Analysis of educational publishing for levels PreK-12, higher education and post-secondary, and professional development, including focus on key industry trends and specific subjects.
Our education market intelligence offerings include in-depth, off-the-shelf reports and a bi-monthly newsletter that reports on everything from:
what states and school districts are requiring in their textbooks
the ongoing shift from print to digital learning
the use of new educational technologies in the classroom
social and cultural trends impacting teachers
the latest financial and strategic news from leading educational publishers and other companies in the industry
What is the education market size?
Sales of print and digital instructional media for the US PreK-12 school market totaled $10 billion in 2022 following strong growth in 2020 and 2021 as schools adapted to remote and hybrid learning environments. Growth is expected to moderate somewhat as schools settle into new patterns.
Online Tutoring has soared from about a $477 million industry in 2012 to roughly a $1.5 billion industry in 2021. Only a few major educational publishers are deeply engaging this arena, which continues to provide good opportunities.
Sales of digital social and emotional learning (SEL) materials, which include videos and gaming, are gaining an edge over physical materials such as journals, workbooks, emotion tracking stickers, charts, and project-based kits.
Supplementary resources downloaded from the internet are favored by teachers in classroom instruction, but researchers question these materials' quality and effectiveness.
Potential challenges to books that contain content targeted by various political movements are leading publishers to prepare by creating task forces, reexamining their ethics and mission, inventorying vulnerable texts, and knowing the legal options available to them.
Stay abreast of these trends and more with The Education Market Advisor, Simba’s bi‑monthly newsletter.
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