Interactive Whiteboard (IWB) usage has been widely reported throughout the K-12 school market, with brand names including SMART Board, ACTIVBoard, PolyVision, and Mimio starting to gain a strong foothold in this segment.

What these anecdotal reports lack is reliable data. Installed base numbers, market share numbers, spending estimates, etc. In order to collect empirical data on this dynamic market segment, EMR fielded a detailed survey, in March 2011, which was sent out to a sample of 18,000 educators.

EMR’s National Survey of Interactive Whiteboard Usage data shows:

• 63.5% of educators now have a dedicated interactive whiteboard in their classroom.
• The approximate installed base of IWBs in K-12 schools is 1.471 million units.
• SMART Board (70.5%) was the clear IWB brand leader in terms of units currently in use, followed by ACTIVBoard (28.7%), and Mimio (6.7%).
• The number of IWBs, of any brand, now installed in the average school is 19.8.
• A strong majority (65.1%) of EMR’s survey sample said they use an IWB with their students every day.
• Two years from now, nearly nine out of ten educators expect to be using an IWB every day!

EMR’s report will give you the information and analysis you need to fully capitalize on this high-growth segment of the market for both IWB hardware and content.