Publishing for the PreK-12 Market 2008-2009 is the latest edition of Simba’s flagship market intelligence report for the U.S. educational publishing industry.

Publishing for the PreK-12 Market 2008-2009 provides expert analysis on the current state of the highly competitive $9 billion market for PreK-12 instructional materials, including the demand for resources that produce proven student achievement results, the blending of print and technology for delivery of curriculum materials, and the exciting merger and acquisitions market.

The latest edition of Publishing for the PreK-12 Market 2008-2009 contains all the valuable strategic information leaders in the educational publishing market have come to rely on year after year:

• Simba’s in-depth analysis of market size by media segment: Textbooks, courseware, supplemental materials, tests, manipulatives, magazines, video and trade books, including how and why the strongest segments performed as well as they did.

• Profiles of 22 leading educational publishers and instructional materials providers, with updated financials and discussion of current strategic initiatives for each company.

• Simba’s signature forecasts for market growth and informed insights on which segments will drive and hamper market expansion and which publishers will benefit most.

• Fresh analysis and perspective about critical trends facing educational publishers today, including funding cuts, buying patterns in adoption states versus open territories, the impact of No Child Left Behind legislation on instructional materials and testing requirements, the upswing in homeschool enrollment, the growing demand for supplementary materials, and much, much more.

In addition, Publishing for the PreK-12 Market 2008-2009 offers an inside look into key mergers and acquisitions in the education market, revenue and market share rankings of leading instructional materials providers, demographics, public versus private school enrollment, computer access in schools, use of whiteboards and clickers, and more.

We include detailed strategic and financial profiles of companies such as Carnegie Learning, Curriculum Associates, Educational Testing Service, EMC/Paradigm, Goodheart-Willcox, Haights Cross Communications, Houghton Mifflin Harcourt, Inspiration Software, Kaplan, LeapFrog, McGraw-Hill Education, Pearson Education, Peoples Education, Plato Learning, The Princeton Review, Questar Assessment, RD School & Educational Services, Renaissance Learning, Scholastic, School Specialty, Scientific Learning and Voyager Learning.

Simba takes a measured approach to developing its market size and forecast figures, and presents its findings in a no-nonsense fashion. Our clients can count on the objectivity and accuracy of our numbers and analysis—whether they’re preparing a strategic presentation, benchmarking their company’s performance against that of their competitors, or seeking out an acquisition, a new partnership or an alliance.

Publishing for the PreK-12 Market 2008-2009 is a “must-have” for any executive who wants to stay on top of the rapidly changing U.S. educational publishing market. Can you afford to make decisions without access to the same market intelligence that your competitors are using?

Additional Information

Publishing for the PreK-12 Market, 2008-2009, a new strategic market report from media industry forecast and analysis firm Simba Information, projects the market for educational materials in the U.S. will grow at a compound annual growth rate of 2.5% to almost $10 billion in 2011. The need to raise student achievement in the U.S. presents educational publishers with a good market opportunity even as optimism about the industry’s future is tempered by growing economic concerns, most prominently a difficult revenue picture in many states.

The new report examines the evolving school market and pinpoints opportunities for publishers. Simba’s in-depth analysis of market trends and publishing segments indicates the strongest-performing market segments will be textbooks, courseware, manipulatives and video, each of which Simba projects will grow more than 4% in 2008.

Textbooks continue to be the single largest market segment with estimated 2007 sales of $3.58 billion. Textbook growth in 2007 was driven by adoption opportunities in the states and an even larger adoption opportunity is expected in 2008.

“A dynamic year is on tap for the PreK-12 educational publishing industry—adoptions for the 2008-2009 school year offer significant opportunities, not only for core curriculum programs but for intervention materials in the critical grades 4-8 segment,” said Kathy Mickey, senior analyst/managing editor of Simba’s Education Group. “Competition will be intense, in part because of consolidation among the largest textbook publishers, and in part, because of states opened adoptions to publishers of electronic materials, including open source providers.”

Publishing for the PreK-12 Market, 2008-2009 contains detailed profiles of 22 publishers that play a leading role in supplying instructional materials to schools. Additional information about the report, and how to order it, can be found at www.simbainformation.com.

About Simba Information:
Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba publishes newsletters and research reports that provide key decision-makers at more than 15,000 client companies around the globe with timely news, analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com.