Educational Marketer Newsletter

E-book readers are stirring up more than competition between print and electronic formats for books; readers already have begun disrupting traditional distribution models for college textbooks.

“If we don’t develop a (digital) strategy, we become the target of that new business model,” Mark Nelson, digital content strategist for the National Association of College Stores (Oberlin, Ohio) and vice president for strategy and development, NACS Media Solutions, said at CAMEX, the annual college store conference and trade show earlier this month.

Digital definitely was the buzzword at the conference, and a sense of urgency at times wafted through discussions of the future of college stores in the digital era.

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