Chart In 2002
Reading-5; Science-4
Social Studies Dominiate 2003 Adoptions
2003: A Light Year
Funding Up For Mississippi Reading
Nyc: Another Plus For Publishers
Texas, Florida And California Budgets Prompt New Adoption Strategizing

Chapter 6: Supplementary Materials

Introduction
Supplementals Of All Media Account For 50.6% Of Industry Sales
The Changing Shape Of Print Supplemental Instructional Materials
Software Mounts Threat To Print Supplemental Instructional Materials
Software Mounts Threat To Print Supplemental Media
Changing Purchasing Habits
Nyc Chooses Carson-Dellosa
Reading First Monies Begin To Arrive; New Books Launched
Ncgraw-Hill Is Leading Us Print Supplemental Publisher In 2002

Chapter 7: Book Clubs, Fairs And Tests

Introduction
Scholastic's Dominates Book Clubs And Book Fairs
Scholastic's Main Competion: Local Operators
Bailout For Troll
Market Appeals To National Geographic
Nclb Jumpstarts $400m Testing Segment
Standardized Testing Growth Tops 30%
The Changing Shape Of The $400m Industry
Pressures And Challenges
Online Testing Spurs Interest
Economy Slows Progress In Online Exams
Publishers Rise To Provide Instructional Assessments
Harcourt Pulls Ahead
Outlook: Mandates And Funding Propel Growth

Chapter 8: Forecasts And Conclusions

Introduction
Textbooks
Print Supplements
Standardized Test
Manipulatives
Trade Books
Magazines

Chapter 9: Company Profiles

Cinar Corp.
Delta Education
Haights Cross Communications
Harcourt Education (Reed Elsevier)
Houghton Mifflin
Mcgraw-Hill Educaton
Pearson Education
William H. Sadler
Saxon Publishers
Scholastic Corp.
Wrc Media Inc.
Zaner-Bloser