The Yellow Pages Bankruptcies 2010: One Year Later

Jul 31, 2010
90 Pages - Pub ID: CURP2523131
Attention: There is an updated edition available for this report.
Description Table of Contents Search Inside Report

Table of Contents


Methodology


The Yellow Pages Bankruptcies 2010: One Year Later
Introduction
The Financial Challenges
Ambassador Media
Dex One
Quad/Graphics
SuperMedia (formerly Idearc Media)
Other Publishers with Financial Investors
AT&T Advertising Solutions
Local Insight Media
User-Friendly Media (formerly User-Friendly Phone Book)
Yell Group
Ziplocal (formerly Phone Directories Co.)
Industry Size, Growth and Usage
Total Advertising and Yellow Pages Advertising
Industry Trends and Analysis
Usage Numbers Decline Slightly
Mergers and Acquisitions Remain Flat in 2008 Through Early 2010
The Expansion Slows: Start-Up Markets
The Ticking Time Bomb partially Difused
Directory Recycling and the Waste Stream
The History of the Environmental Movement
Leading Certified Marketing Representatives (CMRs)
TMP Directional Marketing
Wahlstrom Group
The Berry Co.
Ketchum Directory Advertising
Markets for Printers and Suppliers
R.R. Donnelley
Quad/Graphics
Directory Unit Production by Publisher
Paper Consumption by Directory Publishers
The Pre-Media Market
Amdocs
Forecast and Conclusions


Table 1: Yellow Pages Revenue by Publisher Category, 1996-2012P
Table 2: RBOC Yellow Pages Revenue, 2007-2010P
Table 3: RBOC Revenue Change, 1998-2009
Table 4: Statistical Summary of the Yellow Pages Industry, 2004-2009
Table 5: Revenue Growth in All U.S. Advertising Media, 2007-2010
Table 6: Yellow Pages Share of U.S. Advertising, 2000-2010P
Table 7: Yellow Pages References, 2006-2014P
Table 8: Yellow Pages References, Top Headings, 2009
Table 9: Nondurable Goods Generated in Municipal Waste Stream, 1990-2008
Table 10: Nondurable Goods Discarded in MunicipalWaste Stream, 1990-2008
Table 11: Selected Largest Certified Marketing Representatives (CMRs) by Revenue, 2006-2009
Table 12: Summary of Leading Directory Printers, Major Customers and Print Runs, 2007-2009
Table 13: Capacity and Consumption, Uncoated Groundwood Paper, 2008-2009
Table 14: U.S. Demand for Directory Paper, 2008-2009
Table 15: Outlays for Printing, Paper, Other Production and Distribution; Directory Publishing Industry, 2005-2009


Profiles of Leading Yellow Pages Publishers and Suppliers
Ambassador
AT&T Communications
Dex One
Local Insight Media
Quad/Graphics (Worldcolor)
Super Media (Idearc Media)
User-Friendly Media (User Friendly Phone Book)
Yell Group
Ziplocal
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