• Overview and Definitions
• What Is an Independent?
• A Brief History of the Independent Movement
• The Expansion Continues: Start-Up Markets
• Consolidation
• Litigation in the Yellow Pages Industry
• Table 1.1: Statistical Summary of the Yellow Pages Industry, 1996-2003
• Table 1.2: Selected Independent Start-Ups, 2002-2003
• Table 1.3: Selected Independent Acquisitions, 2002-2004
• Table 1.4: Yellow Pages Lawsuits, 1982-2004

Chapter 2: Independent Publishers —A Look at the Numbers

• Introduction
• The Size of the Independent Yellow Pages Market
• Ad Rates and CPMs
• National Ad Revenues
• Employment
• Selling Costs
• Printing Costs
• Table 2.1: Independent Publisher Revenues, 1996-2004
• Table 2.2: Yellow Pages Revenues by Publisher Category, 1996-2004
• Table 2.3: Yellow Pages Market Share by Type of Publisher, 1996-2004
• Table 2.4: Independent Publishers’ Market Share vs. Telco Publishers’ Market
• Share, 1996
• Table 2.5: Independent Publishers’ Market Share vs. Telco Publishers’ Market
• Share, 2004
• Table 2.6: Yellow Pages Revenues for Regional Bell Publishers, 2002-2004
• Table 2.7: Estimated Revenues, 10 Leading Independent Publishers, 2002-03
• Table 2.8: Estimated Revenues, 10 Leading Independent Publishers, 2003-04
• Table 2.9: DHC Rates, CPMs In Top Independent Directories, 2003 vs. 2004
• Table 2.10:Estimated National Revenues, Leading Publishers, 2003
• Table 2.11: Sales Reps vs. Total Staff, Leading Publishers, 2003
• Table 2.12: Estimated Revenues Per Sales Rep, 2003
• Table 2.13: Estimated Revenues Per Employees, Leading Publishers, 2003
• Table 2.14: Estimated Revenues Per Book, Leading Publishers, 2003
• Table 2.15: Average Revenue Per Title, Leading Publishers, 2003
• Table 2.16: Estimated Selling Costs, Leading Publishers, 2003
• Table 2.17: Estimated Printing Costs, Leading Publishers, 2003

Chapter 3: Leading Publishers in Competitive Markets

• Introduction
• Taking the National Route
• The Metro Markets
• A Look at the Investors
• YellowBook USA
• TransWestern
• Poised for National?
• White Directory
• Valley Yellow Pages
• Table 3.1: Independents & Telcos, Select Head-to-Head Markets
• Table 3.2: Yellow Book USA
• Table 3.3: Yellow Book, Historical Highlights
• Table 3.4: Yellow Book, Top Ten Books by Circulation
• Table 3.5: TransWestern, Key Statistics
• Table 3.6: TransWestern, Historical Highlights
• Table 3.7: White Directory, Key Statistics
• Table 3.8: White Directory, Historical Highlights
• Table 3.9: Valley Yellow Pages, Key Statistics
• Table 3.10: Valley Yellow Pages, Historical Highlights

Chapter 4: Forecast and Conclusions

• Market Forecast
• A Look to the Future
• Expansion
• The RBOC Directories
• Start-Up Operations
• Table 4.1: Yellow Pages Revenues by Publisher Category, 2002-2004
• Table 4.2: Independent Publishers’ Market Share 2004

Chapter 5: Profiles of Leading Independent Publishers

• Associated Publishing
• Clarke Directory Publications
• DataNational
• MacGregor Publishing
• Names and Numbers
• Phone Directories Co.
• TransWestern Publishing
• Valley Yellow Pages
• White Directory Publishers
• YellowBook USA