The RBOC Bankruptcies 2009: The Impact on the Future of the Yellow Pages Industry : Simba Information

The RBOC Bankruptcies 2009: The Impact on the Future of the Yellow Pages Industry

Jul 14, 2009
86 Pages - Pub ID: CURP2284077

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Table of Contents
Methodology
The RBOC Bankruptcies 2009: The Impact on the Future of the Yellow Pages Industry: Introduction; The Financial Challenges; Other Publishers with Financial Investors; Industry Size, Growth and Usage; Total Advertising and Yellow Pages Advertising; Industry Trends and Analysis; Leading Certified Marketing Representatives (CMRs); Markets for Printers and Suppliers; Directory Unit Production by Publisher; Paper Consumption by Directory Publishers; The Pre-Media Market; Forecast and Conclusions; Table 1: RBOC Yellow Pages Revenue, 2007-2009P; Table 2: RBOC Revenue Change, 1998-2009P; Table 3: Statistical Summary of the Yellow Pages Industry, 2003-2008; Table 4: National vs. Local Advertising Revenue, 2006-2009P; Table 5: Yellow Pages Advertising Compared to Local Advertising and All Advertising, 2006-2009P; Table 6: Yellow Pages’ Share of U.S. Advertising, 2002-2009P; Table 7: Yellow Pages Revenue Growth by Publisher Category, 1996-2010P; Table 8: Yellow Pages Market Share by Type of Publisher, 1996-2010P; Table 9: National vs. Local Yellow Pages Advertising, 2006-2009P; Table 10: Selected Certified Marketing Representatives (CMRs) by Billings, 2005-2008; Table 11: Summary of Leading Directory Printers, Major Customers and Print Runs, 2006-2008; Table 12: Capacity and Consumption, Uncoated Groundwood Paper, 2007-2008; Table 13: U.S. Demand for Directory Paper, 2007-2008; Table 14: Outlays for Printing, Paper, Other Production and Distribution; Directory Publishing Industry, 2004-2008
Profiles of Leading Yellow Pages Publishers and Suppliers: AT&T Advertising Solutions; Idearc Media; Local Insight Media; Phone Directories Co.; Quebecor World; R.H. Donnelley; User-Friendly Phone Book; Yellowbook; Your Community PhoneBook