Trends in Trade Book Retailing 2011

Aug 25, 2011
126 Pages - Pub ID: CURP6059304
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Recent news in book retailing has stunned most observers of the publishing world, but Simba Information and the buyers of the Trends in Trade Book Retailing series have been ahead of the curve: this report series, now in its third year, has long predicted the challenges of Borders Group and other retailers and documented the price wars long before the first shot was fired.

Trends in Trade Book Retailing 2011 compiles national data on who is buying books and e-books, what they're buying and where they’re buying them, as well as detailed overviews of the major channels, how their market share is trending, and what outside factors are affecting each. The report provides a “scorecard” for each channel—bookstores, the Internet, book clubs, and “other”—and a demographic overview of the average consumer.

The report exhibits a trend unique to bookstores, which "subsidize" the e-book market by acting as a book showroom for nearly 10% of U.S. adults.

Simba compiled trusted nationally representative data from Experian Simmons for this analysis. The four channels are also ranked by the estimated number of customers, what formats they buy, and how many titles the consumers purchase and how things are trending in each channel now that e-books are part of the equation.

With the book retailing segment as challenged as it is, no publisher, retailer, or industry analyst can afford not to have this vital tool.

Table of Contents
Methodology
Chapter 1: Introduction
Introduction


Chapter 2: Channel Trends & Demographics
Introduction
Estimated Size of the Book Market (Retail Level)
Book Consumption Trends
The Four Channels
Other Trends in Book Retailing
Demographic Data and the Channels
Gender
Age
Race
Region and Metro Markets
Education Level
Employment Status
Profession
Individual & Household Income
Marital Status
No. of People in Household
No. of Children in Household
Age of Children in Household
Type and Value of Residence


Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers Who Did/Did Not Buy a Book in Previous 12 Months
Table 2.2: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends
Table 2.3: Overview of Book Purchasing Population (U.S. Adults): Buying Books as Gifts
Table 2.4: Overview of Book Purchasing Population (U.S. Adults): Customer Trends
Table 2.5: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends
Table 2.6: Overview of Book Purchasing Population (U.S. Adults): The Channels Crossed Against Themselves
Table 2.7: Overview of Book Purchasing Population (U.S. Adults): Channel Allocations: Type of Book Purchased
Table 2.8: Overview of Book Purchasing Population (U.S. Adults): Channel Allocation: No. of Hardcover Books Purchased
Table 2.9: Overview of Book Purchasing Population (U.S. Adults): Channel Allocation: No. of Paperback Books Purchased
Table 2.10: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Gender
Table 2.11: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Age
Table 2.12: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Race
Table 2.13: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Region
Table 2.14: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Metro Market
Table 2.15: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Education Level
Table 2.16: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Employment Status
Table 2.17: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Profession
Table 2.18: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Individual Income
Table 2.19: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Household Income
Table 2.20: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Marital Status
Table 2.21: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by No. of People in Household
Table 2.22: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Age of Children in Household
Table 2.23: Overview of Book Purchasing Population (U.S. Adults): Channel Allocation by Children/No Children in Household
Table 2.24: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Type of Residence
Table 2.25: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Value of Residence


Chapter 3: Bookstore Performance and Challenges
Introduction
The Importance of Bookstores Over Other Channels
Bookstore Trends
Superstores and Small-Format Store Closings
Performance and Outlook of the Big Three Chains
Barnes & Noble
Borders Group
Books-A-Million
Operating performances at the Big Three Chains
Independent Booksellers and Small Chains


Table 3.1: Bookstore Users: Key Statistics and Demographics
Table 3.2: Bookstore ONLY Users: Key Statistics and Demographics
Table 3.3: Number of Superstore Outlets, 2006-2010
Table 3.4: Borders Stores Outlets by State
Table 3.5: Leading Bookstore Chains Revenue Growth, 2006-2010
Table 3.6: Growth in Superstore Sales, Major Retail Chains, 2006-2010
Table 3.7: Big Three Bookstore Chains Operating Performance, 2006-2010
Table 3.8: Who is The Most Common/Least Common Customer at Your Sore?
Table 3.9: Tools Used by Independent Bookstores, 2010
Table 3.10: Independent Bookstores and E-Books
Table 3.11: How was the first four months of 2010 at your store compared to the same period 2009?
Table 3.12: How was the first four months of 2011 at your store compared to the same period 2010?


Chapter 4: Internet Retailing and Digital Distribution
Introduction
Amazon.com
The Big Three
eBay and the Purveyance of Used Books
E-Books
Online Book Buyer Characteristics
Online ONLY Book Buyer Characteristics


Table 4.1: Amazon’s Net Sales and Total Media Sales Growth, Q12007-Q42010
Table 4.2: Amazon’s Media Sales vs Electronic Sales as a Percentage of Total Sales, 2007-2010
Table 4.3: Amazon Users and Books
Table 4.4: Amazon and Cross Channel Book Purchasing
Table 4.5: Amazon and Multiple Book Buyers
Table 4.6: Amazon Users and E-Book Devices
Table 4.7: Revenue of Leading Online Booksellers, 2006-2010
Table 4.8: Impact of Fee Reduction on eBay Book Auctions
Table 4.9: Devices Used to Read E-Books, 2008-2010
Table 4.10: Online Book Buyers; Key Statistics and Demographics
Table 4.11: Online ONLY Users: Key Statistics and Demographics


Chapter 5: The Growth of Non-Bookstore Retailers and
Their Impact
Introduction
Overview of ‘Other’ Buyers


Table 5.1: Number of Stores, Big Three vs. Big Box
Table 5.2: Price Comparison of the Top 10 Bestselling Books at Select Stores, July 2011
Table 5.3: “Other” Users: Key Statistics and Demographics


Chapter 6: Consumer Psychographics
Introduction


Table 6.1: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of the Internet By Channel, Any Agree
Table 6.2: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of the Internet, By Channel (Continued)
Table 6.3: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Television, By Channel
Table 6.4: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Advertising, By Channel
Table 6.5: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Shopping, By Channel
Table 6.6: Overview of Book Purchasing Population (U.S. Adults): Impulse Shopping Habits, By Channel


Chapter 7: Conclusions and Recommendations
Introduction
Recommendations


Chapter 8: Channel Profiles
Introduction


Table 8.1: Book Club Users: Key Statistics and Demographics
Table 8.2: Book Store Users: Key Statistics and Demographics
Table 8.3: Book Store ONLY Users: Key Statistics and Demographics
Table 8.4: Online Book Buyers: Key Statistics and Demographics
Table 8.5: Online ONLY Users: Key Statistics and Demographics
Table 8.6: “Other” Users: Key Statistics and Demographics


Profiles of Leading Booksellers
Amazon.com
Barnes & Noble
Books-A-Million
Borders Group

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