Overview of the U.S. Comic Book & Graphic Novel Market 2010-2011

Sep 21, 2010
126 Pages - Pub ID: CURP2523144
Description Table of Contents Search Inside Report

Table of Contents


Methodology


Chapter 1: ”What a Story” The Who, What and Where of the Industry
Introduction
The Markets
The Direct Market
The Mass Market
The Audience
Gender, Age and Race
Education Level
Employment Status


Table 1.1: Comic Purchasing Population (U.S. Adults) by Gender
Table 1.2: Comic Purchasing Population (U.S. Adults) by Age Bracket
Table 1.3: Comic Purchasing Population (U.S. Adults) by Race
Table 1.4: Comic Purchasing Population (U.S. Adults) by Education Level
Table 1.5: Comic Purchasing Population (U.S. Adults) by Employment Status
Table 1.6: Comic Purchasing Population (U.S. Adults) by Household Income
Table 1.7: Comic Purchasing Population (U.S. Adults) by Marital Status


Chapter 2: ”I Have My Issues” Why Comic Books’ Best Days May Be Behind Them
Introduction
Bestsellers
Bestselling Issues
Bestselling Ongoing Series
Bestselling Limited Series
Bestselling Stand Alone Issues
Comic Book Sales Trends


Table 2.1: Top Comic Book Publishers in the Direct Market, July 2008-June 2010
Table 2.2: Top 20 Bestselling Comic Issues in the Direct Market, By Total Quantity Sold, July 2008-June 2010
Table 2.3: Top 20 Bestselling Comic Issues in the Direct Market, By Total Estimated Dollar Sales, July 2008-June 2010
Table 2.4: Top 20 Bestselling Ongoing Comic Series in the Direct Market, By Total Quantity Sold, July 2008-June 2010
Table 2.5: Top 20 Bestselling Comic Series in the Direct Market, By Total Estimated Dollar Sales, July 2008-June 2010
Table 2.6: Top 20 Bestselling Limited Comic Series in the Direct Market, By Total Quantity Sold, July 2008-June 2010
Table 2.7: Top 20 Bestselling Limited Comic Series in the Direct Market, By Total Estimated Dollar Sales, July 2008-June 2010
Table 2.8: Top 20 Bestselling Stand Alone Comic Issues in the Direct Market
Table 2.9: Comic Book Sales in the Direct Market, By the Month, July 2008-June 2010
Table 2.10: Comic Book Sales in the Direct Market, By Six-Month Intervals, July 2008-June 2010
Table 2.11: Comic Book Sales in the Direct Market, July 2008-June 2010


Chapter 3: ”Headline Material” Graphic Novel, The Industry’s Gem
Introduction
Bestsellers
Bestselling Publishers
Bestselling Market Titles
Bestselling Original Graphic Novels
Bestselling Compilations
Graphic Novels Sales Trends


Table 3.1: Top 10 Trade Book Categories by Consolidated Ranking, 2005-2009
Table 3.2: Top Graphic Novel Publishers in the Direct Market, July 2008-June 2010
Table 3.3: Top Bestselling Graphic Novels in the Mass Market, July 2008-June 2010
Table 3.4: Mass Market Graphic Novel Sales Trends, 2005-2009
Table 3.5: Top 20 Bestselling Original Graphic Novels in the Direct Market, By Total Quantity Sold, July 2008-June 2010
Table 3.6: Top 20 Bestselling Original Graphic Novels in the Direct Market, By Total Estimated Dollar Sales, July 2008-June 2010
Table 3.7: Top 20 Bestselling Compilations in the Direct Market, By Total Quantity Sold, July 2008-June 2010
Table 3.8: Top 20 Bestselling Compilations in the Direct Market, by Total Estimated Dollar Sales, July 2008-June2010
Table 3.9: Comic Purchasing Population (U.S. Adults) Book Purchasing Habits
Table 3.10: Graphic Novel Sales in the Direct Market by the Month, July 2008-June 2010
Table 3.11: Graphic Novel Sales in the Direct Market by Six-Month Intervals, July 2008-June 2010
Table 3.12: Graphic Novel Sales in the Direct Market, July 2008-June 2010


Chapter 4: ”Wobbly Floors” Manga’s burst Bubble
Introduction
Bestsellers
Bestselling Publishers
Bestselling Mass Market Titles
Bestselling Volumes
Bestselling Ongoing Series
Bestselling Limited Series
Bestselling Stand-Alone Volumes
Manga Sales Trends


Table 4.1: Top Manga Publishers in the Direct Market, July 2008-June2010
Table 4.2: Top Bestselling Manga Volumes in the Mass Market, July 2008-June 2010
Table 4.3: Top 20 Bestselling Manga Volumes in the Direct Market, By Total Quantity Sold, July 2008-June 2010
Table 4.4: Top 20 Bestselling Manga Volumes in the Direct Market, By Total Estimated Dollar Sales, July 2008-June 2010
Table 4.5: Top 20 Bestselling Ongoing Manga Series in the Direct Market, By Total Quantity Sold, July 2008-June 2010
Table 4.6: Top 20 Bestselling Ongoing Manga Series in the in the Direct Market, By Total Estimated Dollar Sales, July 2008-June 2010
Table 4.7: Top 20 Bestselling Limited Manga Series in the Direct Market, By Total Quantity Sold, July 2008-June 2010
Table 4.8: Top 20 Bestselling Limited Manga Series in the Direct Market, by Total Estimated Dollar Sales, July 2008-June2010
Table 4.9: Top 20 Bestselling Stand-Alone Manga Volumes in the Direct Market, by Total Quantity Sold, July 2008-June2010
Table 4.10: Top 20 Bestselling Stand-Alone Manga Volumes in the Direct Market, by Total Estimated Dollar Sales, July 2008-June2010
Table 4.11: Manga Sales in the Direct Market by Six-Month Intervals, July 2008-June 2010
Table 4.12: Manga Sales in the Direct Market by the Month, July 2008-June 2010
Table 4.13: Manga Sales in the Direct Market, July 2008-June 2010


Chapter 5: ”Setting Up A New Life” Obstacles, Trends and the Digital Publishing Realm
Introduction
Surging Costs and Prices
The Incredibly Shrinking Audience
People Aren’t Going to The Movies Either
Too Many Books Not Enough Value
A Distribution Monopoly
Going Digital: Opportunities for Publishers and Pirates


Table 5.1: Average Price Top 300 Bestsellers, July 2008-June 2010
Table 5.2: Effects of Editorial Events on Unit Sales
Table 5.3: Effects of Select Movies on Unit Sales of Pivotal Titles
Table 5.4: The Dark Tower Series (Marvel) Unit Sales
Table 5.5: Poll: What are Your Digital Comics Buying Habits Today?


Chapter 6: Forecast and Conclusions
Introduction
Comic Books
Graphic Novels
Manga
Recommendations


“Like No One Else” Profiles of Leading Publishers
Dark Horse Comics
DC Entertainment, Inc.
Digital Manga, Inc.
IDW Publishing
Image Comics, Inc.
Marvel Entertainment, LLC
Random House, Inc.
Tokyopop Group
Viz Media, LLC
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