Independent Yellow Pages Publishers 2010: Forecast & Analysis : Simba Information

Independent Yellow Pages Publishers 2010: Forecast & Analysis

Jul 19, 2010
110 Pages - Pub ID: CURP2523121

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Table of Contents

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Table of Contents
Methodology
Executive Summary
Chapter 1: Overview of the Independent Yellow Pages Market: Introduction and Definitions; A Busy Time for the Independents and the Industry; Total Advertising and Yellow Pages Advertising; Usage Numbers Decline Slightly; Mergers and Acquisitions Remain Flat in 2008 Through Early 2010; The Expansion Slows: Start-Up Markets; Litigation in the Yellow Pages Industry; The Ticking Time Bomb Partially Defused; Table 1.1: Statistical Summary of the Yellow Pages Industry, 2004-2009; Table 1.2: Revenue Growth in All U.S. Advertising Media, 2007-2010P; Table 1.3: Yellow Pages’ Share of the U.S. Advertising, 2000-2010P; Table 1.4: Yellow Pages References, 2006-2014P; Table 1.5: Yellow Pages References, Top Headings, 2009; Table 1.6: Financial Size of Selected Yellow Pages Acquisitions, 2008-2010; Table 1.7: Financial Size of Selected Historical Yellow Pages Acquisitions, 1988-2007; Table 1.8: Selected Start-Ups, 2007-2009; Table 1.9: Select Yellow Pages Industry Lawsuits, 1983-2007; Table 1.10: Nondurable Goods Generated in Municipal Waste Stream, 1990-2008; Table 1.11: Nondurable Goods Discarded in Municipal Waste Stream, 1990-2008
Chapter 2: Independent Publishers—The Ever-Strengthening Segment: Introduction; The Size of the Independent Yellow Pages Market; Yellow Pages Advertising Rates; National Ad Revenue; Employment; Selling Costs and Printing Costs; Table 2.1: Yellow Pages Growth Rates, 1995-2012P; Table 2.2: Yellow Pages Revenue by Publisher Category, 1996-2012P; Table 2.3: Yellow Pages Market Share by Type of Publishers, 1996-2012P; Table 2.4: RBOC Yellow Pages Revenue, 2007-2010P; Table 2.5: Leading Independent Publishers Revenue, 2008-2010P; Table 2.6: DHC Rates, CPMs in 25 Top Directories by RBOC Publishers; Table 2.7: DHC Rates, CPMs in 16 Select Independent Directories; Table 2.8: National Advertising Revenue, Leading Independents, 2009E; Table 2.9: Total Employees vs. Sales Staff, Leading Independents, 2009; Table 2.10: Revenue per Sales Rep, Leading Independents, 2009; Table 2.11: Revenue per Employee, Leading Independents, 2009; Table 2.12: Revenue per Book, Leading Independents, 2009; Table 2.13: Revenue per Title, Leading Independents, 2009; Table 2.14: Selling Costs, Leading Independents, 2009; Table 2.15: Printing Costs, Leading Independents, 2009
Chapter 3: Competitive Markets and Consolidation: Introduction; Taking the National Route; The Metro Markets; A Look at the Top Three Publishers; Table 3.1: Largest U.S. Yellow Pages Directory Publishers, 1999; Table 3.2: Largest U.S. Yellow Pages Directory Publishers, 2009; Table 3.3: Print, Internet Share of Yellow Pages Metro Markets, 2008-2011P; Table 3.4: Simba's Top 20 Metro Markets, 2005-2009; Table 3.5: Yellowbook, Key Statistics 2009; Table 3.6: Yellow Book, Historical Highlights; Table 3.7: Yellowbook’s Top 10 Directories 2009; Table 3.8: White Directory, Key Statistics 2009; Table 3.9: White Directory Publishers Historical Highlights; Table 3.10: Valley Yellow Pages Key Statistics, 2009; Table 3.11: Valley Yellow Pages, Historical Highlights; Table 3.12: Valley's Top 10 Directories 2009
Chapter 4: Forecast and Conclusions: Market Forecast; Table 4.1: Yellow Pages Revenue Growth by Publisher Category, 1996-2012P; Table 4.2: Yellow Pages Market Share by Type of Publisher, 1996-2012P; Table 4.3: Market Share, Independent Publishers vs. Telco Publishers, 2009; Table 4.4: Market Share, Independent Publishers vs. Telco Publishers, 2012
Chapter 5: Profiles of Leading Independent Publishers: Ambassador Media Group; Hagadone Directories; Names and Numbers; Ogden Directories; Phone Directories Co.; User-Friendly Phone Book; Valley Yellow Pages; White Directory Publishers; Yell Group