Audiobooks in America: Trends and Market Details 2012 : Simba Information

Audiobooks in America: Trends and Market Details 2012

Dec 7, 2011
200 Pages - Pub ID: CURP6235891

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Table of Contents
Methodology
Chapter 1: Introduction: Introduction; Table 1.1: Overview of Book Purchasing Population (U.S. Adults): Audiobook Buyers; Table 1.2: Overview of Book Purchasing Population (U.S. Adults): Audiobook Buyers, Fall 2007- Spring 2011
Chapter 2: Demographics of the Audiobook Buyer: Gender; Age Group; Race/Ethnicity; Geographic Region; Educational Attainment; Employment Status; Designated Market Areas (DMAs); Employed Adults in Household; Household Income; Marital Status; People in Household and Adults in Household; Children in the Household; Age of Children in the Household; Type of Residence; Table 2.1: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Gender; Table 2.2: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Age; Table 2.3: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Race; Table 2.4: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Region; Table 2.5: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Education Level Attained; Table 2.6: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Employment Status; Table 2.7: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by DMAs; Table 2.8: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Employmed Adults in Household; Table 2.9: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Household Income; Table 2.10: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Marital Status; Table 2.11: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by No. of People in Household; Table 2.12: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by No. of Adults in Household; Table 2.13: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by No. of Children in Household; Table 2.14: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Age of Children in Household; Table 2.15: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Type of Residence
Chapter 3: Format, Purchasing and Retailing Trends: The Adoption Trend of Digital Audio; Audio Consumers and Other Book Purchasing Habits; Retailing Trends; Table 3.1: Downloaded Audiobooks Compared to Physical Audiobooks (July 2009-July 2011; Table 3.2: Net Sales of Audiobooks; Table 3.3: Overview of Book Purchasing Population (U.S. Adults): Types of Books Purchased; Table 3.4: Overview of Book Purchasing Population (U.S. Adults): No. of Audio Titles Purchased in Last 12 Months; Table 3.5: Overview of Book Purchasing Population (U.S. Adults): No. of Hardcover Titles Purchased in Last 12 Months; Table 3.6: Overview of Book Purchasing Population (U.S. Adults): No. of Paperback Titles Purchased in Last 12 Months; Table 3.7: Overview of Book Purchasing Population (U.S. Adults): Multiple Book Buyers; Table 3.8: Audiobook Performance on Compact Disc in the Last 12 Months at Your Store; Table 3.9: Audiobook Performance on Cassette in the Last 12 Months at Your Store; Table 3.10: Overview of Book Purchasing Population (U.S. Adults): Retail Locations; Table 3.11: Overview of Book Purchasing Population (U.S. Adults): Audiobook Buyers: Books Bought as Gifts
Chapter 4: Overview of Audio Population: Psychographic Details: Involvement with Social Media; Audiobook Buyers Involvement with Other Media; Audiobook Buyers and the Internet; Audiobook Buyers and High Tech; Audiobook Buyers and Cell Phones; Shopping and Consumer Behavior; Audiobook Buyers and Receptivity to Advertising; Audiobook Buyers and Automobiles; Audiobook Buyers and Other Travel; Looking Ahead; Table 4.1: Overview of Book Purchasing Population: General Attitudes: Any Agree; Table 4.2: Overview of Book Purchasing Population: Psychographic Scale: Health and Image Leader; Table 4.3: Overview of Book Purchasing Population: Involvement with Social Media: Any Agree; Table 4.4: Overview of Book Purchasing Population: Psychographic Scale: Newspaper and Radio Involvement; Table 4.5: Overview of Book Purchasing Population: Psychographics Scale: Television and Magazine Involvement; Table 4.6: Overview of Book Purchasing Population Internet Life: Any Agree; Table 4.7: Overview of Book Purchasing Population: Psychographic Scale: Internet Activity; Table 4.8: Overview of Book Purchasing Population: Psychographic Scale: News Seeking; Table 4.9: Overview of Book Purchasing Population: Psychographic Scale: Research/Information Gathering; Table 4.10: Overview of Book Purchasing Population: High Tech: Any Agree; Table 4.11: Overview of Book Purchasing Population: Psychographic Scale: Early Adopter; Table 4.12: Overview of Book Purchasing Population: Psychographic Scale: Tech Shy; Table 4.13: Overview of Book Purchasing Population Cell Phones: Any Agree; Table 4.14: Overview of Book Purchasing Population: Psychographic Scale: Traditional Mobile Use; Table 4.15: Overview of Book Purchasing Population: Psychographic Scale: Focus on Mobile Features; Table 4.16: Overview of Book Purchasing Population Shopping Behavior: Any Agree; Table 4.17: Overview of Book Purchasing Population Shopping and Consumer Products: Any Agree; Table 4.18: Overview of Book Purchasing Population Advertising: Any Agree; Table 4.19: Overview of Book Purchasing Population: Psychographic Scale: Advertising Receptivity; Table 4.20: Overview of Book Purchasing Population: Psychographic Scale: Advertising Negativity; Table 4.21: Overview of Book Purchasing Population Advertising - Attitudes on Product Placement: Strongly Agree; Table 4.22: Overview of Book Purchasing Population Advertising Outside the Home Noticed in the Past 30 Days; Table 4.23: Overview of Book Purchasing Population Opinions About Automobiles: Strongly Agree; Table 4.24: Overview of Book Purchasing Population Travel: Strongly Agree; Table 4.25: Overview of Book Purchasing Population Economic Outlook: Better/Worse Off Now vs. 12 Months Ago; Table 4.26: Overview of Book Purchasing Population: Psychographic Scale: Financially Better/Worse for Next 12 Months; Table 4.27: Overview of Book Purchasing Population: Psychographic Scale: Outlook on American Economy
Chapter 5: Conclusions