Educational Marketer Newsletter

With estimated combined revenue of $3.58 billion from sales of instructional materials to the college market, the top eight publishers on the EM College Publisher Index controlled 93.9% of the net sales generated from new textbooks and multimedia in 2007, according to EM. As a group, their sales increased 4.8% from 2006.

There was no change between 2006 and 2007 in the EM ranking of the top eight college publishers, which has remained stable for many years, and no significant change in market share. Jones & Bartlett (up 0.2 percentage points) and W.W. Norton (up 0.1 point) saw the only positive changes in market share.

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