From the pages of the ... Book Publishing Report NewsletterApril 2010, Vol. 35, No. 4Retailer Watch: The Trickle-Away Effect in Action The expansion of the e-book market hasn’t been without it’s problems, and as we’ve seen in the AAP’s recent estimates of 2009 total book sales: e-books are estimated to have reached $313 million in 2009, while the entire book market hit $23.9 billion that year; a full $400 million less than estimates of total sales in 2008. It doesn’t take a third grader to understand the growth in e-books isn’t making up for the losses in print. There is a reason it’s called a ‘digital revolution’ rather than a ‘digital bloodless coup.’ The number of e-book consumers rose by about 6,000 consumers a day in 2009, according to Simba’s Trade E-Book Publishing 2010 report. Intelligence from Simmons Market Research Bureau shows the number of print book buyers rose by even more during the year. But where the two consumers overlap is subject to controversy.
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