Publishing for the PreK-12 Market 2009-2010

May 15, 2009
196 Pages - Pub ID: CURP2041372
Attention: There is an updated edition available for this report.
Description Table of Contents Search Inside Report

Table of Contents


Methodology


Executive Summary


Chapter 1: Industry Size and Structure
Introduction
Tough Market Slows Growth Over Five Years
Instructional Materials Decline in 2008; Improvement Uncertain in 2009
Textbooks Maintain Position as Largest Segment
Print Supplements Show Weakness
Growth for State Tests Levels Off
Courseware Generates Growth, Modular Software Slips
Appeal of Manipulatives Persists
Books, Video and Periodicals
Electronic Media Continues to Advance
Houghton Mifflin Harcourt Tops Simba’s PreK-12 Publisher Index
HMH, Pearson & McGraw-Hill Dominate PreK-12 Publishing
Carnegie Sees Greatest Growth; LeapFrog Slides the Most
Operating Performance Captures the Spotlight
Expectations for Revenue Growth
M&A Activity Constricts in Scope
Indian Firms Penetrate U.S. K-12 from Textbooks to Technology
Exit Strategies in K-12
Quasi-Sales Through Distribution Agreements
Some Optimism for M&A in 2009


Table 1.1: U.S. Elementary & Secondary Education At-a-Glance
Table 1.2: 5-Year Sales Trends, 2003-2008
Table 1.3: Sales of Print and Electronic Media to the U.S. PreK-12 School Market, 2007-2009P
Table 1.4: Market Share of Media in U.S. Classrooms, 2009P
Table 1.5: Simba Information’s PreK-12 U.S. Publisher Index, 2007-2009P
Table 1.6: PreK-12 Mergers & Acquisitions Index, Jan. 2008-April 2009


Chapter 2: Enrollment and Demographics
Introduction
Public Enrollment vs. Private Enrollment
Fastest-Growing States for K-12 Enrollment
Fastest-Growing Counties for K-12 Enrollment
Growth Rates Vary Across Largest Districts
Schools Growing More Diverse
More Special Needs Students in Schools
Homeschool Enrollment Growing
Record-Breaking Births
Birth Rate Projected to Fall


Table 2.1: Total Public/Private Projected PreK-12 Enrollment, 2008-2017P
Table 2.2: Enrollment in Public and Private Schools, 2008-2017P
Table 2.3: States Experiencing Largest Enrollment Increases, 2008-2009 vs. 2007-2008
Table 2.4: 25 Counties with Largest Enrollment Increases, 2008-2009
Table 2.5: 25 Districts with Highest Number LEP/ELL Students
Table 2.6: 25 Districts with Highest Number IEP Students
Table 2.7: States Experiencing Largest Birth Increases
Table 2.8: Projected Number of Annual Births, 2008-2019


Chapter 3: Funding
Introduction
Title I Receives an Additional $10 Billion
School Improvement Grants
Tapping Special Education Funding
Technology Funding on the Rise
Longitudinal Data Systems to Expand
Funding at the State Level
Clouds in Large Adoption States
Impact of Stimulus Varies Across States
Average Per-Pupil Spending on Instructional Materials Is $257
Looking to Fiscal 2010


Table 3.1: Federal Education Appropriations, Fiscal 2008-2009P
Table 3.2: U.S. Dept. of Education Title I State Grant Allocations, 2008-2009
Table 3.3: School Improvement Grant Allocations, 2008-2009
Table 3.4: IDEA Funding
Table 3.5: Educational Technology Grant Allocations, 2008-2009
Table 3.6: Statewide Data System Grants, 2009
Table 3.7: Fiscal 2010 State Budget Outlook
Table 3.8: State Stabilization Funds
Table 3.9: Instructional Materials Expenditure by State


Chapter 4: Textbooks and Adoptions
Introduction
Textbook Sales Decline in 2008
Reading and Mathematics Lead Disciplines in Sales
Textbook Market: Adoption States and Open Territories
Elementary Sales Outpace Secondary Sales in 2007
2008 Should Have Been a Contender
Harcourt, Houghton Mifflin Combine to Lead 2008 Publisher Scorecard
Pearson, McGraw-Hill Titles Dominate K-5 Best-Sellers; HMH in 6-8
Forecast: Adoption Market Declines in 2009
California Reading
Language Arts in Florida
Math in Five States
Early Purchasing in 2009
2010 and Beyond
Texas OKs Science Standards


Table 4.1: Textbook Share of Instructional Media Used in U.S. Classrooms, 2007 vs. 2008
Table 4.2: Top 10 Disciplines for Elementary Textbooks, 2007
Table 4.3: Top 10 Disciplines for Secondary Textbooks, 2007
Table 4.4: Basal Sales, Adoption States vs. Open Territories, 2002-2007
Table 4.5: Elementary and Secondary Textbook Sales, Top 10 States, 2007
Table 4.6: Textbook Adoption States
Table 4.7: Simba Information’s Adoption Scorecard, 2008
Table 4.8: Simba’s Best-Selling Textbook Series, 2008
Table 4.9: California’s Adopted Reading K-8 Materials, 2009
Table 4.10: Publishers in Florida’s 2009 Language Arts, Literature and Music Adoption


Chapter 5: Supplementary Materials
Introduction
Electronic Supplementals More Attractive
Print Supplementals Still a Substantial Market
Trade Books and Magazines Maintain Niche
Science Drives Manipulative Market
Supplemental Publishers Have Ups and Downs
Deciding on Supplementals
Future of Supplementals


Table 5.1: Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2007-2009P
Table 5.2: Simba Information’s Supplemental Publisher Index, 2007-2009P


Chapter 6: Trends and Forecasts
Common Standards and State Tests
Digital Momentum
Tapping Open Resources
An Uncertain Market


Table 6.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2008-2012P


Company Profiles
American Education Corp.
Carnegie Learning
Curriculum Associates
EMC/Paradigm
Goodheart-Willcox
Haights Cross Communications
Houghton Mifflin Harcourt
Inspiration Software
LeapFrog
McGraw-Hill Education
Pearson Education
Peoples Education
Plato Learning
The Princeton Review
Questar Assessment
RD School & Educational Services
Renaissance Learning
Scholastic
School Specialty
Scientific Learning
Voyager Learning
888.297.4622
Int'l: +1.240.747.3091
Questions?
Contact a research specialist >

Related Reports
K-12 Technology Tools & Trends 2012
Simba Information's 2011 National Textbook Adoption Scorecard and 2012 Outlook
PreK-12 Learning Management Systems: A Market Overview
Related Newsletters
Electronic Education Report Newsletter
Educational Marketer Newsletter
Educational Marketer Free Trial
Privacy Policy    |    Terms and Conditions    |    Site Map    |    Return Policy    |    Press    |    Help FAQs
Copyright © 2010 Simba Information. All Rights Reserved.
A division of Market Research Group, LLC
5/21/2012 - 40
SSL
Contact Us: 888.297.4622 (U.S.)
or +1.240.747.3091 (Int'l)
Hours: Monday - Thursday: 5:30am - 7:00pm EST
Fridays: 5:30am - 6:00pm EST