College Publishing Market Forecast 2011-2012 : Simba Information

College Publishing Market Forecast 2011-2012

Nov 3, 2011
157 Pages - Pub ID: CURP6059459

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Table of Contents

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Table of Contents
Methodology
Executive Summary
Chapter 1: Size and Structure: Introduction; College Books Account for 27% of Book Publishing Universe; Key Media in the College Classroom; Top 10 Publishers Account for 84% of College Market; Table 1.1: Growth in College Textbook Net Sales, 2000-2010 CAGR=7%; Table 1.2: Domestic College Instructional Materials Sales in Comparison to Other Publishing Categories, 2008-2010; Table 1.3: New Textbooks vs. Used Textbooks in the U.S., 2009-2011P; Table 1.4: Share of Media Used in U.S. College Classrooms, 2011P; Table 1.5: Average Textbook Price Comparison, New vs. Used, Academic Years, 2006-2010; Table 1.6: Simba Information’s College Publisher Index, 2009-2010
Chapter 2: Enrollment: Overview; Enrollment by Age; Enrollment by Gender; Diversity on the Campus; Full-Time vs. Part-Time Enrollment Changes; Public vs. Private Enrollment; Degree Distribution Shifts; Where the Students Will Come From; Table 2.1: Total Enrollment in Higher Education, 1994-2019P; Table 2.2: College Enrollment by Age, 1994-2019P; Table 2.3: Total Enrollment in Higher Education by Gender, 1994-2019P; Table 2.4: U.S. Enrollment Numbers by Race, 1994-2019P; Table 2.5: Total Higher Education Enrollment by Enrollment Status, 1994-2017P; Table 2.6: Fall 2009 Enrollment by Institutional Type; Table 2.7: Degrees Conferred, 1994-2019P; Table 2.8: Public High School Graduates, 2007-2008; Table 2.9: Public High School Graduates, 2017-2018P
Chapter 3: Funding: Introduction; Tuition and Total Cost; Aid makes a Difference; Various Financing Options Available; Federal Government Addresses Affordability; Pell Grants Important Part of Federal Funding; More Focus on Community College; States Face Financial Issues; Table 3.1: Average Tuition and Fee Charges; Table 3.2: Higher Education Financial Aid, 1998-1999, to 2009-2010; Table 3.3: Estimated Federal Aid for Post-Secondary Education, 2012E; Table 3.4: Higher Education Programs FY2010-2012P; Table 3.5: State Appropriations to Higher Education, FY2009-2011
Chapter 4: Textbooks: Introduction; eTextbooks Expand of Format Offerings; Open Educational Resources Jockey for Position; Ten Publishers Command 69.2% of New Units Sold; Math Course Accounted for the Most Textbook Sales in 2010; Most Improved Vacational-Tech, Greatest Drop: Museum Studies; In 9 Leading Disciplines, Pearson Holds Leadership in 7; Table 4.1: New and Used Book Sales at College Retail, 2008-2010; Table 4.2: Reed College iPad Pilot Findings; Table 4.3: Book Sales: New, Used and eTexts, 2009-2011P; Table 4.4: Leading Publishers by New Units, 2010 vs. 2009; Table 4.5: Top 20 Disciplines for Textbook Sales, 2010 vs. 2009; Table 4.6: Unit Sales Patterns, 2010; Table 4.7: Mathematics - Leading Publishers, 2010; Table 4.8: English - Leading Publishers, 2010; Table 4.9: Biological Sciences - Leading Publishers, 2010; Table 4.10: Psychological - Leading Publishers, 2010; Table 4.11: Education - Leading Publishers, 2010; Table 4.12: Accounting - Leading Publishers, 2010; Table 4.13: History - Leading Publishers, 2010; Table 4.14: Foreign Languages and Literature - Leading Publishers, 2007; Table 4.15: Chemistry - Leading Publishers, 2010
Chapter 5: Multimedia Materials: Introduction; Technology Market Expanding; Cengage Learning Probes Market with mind Tap; McGraw-Hill Invests in Technology; Wiley looks for Stronger Tech Component; Pearson, Blackboard Take a Page from OER and Tap the Cloud; Mobile Moves onto Campuses; Table 5.1: Multimedia Market Share, 2009-2011P
Chapter 6: Marketing & Distribution: Overview; What Students Pay; What Textbooks Cost; College Stores Still First Stop; Online Purchasing of Materials Grow; Social Media has an Impact; Used Texts: Wanted, but Limited; Textbook Rental Options on the Rise; Drivers Toward Digital Content; Learning Management Systems Play a Role; EReaders and Apps; Digital Licensing Programs Launch; Digital Licensing Pricing Being Worked Out; Table 6.1: Total College Store Market; Table 6.2: Increase in Median Sales Made Online
Chapter 7: Forecast and Conclusions: Overview; Mobile and Modular; Multimedia Materials Show Growth; Table 7.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2010-2014; Table 7.2: Sales Forecast of E-Textbooks, 2010-2014
Profiles of Leading College Textbook Distributors and Retailers: Barnes & Noble College Booksellers; Blackboard; Cengage Learning; Chegg.com; Follett Corp.; McGraw-Hill Education (The McGraw-Hill Cos. Inc.); Nebraska Book Co.; Pearson Education; John Wiley & Sons