Publishing for the PreK-12 Market 2009-2010 from Simba Information is the premier source for expert analysis on the highly competitive $8.3 billion PreK-12 school market, where new business dynamics are changing the demand for traditional print and digital curriculum products in a market climate that continues to stress raising student achievement to keep students competitive in 21st century skills.

A new administration in Washington, D.C. and an economy in turmoil require the most up-to-date business information and market trends for a complete view of the U.S. school market—all available from Simba Information in a single-source format in this completely updated report.

Use Publishing for the PreK-12 Market 2009-2010 to evaluate the trends affecting the industry, assess market opportunities, benchmark performance among market leaders, and develop a realistic, effective strategy for maximum short- and long-term growth.

Topics include:

• Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, magazines, video and trade books.
• Drivers of segment growth
• Impact of emergent technologies
• Simba Information’s exclusive Textbook Adoption Scorecard and outlook
• Leading publishers by market segment
• Market landscape changes in policy, enrollment and funding
• The impact of key mergers and acquisitions
• Market segment projections through 2012
• Detailed company profiles of leading instructional materials providers

Publishing for the PreK-12 Market 2009-2010 is an essential market intelligence tool for publishers, technology providers, editors, marketing, business development, sales and investment professionals who need to understand the business strategies currently driving the educational publishing industry.

Additional Information

Stamford, Conn. - May 14, 2009 - The school market will continue to be challenging in 2009 for publishers and providers of instructional materials, with the market for educational materials projected to decline 4.3% to $8.3 billion, according to new research from media industry forecast and analysis firm Simba Information.

Simba’s most recent strategic market report, Publishing for the PreK-12 Market 2009-2010, examines the challenging dynamics of the school market, providing insight and key guideposts for navigating uncertain market waters, including:

• Student enrollment projections and geographical patterns;
• Federal funding opportunities;
• State and local spending outlooks;
• Market conditions for digital products and services, textbooks and tests.

“Simba believes the federal stimulus funding and budget allocations will inject much-needed help to cash-strapped school districts that will thaw frozen spending on educational materials, but the full effect of this boost is unlikely to be realized until 2010 or even 2011,” said Kathy Mickey, senior analyst and managing editor of the Education Group at Simba. “The slowdown in the national economy shut down most school spending on instructional materials in mid-2008, resulting in an estimated 2.7% industry decline to $8.6 billion in 2008.”

The Simba school publishing market report has become an annual benchmark for taking the pulse of the market for instructional materials, and the most recent report provides new insight into key market segments—textbooks, courseware and other supplemental materials.

In Publishing for the PreK-12 Market 2009-2010, Simba also provides exclusive analysis of how leading publishers and providers of instructional materials and services are positioning themselves to take advantage of the opportunities in the highly competitive market—from textbook adoptions to intervention, special education and whole school improvement.

Publishing for the PreK-12 Market 2009-2010 contains detailed profiles of 20 publishers that play a leading role in supplying instructional materials to schools. Additional information about the report, and how to order it, can be found at www.simbainformation.com.