Trends in Trade Book Retailing 2009

Jun 5, 2009
114 Pages - Pub ID: CURP2088304
Attention: There is an updated edition available for this report.
Description Table of Contents Search Inside Report

Table of Contents


Methodology


Executive Summary


Chapter 1: Introduction
Introduction


Chapter 2: Channel Trends & Demographics
Introduction
Estimated Size of the Book Market (Retail Level)
The Four Channels
Other Trends in Book Retailing
Demographic Data and the Channels
Gender
Age
Race
Region and Metro Markets
Education Level
Employment Status
Profession
Individual & Household Income
Marital Status
No. of People in Household
No. of Children in Household
Age of Children in Household
Type and Value of Residence


Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers Who Did/Did Not Buy a Book in Previous 12 Months
Table 2.2: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends
Table 2.3: Overview of Book Purchasing Population (U.S. Adults): Buying Books as Gifts, Fall 2008
Table 2.4: Overview of Book Purchasing Population (U.S. Adults): Customer Trends
Table 2.5: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends
Table 2.6: Overview of Book Purchasing Population (U.S. Adults): The Channels Crossed Against Themselves, Fall 2008
Table 2.7: Overview of Book Purchasing Population (U.S. Adults): Channel Allocations - Type of Book Purchased, Fall 2008
Table 2.8: Overview of Book Purchasing Population (U.S. Adults): Channel Allocation - No. of Hardcover Books Purchased, Fall 2008
Table 2.9: Overview of Book Purchasing Population (U.S. Adults): Channel Allocation - No. of Paperback Books Purchased, Fall 2008
Table 2.10: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Gender, Fall 2008
Table 2.11: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Age, Fall 2008
Table 2.12: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Race, Fall 2008
Table 2.13: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Region, Fall 2008
Table 2.14: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Metro Market, Fall 2008
Table 2.15: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Education Level, Fall 2008
Table 2.16: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Employment Status, Fall 2008
Table 2.17: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Profession, Fall 2008
Table 2.18: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Individual Income, Fall 2008
Table 2.19: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Household Income, Fall 2008
Table 2.20: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Marital Status, Fall 2008
Table 2.21: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by No. of People in Household, Fall 2008
Table 2.22: Overview of Book Purchasing Population (U.S. Adults): Channel Allocation by Children/No. of Children in Household, Fall 2008
Table 2.23: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Age of Children in Household, Fall 2008
Table 2.24: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Type of Residence, Fall 2008
Table 2.25: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Value of Residence, Fall 2008


Chapter 3: Bookstore Performance and Challenges
Introduction
The Importance of Bookstores Over Other Channels
Bookstore Trends
Superstores and Small-Format Store Closings
Performance and Outlook of the Big Three Chains
Barnes & Noble
Borders Group
Books-A-Million
Profit Margins at the Big Three Chains
Independent Booksellers and Small Chains


Table 3.1: Bookstore Users: Key Statistics and Demographics
Table 3.2: Number of Superstore Outlets, 2004-2008
Table 3.3: Big Three Store Outlets by State
Table 3.4: Growth in Superstore Sales, Major Retail Chains, 2004-2008
Table 3.5: Big Three Bookstore Chains Operating Performance, 2004-2008
Table 3.6: Who Is the Most Common/Least Common Customer at Your Store?_51
Table 3.7: What One Factor Results in the Most Increased Store Traffic at Independents?
Table 3.8: How Was the First Three Months of 2009 at Your Store Compared to the Same Period in 2008?


Chapter 4: Internet Retailing and Digital Distribution
Introduction
Amazon.com
The Big Three
eBay and the Purveyance of Used Books
E-Books
Online Book Buyer Characteristics


Table 4.1: Amazon’s North American and Total Media Sales Growth, 2002-2009
Table 4.2: Amazon’s North American Media Sales as a Percentage of Total Sales, 2002-2009
Table 4.3: Revenue Leading Online Booksellers, 2004-2008
Table 4.4: Book Auctions on eBay, July 2008-March 2009
Table 4.5: Book Auctions on eBay with Store Inventories Included, August 2008-March 2009
Table 4.6: Devices Used to Read E-Books
Table 4.7: Online Book Buyers: Key Statistics and Demographics


Chapter 5: The Growth of Non-Bookstore Retailers and Their Impact
Introduction
Overview of Buyers


Table 5.1: Number of Stores, Big Three vs. Big Box
Table 5.2: Big Three, Walmart and Target Store Outlets by State, 2008
Table 5.3: Price Comparison of the Top 10 Bestselling Books at Select Stores, April 2009
Table 5.4: “Other” Users: Key Statistics and Demographics


Chapter 6: Consumer Psychographics
Introduction


Table 6.1: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of the Internet by Channel, Fall 2008
Table 6.2: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Television by Channel, Fall 2008
Table 6.3: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Advertising by Channel, Fall 2008
Table 6.4: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Shopping by Channel, Fall 2008
Table 6.5: Overview of Book Purchasing Population (U.S. Adults): Impulse Shopping Habits by Channel, Fall 2008


Chapter 7: Conclusions and Recommendations
Introduction
Recommendations


Chapter 8: Channel Profiles
Introduction


Table 8.1: Book Club Users: Key Statistics and Demographics
Table 8.2: Book Store Users: Key Statistics and Demographics
Table 8.3: Online Book Users: Key Statistics and Demographics
Table 8.4: “Other” Users: Key Statistics and Demographics


Profiles of Leading Booksellers
Amazon.com
Barnes & Noble
Books-A-Million
Borders Group
eBay Inc.
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