Children's Publishing Market Forecast 2010 : Simba Information

Children's Publishing Market Forecast 2010

Sep 30, 2009
172 Pages - Pub ID: CURP2088295

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Table of Contents

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Table of Contents
Methodology
Executive Summary
Chapter 1: Overview of the U.S. Children’s Book Market and Buyer Demographics: Introduction; Who Are the Buyers?; Girls Are Still Reading More Than Boys; Table 1.1: Who Is Buying Most of the Children’s/YA Titles in Your Store?; Table 1.2: Overview of Book Purchasing Population (U.S. Adults), Adults Who Have Purchased Children’s Books; Table 1.3: Overview of Book Purchasing Population (U.S. Adults), Buyer Overview Spring 2007/Winter 2009; Table 1.4: Overview of Book Purchasing Population (U.S. Adults) with No Children in Household vs. One or More; Table 1.5: Overview of Book Purchasing Population (U.S. Adults) with One or More Children in Household; Table 1.6: Overview of Book Purchasing Population (U.S. Adults) Buying Books as Gifts; Table 1.7: Describe the Gender Mix of Children’s/YA Book Buyers at Your Store 15
Chapter 2: Trends in Children’s Book Publishing: Introduction; Children and Young Adults Are Reading Less; The Role of the Internet, Electronic Components Still Evolving; Series Still Rising; Series Case Study: Harry Potter; Fewer Authors Responsible for More Books; Trade Paperback Still Gaining Favor; Motion Picture Tie-Ins; Retailers and Publishers Relationships and Influence Changing; Teen Book Market Growth Outpacing Young Children’s; Table 2.1: Growth of Juvenile Trade vs. Adult Trade; Table 2.2: Bookstores Compare the First-Half Performances of Adult Trade and Juvenile, 2009 vs. 2008; Table 2.3: Percentage of Children Who Read Almost Every Day for Fun; Table 2.4: Frequency with Which Children Read Books for Fun, by Age; Table 2.5: Frequency with Which Children Read Books for Fun; Table 2.6: Percentage of Children Who Read a Book the Previous Day; Table 2.7: Percentage of Time Spent Reading While Using Other Media; Table 2.8: Growth of Series in Title Output as a Percentage of Total Books Published, 2004-2009; Table 2.9: NYT/USA Today Children’s Bestsellers, July 2007-June 2008; Table 2.10: NYT/USA Today Children’s Bestsellers, July 2008-June 2009; Table 2.11: Scholastic Revenue, FY2000-2008; Table 2.12: Average Bestselling Titles per Author; Table 2.13: What Format of Children’s/YA Has Been a Particularly Strong Performer in the First Half of 2009 vs. 2008?; Table 2.14: What Format of Children’s/YA Has Been a Particularly Weak Performer in the First Half of 2009 vs. 2008?; Table 2.15: How Would You Rate the Following Formats of Children’s Books in Terms of How They Sell?; Table 2.16: Top 20 Books to Movies, 2002-2008; Table 2.17: Children’s Titles on Weekly Bestseller Lists (NYT, USA Today); Table 2.18: When Looking at Children’s and Young Adult Titles Separately, How Would You Say Your Business Is Trending?; Table 2.19: What Age Range Are Your Most Successful Children’s/YA Titles Found?
Chapter 3: Leading Authors, Books and Imprints: Introduction; New York Times Series Bestsellers; USA Today Bestsellers; Composite Analysis of USA Today and New York Times Lists; Comparing Parent Publishers: Total Bestsellers and Weeks per Title; Table 3.1: No. of New Children’s/YA Titles Appearing on NYT & USA Today Bestseller Lists, July 2006-June 2009; Table 3.2: Top 20 New York Times Series, July 2008-June 2009; Table 3.3: Top 20 New York Times Series Authors, July 2008-June 2009; Table 3.4: Top New York Times Series Imprints, July 2008-June 2009; Table 3.5: Top 20 USA Today Bestsellers, July 2008-June 2009; Table 3.6: Top 20 USA Today Authors, July 2008-June 2009; Table 3.7: Top 20 USA Today Imprints, July 2008-June 2009; Table 3.8: Top 20 Authors, July 2008-June 2009; Table 3.9: Top 20 Authors, July 2007-June 2008; Table 3.10: Top 20 Imprints, July 2008-June 2009; Table 3.11: Leading Children’s Book Publishers, Two-Year Comparison, July 2007-June 2009; Table 3.12: Comparison of Publishers, July 2008-June 2009
Chapter 4: Market Sizing and Forecasts: Introduction; Leading Children’s Publishers; Revenue Trends; Valuation Trends; Size of the Children’s Publishing Market; Leading Children’s Publishers by Revenue; First-Half Comparisons, 2008 vs. 2007; Forecast for Balance of 2009 and Beyond; Table 4.1: Harry Potter-Only Revenue, Scholastic; Table 4.2: Revenue Growth, Children’s Trade Book Market, 2007-2011P; Table 4.3: Leading Children’s Publishers, 2007-2011P; Table 4.4: AAP Results: Children’s/YA Category Net Sales; Table 4.5: AAP Results: Children’s/YA Category Returns
Chapter 5: Category Trends: Introduction; The Top Categories; USA Today Bestseller Data; Children’s Titles vs. All Titles Released; Children’s/YA Category Analysis; Action & Adventure; Animals; Family & Relationships; Fantasy; Graphic Novel; History; Horror; Horror & Ghost; Humor; People & Places; Religion; Schools & Education; Science Fiction; Social Issues; Social Science; Format Trends; Table 5.1: Leading Children’s Book Categories by No. of Bestselling Titles, July 2007-June 2008; Table 5.2: Leading Children’s Book Categories by No. of Bestselling Titles, July 2008-June 2009; Table 5.3: Leading USA Today Children’s Book Categories by No. of Bestselling Titles, July 2008-June 2009; Table 5.4: New Children’s/YA Titles vs. All New Titles Released, 2004-2008; Table 5.5: Select Category Ratings, Six-Year Overview; Table 5.6: Action & Adventure Bestseller Performance; Table 5.7: Vital Statistics - Action & Adventure; Table 5.8: Animals Bestseller Performance; Table 5.9: Vital Statistics - Animals; Table 5.10: Family & Relationships Bestseller Performance; Table 5.11: Vital Statistics - Family & Relationships; Table 5.12: Fantasy Bestseller Performance; Table 5.13: Vital Statistics - Fantasy; Table 5.14: Graphic Novel Bestseller Performance; Table 5.15: Vital Statistics - Graphic Novel; Table 5.16: History Bestseller Performance; Table 5.17: Vital Statistics - History; Table 5.18: Horror Bestseller Performance; Table 5.19: Vital Statistics - Horror; Table 5.20: Horror & Ghost Bestseller Performance; Table 5.21: Vital Statistics - Horror & Ghost; Table 5.22: Humor Bestseller Performance; Table 5.23: Vital Statistics - Humor; Table 5.24: People & Places Bestseller Performance; Table 5.25: Vital Statistics - People & Places; Table 5.26: Religion Bestseller Performance; Table 5.27: Vital Statistics - Religion; Table 5.28: Schools & Education Bestseller Performance; Table 5.29: Vital Statistics - Schools & Education; Table 5.30: Science Fiction Bestseller Performance; Table 5.31: Vital Statistics - Science Fiction; Table 5.32: Social Issues Bestseller Performance; Table 5.33: Vital Statistics - Social Issues; Table 5.34: Social Science Bestseller Performance; Table 5.35: Vital Statistics - Social Science; Table 5.36: Total Juvenile Hardcover Titles Published, 2003-2008; Table 5.37: Total Juvenile Softcover Titles Published, 2003-2008; Table 5.38: Class Share of E-Book Bestsellers, 2008-2009
Chapter 6: Distribution and Retail Sales: Introduction; Where Books Are Being Purchased; Children’s/YA Through the Lens of Bookstores; Mass Merchandisers and Children’s Book Retailing; Performance and Outlook of the Big Three Chains; Profit Margins at the Big Three Chains; Superstores and Small Format Store Closings; Online Bookselling; Book Clubs, Fairs and Direct-to-Consumer Sales; Table 6.1: Overview of Book Purchasing Population (U.S. Adults), Sales Channel Trends; Table 6.2: Number of Physical Stores, Big Three vs. Big Box; Table 6.3: What % of Your Business Is Comprised of Children’s/YA Sales?; Table 6.4: What % of Harry Potter and the Deathly Hallows Buyers Bought Another Book at the Same Time?; Table 6.5: How Effective Are the Following Children’s/YA Promotional Efforts?; Table 6.6: Bestselling Children’s Books at Select Retail Store Web Sites, 2009; Table 6.7: Revenue Growth, Leading Bookstore Chains, Fiscal 2004-2008; Table 6.8: Growth in Superstore Sales, Major Retail Chains, 2004-2008; Table 6.9: Big Three Bookstore Chains Operating Performance, 2004-2008; Table 6.10: Number of Superstore Outlets, 2003-2008; Table 6.11: Revenue of Leading Online Booksellers, 2004-2008; Table 6.12: Overview of Book Purchasing Population (U.S. Adults), Channel by Type of Book Buyer
Chapter 7: Forecasts and Conclusions: Conclusions; Other Recommendations; Table 7.1: Things Parents Have Done in Relation to Child’s Reading Habits; Table 7.2: Revenue Growth, Children’s Trade Book Market, 2006-2010P
Profiles of Leading Children’s Book Publishers: Candlewick Press; Disney Publishing Worldwide; Hachette Book Group; HarperCollins Publishers; Houghton Mifflin Harcourt; Macmillan; Penguin Group (USA); Random House; Scholastic Corp.; Simon & Schuster